PocketGuard vs YNAB:Which is searched more in United States?
In September 2026, YNAB had more branded searches than PocketGuard among budgeting apps in United States. YNAB was estimated to have 74K branded searches compared to PocketGuard’s 14.8K, and held a 30.7% Share of Search versus PocketGuard’s 6.1%.
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Which is more popular in search, PocketGuard or YNAB?
Compare the apps people track their spending with. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for YNAB, PocketGuard. The figures are in the table below the chart.
View monthly share of search table
| Month | Monarch Money | YNAB | EveryDollar | PocketGuard | Copilot Money |
|---|---|---|---|---|---|
| Oct 2025 | 32.8% | 32.8% | 21.9% | 8% | 4.4% |
| Nov 2025 | 33.3% | 33.3% | 22.3% | 6.7% | 4.5% |
| Dec 2025 | 32.1% | 32.1% | 21.5% | 6.4% | 7.9% |
| Jan 2026 | 37.1% | 30.2% | 20.3% | 5% | 7.4% |
| Feb 2026 | 34.4% | 34.4% | 18.8% | 6.9% | 5.6% |
| Mar 2026 | 30% | 36.7% | 20% | 7.3% | 6% |
| Apr 2026 | 33.9% | 33.9% | 18.6% | 6.8% | 6.8% |
| May 2026 | 36.7% | 30% | 20% | 7.3% | 6% |
| Jun 2026 | 37.2% | 30.4% | 20.3% | 6.1% | 6.1% |
| Jul 2026 | 41.8% | 28.1% | 18.8% | 5.6% | 5.6% |
| Aug 2026 | 44.3% | 29.7% | 16.3% | 4.9% | 4.9% |
| Sep 2026 | 37.6% | 30.7% | 20.5% | 6.1% | 5% |
How has the PocketGuard and YNAB comparison changed over the last 12 months?
3 findings
- YNAB was ahead of PocketGuard in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, PocketGuard’s estimated Share of Search among budgeting apps in United States moved from 8% to 6.1%, and its estimated monthly branded searches moved from 22.2K to 14.8K.
- Across the 12 months ending September 2026, YNAB’s estimated Share of Search among budgeting apps in United States moved from 32.8% to 30.7%, and its estimated monthly branded searches moved from 90.5K to 74K.
How did search popularity change for United States budgeting apps in September 2026?
2 changes
In September 2026, PocketGuard overtook Copilot Money to rank 4th among budgeting apps in United States, with 6.1% estimated Share of Search.
In September 2026, YNAB gained estimated Share of Search among budgeting apps in United States, from 29.7% to 30.7%.
Other head-to-heads among budgeting apps
Monarch Money vs YNAB: compare search popularity
Monarch Money vs EveryDollar: compare search popularity- Monarch Money vs PocketGuard: compare search popularity
Monarch Money vs Copilot Money: compare search popularity- YNAB vs EveryDollar: compare search popularity
- YNAB vs Copilot Money: compare search popularity
How each brand is measured
Brandwave collects information about searches that people make online using PocketGuard’s and YNAB’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
PocketGuard
1 branded search term
- pocket guard
YNAB
1 branded search term
- ynab
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.