How popular isEdward Jones in search?
In September 2026, there were an estimated 673K branded searches for Edward Jones in United States which is down 32.7% over the last 12 months. Edward Jones holds 16.9% estimated Share of Search among United States financial advisers and is ranked 2nd of 4 competitors for search popularity.
Charles Schwab69%
Edward Jones16.9%
Fidelity13.8%
Vanguard0.25%
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Which financial advisers compete with Edward Jones?
Share of Search by month for Charles Schwab, Edward Jones, Fidelity. The figures are in the table below the chart.
View monthly share of search table
| Month | Charles Schwab | Edward Jones | Fidelity | Vanguard |
|---|---|---|---|---|
| Oct 2025 | 70.8% | 17.3% | 11.6% | 0.26% |
| Nov 2025 | 70.7% | 17.4% | 11.6% | 0.26% |
| Dec 2025 | 70.7% | 17.4% | 11.6% | 0.31% |
| Jan 2026 | 70.7% | 17.3% | 11.6% | 0.31% |
| Feb 2026 | 66.5% | 19.8% | 13.4% | 0.29% |
| Mar 2026 | 66.5% | 19.8% | 13.4% | 0.36% |
| Apr 2026 | 70.8% | 17.3% | 11.6% | 0.26% |
| May 2026 | 73.1% | 14.7% | 12% | 0.22% |
| Jun 2026 | 73.1% | 14.7% | 12% | 0.22% |
| Jul 2026 | 70.7% | 17.4% | 11.6% | 0.26% |
| Aug 2026 | 70.7% | 17.4% | 11.6% | 0.26% |
| Sep 2026 | 69% | 16.9% | 13.8% | 0.25% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 69% | 2.7M | -18.2% | -1.8 points | |
| 2, held 2nd | 16.9% | 673K | -18.2% | -0.4 points | |
| 3, held 3rd | 13.8% | 550K | 0% | +2.2 points | |
| 4, held 4th | 0.25% | 9.9K | -18.2% | 0 points |
69%
Held 1st. 2.7M estimated branded searches, -18.2% vs prior month. Share -1.8 points.
16.9%
Held 2nd. 673K estimated branded searches, -18.2% vs prior month. Share -0.4 points.
3.
Fidelity13.8%
Held 3rd. 550K estimated branded searches, 0% vs prior month. Share +2.2 points.
4.
Vanguard0.25%
Held 4th. 9.9K estimated branded searches, -18.2% vs prior month. Share 0 points.
Compare search popularity between Edward Jones and its closest rivals
Every comparison with Edward Jones
3 comparisons
How has branded search demand for Edward Jones changed in United States over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Edward Jones in United States fell from 1M to 673K.
- Across the 12 months ending September 2026, Edward Jones’ estimated Share of Search among financial advisers in United States peaked at 19.8% in February 2026 and was lowest at 14.7% in May 2026.
How did search popularity change for United States financial advisers in September 2026?
4 changes
In September 2026, Fidelity gained estimated Share of Search among financial advisers in United States, from 11.6% to 13.8%.
In September 2026, Charles Schwab lost estimated Share of Search among financial advisers in United States, from 70.7% to 69%.
Estimated monthly branded searches for Vanguard in United States fell 33.1% over 12 measured months, from 14.8K to 9.9K in September 2026.
Estimated monthly branded searches for Edward Jones in United States fell 32.7% over 12 measured months, from 1M to 673K in September 2026.
How is Edward Jones measured?
Brandwave collects information about searches that people make online using Edward Jones’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- edward jones
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