How popular isCarvana in search?
In September 2026, there were an estimated 4.1M branded searches for Carvana in United States which is up 22.1% over the last 12 months. Carvana holds 32.3% estimated Share of Search among United States car marketplaces and is ranked 1st of 5 competitors for search popularity.
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Which car marketplaces compete with Carvana?
Share of Search by month for Carvana, CarGurus, CarMax, Carfax, Cars.com. The figures are in the table below the chart.
View monthly share of search table
| Month | Carvana | CarGurus | CarMax | Carfax | Cars.com |
|---|---|---|---|---|---|
| Oct 2025 | 28.1% | 28.1% | 28.1% | 12.6% | 3.1% |
| Nov 2025 | 24.2% | 29.6% | 29.6% | 13.3% | 3.3% |
| Dec 2025 | 28.1% | 28.1% | 28.1% | 12.6% | 3.1% |
| Jan 2026 | 26.5% | 26.5% | 32.3% | 11.9% | 2.9% |
| Feb 2026 | 28.1% | 28.1% | 28.1% | 12.6% | 3.1% |
| Mar 2026 | 28.1% | 28.1% | 28.1% | 12.6% | 3.1% |
| Apr 2026 | 30.3% | 24.9% | 30.3% | 11.1% | 3.3% |
| May 2026 | 30.3% | 24.9% | 30.3% | 11.1% | 3.3% |
| Jun 2026 | 26.5% | 26.5% | 32.3% | 11.9% | 2.9% |
| Jul 2026 | 30.5% | 25% | 30.5% | 11.2% | 2.7% |
| Aug 2026 | 30.3% | 24.9% | 30.3% | 11.1% | 3.3% |
| Sep 2026 | 32.3% | 26.5% | 26.5% | 11.9% | 2.9% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, moved from 2nd to 1st | 32.3% | 4.1M | 0% | +2 pointsmoved from 2nd to 1st | |
| 2, moved from 3rd to 2nd | 26.5% | 3.4M | 0% | +1.6 pointsmoved from 3rd to 2nd | |
| 3, moved from 1st to 3rd | 26.5% | 3.4M | -18.1% | -3.9 pointsmoved from 1st to 3rd | |
| 4, held 4th | 11.9% | 1.5M | 0% | +0.7 points | |
| 5, held 5th | 2.9% | 368K | -18.2% | -0.4 points |
1.
Carvana32.3%
Moved from 2nd to 1st. 4.1M estimated branded searches, 0% vs prior month. Share +2 points.
2.
CarGurus26.5%
Moved from 3rd to 2nd. 3.4M estimated branded searches, 0% vs prior month. Share +1.6 points.
3.
CarMax26.5%
Moved from 1st to 3rd. 3.4M estimated branded searches, -18.1% vs prior month. Share -3.9 points.
4.
Carfax11.9%
Held 4th. 1.5M estimated branded searches, 0% vs prior month. Share +0.7 points.
5.
Cars.com2.9%
Held 5th. 368K estimated branded searches, -18.2% vs prior month. Share -0.4 points.
Compare search popularity between Carvana and its closest rivals
Every comparison with Carvana
7 comparisons
How has branded search demand for Carvana changed in United States over the last 12 months?
4 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Carvana in United States rose from 3.4M to 4.1M.
- Across the 12 months ending September 2026, Carvana’s estimated Share of Search among car marketplaces in United States increased from 28.1% to 32.3%.
- Across the 12 months ending September 2026, Carvana’s estimated Share of Search among car marketplaces in United States peaked at 32.3% in September 2026 and was lowest at 24.2% in November 2025.
- Across the 12 months ending September 2026, Carvana rose from 3rd to 1st among car marketplaces in United States.
How did search popularity change for United States car marketplaces in September 2026?
4 changes
In September 2026, Carvana overtook CarMax to become the leader among car marketplaces in United States, with 32.3% estimated Share of Search.
In September 2026, CarGurus overtook CarMax to rank 2nd among car marketplaces in United States, with 26.5% estimated Share of Search.
In September 2026, Carfax gained estimated Share of Search among car marketplaces in United States, from 11.1% to 11.9%.
In September 2026, CarMax lost estimated Share of Search among car marketplaces in United States, from 30.3% to 26.5%.
Where does Carvana compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Auto loan brands | 2nd of 4 | 29.2% | Show ranking |
| Car marketplaces | 1st of 5 | 32.3% | Shown above |
How is Carvana measured?
Brandwave collects information about searches that people make online using Carvana’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- carvana
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Is Carvana your brand?
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