Monarch Money vs YNAB:Which is searched more in United States?
In September 2026, Monarch Money had more branded searches than YNAB among budgeting apps in United States. Monarch Money was estimated to have 90.5K branded searches compared to YNAB’s 74K, and held a 37.6% Share of Search versus YNAB’s 30.7%.
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Which is more popular in search, Monarch Money or YNAB?
Compare the apps people track their spending with. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Monarch Money, YNAB. The figures are in the table below the chart.
View monthly share of search table
| Month | Monarch Money | YNAB | EveryDollar | PocketGuard | Copilot Money |
|---|---|---|---|---|---|
| Oct 2025 | 32.8% | 32.8% | 21.9% | 8% | 4.4% |
| Nov 2025 | 33.3% | 33.3% | 22.3% | 6.7% | 4.5% |
| Dec 2025 | 32.1% | 32.1% | 21.5% | 6.4% | 7.9% |
| Jan 2026 | 37.1% | 30.2% | 20.3% | 5% | 7.4% |
| Feb 2026 | 34.4% | 34.4% | 18.8% | 6.9% | 5.6% |
| Mar 2026 | 30% | 36.7% | 20% | 7.3% | 6% |
| Apr 2026 | 33.9% | 33.9% | 18.6% | 6.8% | 6.8% |
| May 2026 | 36.7% | 30% | 20% | 7.3% | 6% |
| Jun 2026 | 37.2% | 30.4% | 20.3% | 6.1% | 6.1% |
| Jul 2026 | 41.8% | 28.1% | 18.8% | 5.6% | 5.6% |
| Aug 2026 | 44.3% | 29.7% | 16.3% | 4.9% | 4.9% |
| Sep 2026 | 37.6% | 30.7% | 20.5% | 6.1% | 5% |
How has the Monarch Money and YNAB comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 12 months ending September 2026: YNAB took it in March 2026, Monarch Money took it in May 2026.
- Across the 12 months ending September 2026, Monarch Money’s estimated Share of Search among budgeting apps in United States moved from 32.8% to 37.6%, and its estimated monthly branded searches held steady at 90.5K.
- Across the 12 months ending September 2026, YNAB’s estimated Share of Search among budgeting apps in United States moved from 32.8% to 30.7%, and its estimated monthly branded searches moved from 90.5K to 74K.
How did search popularity change for United States budgeting apps in September 2026?
2 changes
In September 2026, YNAB gained estimated Share of Search among budgeting apps in United States, from 29.7% to 30.7%.
In September 2026, Monarch Money lost estimated Share of Search among budgeting apps in United States, from 44.3% to 37.6%.
Other head-to-heads among budgeting apps
Monarch Money vs EveryDollar: compare search popularity
Monarch Money vs PocketGuard: compare search popularity
Monarch Money vs Copilot Money: compare search popularity- YNAB vs EveryDollar: compare search popularity
- YNAB vs PocketGuard: compare search popularity
- YNAB vs Copilot Money: compare search popularity
How each brand is measured
Brandwave collects information about searches that people make online using Monarch Money’s and YNAB’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Monarch Money
1 branded search term
- monarch money
YNAB
1 branded search term
- ynab
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.