Healthy Paws vs Lemonade:Which is searched more in United States?
In September 2026, Lemonade had more branded searches than Healthy Paws among pet insurance brands in United States. Lemonade was estimated to have 225K branded searches compared to Healthy Paws’ 33.1K, and held a 43.1% Share of Search versus Healthy Paws’ 6.3%.
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Which is more popular in search, Healthy Paws or Lemonade?
Compare the pet insurance brands operators run on. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Lemonade, Healthy Paws. The figures are in the table below the chart.
View monthly share of search table
| Month | Nationwide | Lemonade | Healthy Paws |
|---|---|---|---|
| Oct 2025 | 56.4% | 36.4% | 7.2% |
| Nov 2025 | 55.4% | 36.6% | 8% |
| Dec 2025 | 56.2% | 36.6% | 7.2% |
| Jan 2026 | 51.9% | 41.9% | 6.1% |
| Feb 2026 | 54.8% | 39.5% | 5.7% |
| Mar 2026 | 46.5% | 46.8% | 6.7% |
| Apr 2026 | 49% | 44% | 7% |
| May 2026 | 45.6% | 48.7% | 5.7% |
| Jun 2026 | 42.9% | 51.7% | 5.4% |
| Jul 2026 | 41.1% | 53.7% | 5.2% |
| Aug 2026 | 48.2% | 45.8% | 6% |
| Sep 2026 | 50.5% | 43.1% | 6.3% |
How has the Healthy Paws and Lemonade comparison changed over the last 12 months?
3 findings
- Lemonade was ahead of Healthy Paws in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Healthy Paws’ estimated Share of Search among pet insurance brands in United States moved from 7.2% to 6.3%, and its estimated monthly branded searches moved from 40.5K to 33.1K.
- Across the 12 months ending September 2026, Lemonade’s estimated Share of Search among pet insurance brands in United States moved from 36.4% to 43.1%, and its estimated monthly branded searches moved from 206K to 225K.
How did search popularity change for United States pet insurance brands in September 2026?
2 changes
In September 2026, Lemonade lost estimated Share of Search among pet insurance brands in United States, from 45.8% to 43.1%.
Estimated monthly branded searches for Healthy Paws in United States fell 18.3% over 12 measured months, from 40.5K to 33.1K in September 2026.
Other head-to-heads among pet insurance brands
How each brand is measured
Brandwave collects information about searches that people make online using Healthy Paws’ and Lemonade’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Healthy Paws
1 branded search term
- healthy paws
Lemonade
4 branded search terms
- lemonade cat insurance
- lemonade home insurance
- lemonade insurance
- lemonade pet insurance
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