Brandwave

How popular isCubeSmart in search?

In September 2026, there were an estimated 110K branded searches for CubeSmart in United States which held steady over the last 12 months. CubeSmart holds 2.8% estimated Share of Search among United States storage facilities and is ranked 3rd of 4 competitors for search popularity.

Share of Search, September 2026
  1. Public Storage57.1%
  2. Extra Space38.8%
  3. CubeSmart2.8%
  4. StorageMart1.3%
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Which storage facilities compete with CubeSmart?

CubeSmart against storage facilities in United States, by month

Share of Search by month for Public Storage, Extra Space, CubeSmart. The figures are in the table below the chart.

View monthly share of search table
MonthPublic StorageExtra SpaceCubeSmartStorageMart
Oct 202541.7%52.4%3.8%2.1%
Nov 202541.7%52.4%3.8%2.1%
Dec 202541.9%52.6%3.8%1.7%
Jan 202641.9%52.6%3.8%1.7%
Feb 202642.3%52.9%3.1%1.7%
Mar 202646.8%47.9%3.4%1.9%
Apr 202646.8%47.9%3.4%1.9%
May 202642.4%52.7%3.1%1.7%
Jun 202646.9%47.8%3.4%1.9%
Jul 202646.9%47.8%3.4%1.9%
Aug 202652.5%43.5%2.6%1.4%
Sep 202657.1%38.8%2.8%1.3%
  1. Held 1st. 2.2M estimated branded searches, 0% vs prior month. Share +4.6 points.

  2. Held 2nd. 1.5M estimated branded searches, -18% vs prior month. Share -4.7 points.

  3. 3.CubeSmart

    2.8%

    Held 3rd. 110K estimated branded searches, 0% vs prior month. Share +0.2 points.

  4. Held 4th. 49.5K estimated branded searches, -18.2% vs prior month. Share -0.2 points.

Compare search popularity between CubeSmart and its closest rivals

How has branded search demand for CubeSmart changed in United States over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for CubeSmart in United States held steady at 110K.
  • Across the 12 months ending September 2026, CubeSmart’s estimated Share of Search among storage facilities in United States decreased from 3.8% to 2.8%.
  • Across the 12 months ending September 2026, CubeSmart’s estimated Share of Search among storage facilities in United States peaked at 3.8% in December 2025 and was lowest at 2.6% in August 2026.

How did search popularity change for United States storage facilities in September 2026?

  1. In September 2026, Public Storage gained estimated Share of Search among storage facilities in United States, from 52.5% to 57.1%.

  2. In September 2026, Extra Space lost estimated Share of Search among storage facilities in United States, from 43.5% to 38.8%.

  3. Estimated monthly branded searches for StorageMart in United States fell 18.2% over 12 measured months, from 60.5K to 49.5K in September 2026.

How is CubeSmart measured?

Brandwave collects information about searches that people make online using CubeSmart’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • cubesmart

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How the Brand Demand Index is measured

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Is CubeSmart your brand?

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