Allstate vs State Farm:Which is searched more in United States?
In September 2026, State Farm had more branded searches than Allstate among home insurance brands in United States. State Farm was estimated to have 1.7M branded searches compared to Allstate’s 246K, and held a 60.4% Share of Search versus Allstate’s 8.5%.
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Which is more popular in search, Allstate or State Farm?
Compare the home insurance brands operators run on. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for State Farm, Allstate. The figures are in the table below the chart.
View monthly share of search table
| Month | State Farm | Liberty Mutual | Allstate | Lemonade |
|---|---|---|---|---|
| Oct 2025 | 63.5% | 20% | 9% | 7.5% |
| Nov 2025 | 66.4% | 17.1% | 9.4% | 7.1% |
| Dec 2025 | 65.9% | 17% | 9.3% | 7.8% |
| Jan 2026 | 62.7% | 19.1% | 8.6% | 9.6% |
| Feb 2026 | 58.7% | 18.5% | 15.1% | 7.7% |
| Mar 2026 | 66.3% | 17.1% | 7.7% | 8.9% |
| Apr 2026 | 63.2% | 19.3% | 8.6% | 8.9% |
| May 2026 | 61.8% | 19.5% | 8.7% | 10% |
| Jun 2026 | 61.1% | 19.2% | 8.6% | 11.1% |
| Jul 2026 | 60.5% | 19.1% | 8.5% | 11.9% |
| Aug 2026 | 64% | 20.7% | 7.6% | 7.7% |
| Sep 2026 | 60.4% | 23.3% | 8.5% | 7.8% |
How has the Allstate and State Farm comparison changed over the last 12 months?
3 findings
- State Farm was ahead of Allstate in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Allstate’s estimated Share of Search among home insurance brands in United States moved from 9% to 8.5%, and its estimated monthly branded searches held steady at 246K.
- Across the 12 months ending September 2026, State Farm’s estimated Share of Search among home insurance brands in United States moved from 63.5% to 60.4%, and its estimated monthly branded searches held steady at 1.7M.
How did search popularity change for United States home insurance brands in September 2026?
2 changes
In September 2026, Allstate overtook Lemonade to rank 3rd among home insurance brands in United States, with 8.5% estimated Share of Search.
In September 2026, State Farm lost estimated Share of Search among home insurance brands in United States, from 64% to 60.4%.
Other head-to-heads among home insurance brands
How each brand is measured
Brandwave collects information about searches that people make online using Allstate’s and State Farm’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Allstate
1 branded search term
- allstate insurance
State Farm
2 branded search terms
- state farm
- state farm insurance
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.