Lemonade vs Nationwide:Which is searched more in United States?
In September 2026, Nationwide had more branded searches than Lemonade among pet insurance brands in United States. Nationwide was estimated to have 264K branded searches compared to Lemonade’s 225K, and held a 50.5% Share of Search versus Lemonade’s 43.1%.
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Which is more popular in search, Lemonade or Nationwide?
Compare the pet insurance brands operators run on. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Nationwide, Lemonade. The figures are in the table below the chart.
View monthly share of search table
| Month | Nationwide | Lemonade | Healthy Paws |
|---|---|---|---|
| Oct 2025 | 56.4% | 36.4% | 7.2% |
| Nov 2025 | 55.4% | 36.6% | 8% |
| Dec 2025 | 56.2% | 36.6% | 7.2% |
| Jan 2026 | 51.9% | 41.9% | 6.1% |
| Feb 2026 | 54.8% | 39.5% | 5.7% |
| Mar 2026 | 46.5% | 46.8% | 6.7% |
| Apr 2026 | 49% | 44% | 7% |
| May 2026 | 45.6% | 48.7% | 5.7% |
| Jun 2026 | 42.9% | 51.7% | 5.4% |
| Jul 2026 | 41.1% | 53.7% | 5.2% |
| Aug 2026 | 48.2% | 45.8% | 6% |
| Sep 2026 | 50.5% | 43.1% | 6.3% |
How has the Lemonade and Nationwide comparison changed over the last 12 months?
3 findings
- The lead changed hands 4 times in the 12 months ending September 2026: Lemonade took it in March 2026, Nationwide took it in April 2026, Lemonade took it in May 2026, Nationwide took it in August 2026.
- Across the 12 months ending September 2026, Lemonade’s estimated Share of Search among pet insurance brands in United States moved from 36.4% to 43.1%, and its estimated monthly branded searches moved from 206K to 225K.
- Across the 12 months ending September 2026, Nationwide’s estimated Share of Search among pet insurance brands in United States moved from 56.4% to 50.5%, and its estimated monthly branded searches moved from 319K to 264K.
How did search popularity change for United States pet insurance brands in September 2026?
2 changes
In September 2026, Nationwide gained estimated Share of Search among pet insurance brands in United States, from 48.2% to 50.5%.
In September 2026, Lemonade lost estimated Share of Search among pet insurance brands in United States, from 45.8% to 43.1%.
Other head-to-heads among pet insurance brands
How each brand is measured
Brandwave collects information about searches that people make online using Lemonade’s and Nationwide’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Lemonade
4 branded search terms
- lemonade cat insurance
- lemonade home insurance
- lemonade insurance
- lemonade pet insurance
Nationwide
3 branded search terms
- nationwide insurance
- nationwide pet
- nationwide pet insurance
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