Brandwave

Budgeting apps in United States:Which are searched most?

In September 2026, Monarch Money was the most searched among budgeting apps in United States, with an estimated 90.5K branded searches and 37.6% estimated Share of Search within this set.

Share of Search, September 2026
  1. Monarch Money37.6%
  2. YNAB30.7%
  3. EveryDollar20.5%
  4. PocketGuard6.1%
  5. Copilot Money5%

Follow budgeting apps and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand in this set →

Share of SearchLeaderboard

Compare the apps people track their spending with. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among budgeting apps in United States, by month

Share of Search by month for Monarch Money, YNAB, EveryDollar, PocketGuard, Copilot Money. The figures are in the table below the chart.

View monthly share of search table
MonthMonarch MoneyYNABEveryDollarPocketGuardCopilot Money
Oct 202532.8%32.8%21.9%8%4.4%
Nov 202533.3%33.3%22.3%6.7%4.5%
Dec 202532.1%32.1%21.5%6.4%7.9%
Jan 202637.1%30.2%20.3%5%7.4%
Feb 202634.4%34.4%18.8%6.9%5.6%
Mar 202630%36.7%20%7.3%6%
Apr 202633.9%33.9%18.6%6.8%6.8%
May 202636.7%30%20%7.3%6%
Jun 202637.2%30.4%20.3%6.1%6.1%
Jul 202641.8%28.1%18.8%5.6%5.6%
Aug 202644.3%29.7%16.3%4.9%4.9%
Sep 202637.6%30.7%20.5%6.1%5%

This month’s ranking, September 2026

  1. 1.Monarch Money

    37.6%

    Held 1st. 90.5K estimated branded searches, -33% vs prior month. Share -6.8 points.

  2. 2.YNAB

    30.7%

    Held 2nd. 74K estimated branded searches, -18.2% vs prior month. Share +1 points.

  3. 3.EveryDollar

    20.5%

    Held 3rd. 49.5K estimated branded searches, 0% vs prior month. Share +4.3 points.

  4. 4.PocketGuard

    6.1%

    Moved from 5th to 4th. 14.8K estimated branded searches, 0% vs prior month. Share +1.3 points.

  5. 5.Copilot Money

    5%

    Moved from 4th to 5th. 12.1K estimated branded searches, -18.2% vs prior month. Share +0.2 points.

Compare search popularity between leading brands

Which brand is most popular in search among budgeting apps in United States?

In September 2026, Monarch Money was the most searched among budgeting apps in United States, with an estimated 90.5K branded searches and 37.6% estimated Share of Search within this set. YNAB is in 2nd place, 6.8 percentage points behind at 30.7% Share of Search.

United States budgeting apps, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Monarch Money32.8% → 37.6%44.3%Aug 202630%Mar 20261st
YNAB32.8% → 30.7%36.7%Mar 202628.1%Jul 20262nd
EveryDollar21.9% → 20.5%22.3%Nov 202516.3%Aug 20263rd
PocketGuard8% → 6.1%8%Oct 20254.9%Aug 20264th
Copilot Money4.4% → 5%7.9%Dec 20254.4%Oct 20255th

Each finding as a sentence

  • Across the 12 months ending September 2026, Monarch Money’s estimated Share of Search among budgeting apps in United States increased from 32.8% to 37.6%.
  • Across the 12 months ending September 2026, YNAB’s estimated Share of Search among budgeting apps in United States decreased from 32.8% to 30.7%.
  • Across the 12 months ending September 2026, EveryDollar’s estimated Share of Search among budgeting apps in United States decreased from 21.9% to 20.5%.
  • Across the 12 months ending September 2026, PocketGuard’s estimated Share of Search among budgeting apps in United States decreased from 8% to 6.1%.
  • Across the 12 months ending September 2026, Copilot Money’s estimated Share of Search among budgeting apps in United States increased from 4.4% to 5%.
  • Across the 12 months ending September 2026, Monarch Money’s estimated Share of Search among budgeting apps in United States peaked at 44.3% in August 2026 and was lowest at 30% in March 2026.
  • Across the 12 months ending September 2026, YNAB’s estimated Share of Search among budgeting apps in United States peaked at 36.7% in March 2026 and was lowest at 28.1% in July 2026.
  • Across the 12 months ending September 2026, EveryDollar’s estimated Share of Search among budgeting apps in United States peaked at 22.3% in November 2025 and was lowest at 16.3% in August 2026.
  • Across the 12 months ending September 2026, PocketGuard’s estimated Share of Search among budgeting apps in United States peaked at 8% in October 2025 and was lowest at 4.9% in August 2026.
  • Across the 12 months ending September 2026, Copilot Money’s estimated Share of Search among budgeting apps in United States peaked at 7.9% in December 2025 and was lowest at 4.4% in October 2025.

How did search popularity change for United States budgeting apps in September 2026?

  1. In September 2026, PocketGuard overtook Copilot Money to rank 4th among budgeting apps in United States, with 6.1% estimated Share of Search.

  2. In September 2026, EveryDollar gained estimated Share of Search among budgeting apps in United States, from 16.3% to 20.5%.

  3. In September 2026, YNAB gained estimated Share of Search among budgeting apps in United States, from 29.7% to 30.7%.

  4. In September 2026, Monarch Money lost estimated Share of Search among budgeting apps in United States, from 44.3% to 37.6%.

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

See your own brand in this picture

Brandwave tracks your branded demand next to your campaigns, spend and outcomes, so you can see what moved your numbers, not just that they moved.

Start free