Brandwave

How popular isYNAB in search?

In September 2026, there were an estimated 74K branded searches for YNAB in United States which is down 18.2% over the last 12 months. YNAB holds 30.7% estimated Share of Search among United States budgeting apps and is ranked 2nd of 5 competitors for search popularity.

Share of Search, September 2026
  1. Monarch Money37.6%
  2. YNAB30.7%
  3. EveryDollar20.5%
  4. PocketGuard6.1%
  5. Copilot Money5%
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Which budgeting apps compete with YNAB?

YNAB against budgeting apps in United States, by month

Share of Search by month for Monarch Money, YNAB, EveryDollar, PocketGuard, Copilot Money. The figures are in the table below the chart.

View monthly share of search table
MonthMonarch MoneyYNABEveryDollarPocketGuardCopilot Money
Oct 202532.8%32.8%21.9%8%4.4%
Nov 202533.3%33.3%22.3%6.7%4.5%
Dec 202532.1%32.1%21.5%6.4%7.9%
Jan 202637.1%30.2%20.3%5%7.4%
Feb 202634.4%34.4%18.8%6.9%5.6%
Mar 202630%36.7%20%7.3%6%
Apr 202633.9%33.9%18.6%6.8%6.8%
May 202636.7%30%20%7.3%6%
Jun 202637.2%30.4%20.3%6.1%6.1%
Jul 202641.8%28.1%18.8%5.6%5.6%
Aug 202644.3%29.7%16.3%4.9%4.9%
Sep 202637.6%30.7%20.5%6.1%5%

  1. 1.Monarch Money

    37.6%

    Held 1st. 90.5K estimated branded searches, -33% vs prior month. Share -6.8 points.

  2. 2.YNAB

    30.7%

    Held 2nd. 74K estimated branded searches, -18.2% vs prior month. Share +1 points.

  3. 3.EveryDollar

    20.5%

    Held 3rd. 49.5K estimated branded searches, 0% vs prior month. Share +4.3 points.

  4. 4.PocketGuard

    6.1%

    Moved from 5th to 4th. 14.8K estimated branded searches, 0% vs prior month. Share +1.3 points.

  5. 5.Copilot Money

    5%

    Moved from 4th to 5th. 12.1K estimated branded searches, -18.2% vs prior month. Share +0.2 points.

Compare search popularity between YNAB and its closest rivals

Every comparison with YNAB

How has branded search demand for YNAB changed in United States over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for YNAB in United States fell from 90.5K to 74K.
  • Across the 12 months ending September 2026, YNAB’s estimated Share of Search among budgeting apps in United States decreased from 32.8% to 30.7%.
  • Across the 12 months ending September 2026, YNAB’s estimated Share of Search among budgeting apps in United States peaked at 36.7% in March 2026 and was lowest at 28.1% in July 2026.

How did search popularity change for United States budgeting apps in September 2026?

  1. In September 2026, PocketGuard overtook Copilot Money to rank 4th among budgeting apps in United States, with 6.1% estimated Share of Search.

  2. In September 2026, EveryDollar gained estimated Share of Search among budgeting apps in United States, from 16.3% to 20.5%.

  3. In September 2026, YNAB gained estimated Share of Search among budgeting apps in United States, from 29.7% to 30.7%.

  4. In September 2026, Monarch Money lost estimated Share of Search among budgeting apps in United States, from 44.3% to 37.6%.

How is YNAB measured?

Brandwave collects information about searches that people make online using YNAB’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • ynab

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How the Brand Demand Index is measured

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