Fitness chains in United States:Which are searched most?
In September 2026, Planet Fitness was the most searched among fitness chains in United States, with an estimated 9.1M branded searches and 85.5% estimated Share of Search within this set.
Planet Fitness85.5%
Anytime Fitness11.4%
Gold's Gym3%
Les Mills0.17%
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Share of SearchLeaderboard
Compare the fitness chains people search for. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Planet Fitness, Anytime Fitness, Gold's Gym. The figures are in the table below the chart.
View monthly share of search table
| Month | Planet Fitness | Anytime Fitness | Gold's Gym | Les Mills |
|---|---|---|---|---|
| Oct 2025 | 84.3% | 11.2% | 4.3% | 0.2% |
| Nov 2025 | 83.5% | 11.1% | 5.2% | 0.2% |
| Dec 2025 | 86.7% | 9.5% | 3.6% | 0.17% |
| Jan 2026 | 86.7% | 9.6% | 3.6% | 0.17% |
| Feb 2026 | 87.3% | 9.6% | 3% | 0.14% |
| Mar 2026 | 85.4% | 11.5% | 2.9% | 0.17% |
| Apr 2026 | 87.7% | 9.6% | 2.5% | 0.18% |
| May 2026 | 87.7% | 9.6% | 2.5% | 0.18% |
| Jun 2026 | 89.7% | 8% | 2.1% | 0.15% |
| Jul 2026 | 87.7% | 9.6% | 2.5% | 0.18% |
| Aug 2026 | 85.8% | 11.6% | 2.4% | 0.17% |
| Sep 2026 | 85.5% | 11.4% | 3% | 0.17% |
This month’s ranking, September 2026
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 85.5% | 9.1M | -17.7% | -0.3 points | |
| 2, held 2nd | 11.4% | 1.2M | -18.7% | -0.2 points | |
| 3, held 3rd | 3% | 316K | 0% | +0.5 points | |
| 4, held 4th | 0.17% | 18.1K | -18.5% | 0 points |
85.5%
Held 1st. 9.1M estimated branded searches, -17.7% vs prior month. Share -0.3 points.
11.4%
Held 2nd. 1.2M estimated branded searches, -18.7% vs prior month. Share -0.2 points.
3%
Held 3rd. 316K estimated branded searches, 0% vs prior month. Share +0.5 points.
0.17%
Held 4th. 18.1K estimated branded searches, -18.5% vs prior month. Share 0 points.
Compare search popularity between leading brands
Which brand is most popular in search among fitness chains in United States?
4 brands
In September 2026, Planet Fitness was the most searched among fitness chains in United States, with an estimated 9.1M branded searches and 85.5% estimated Share of Search within this set. Anytime Fitness is in 2nd place, 74.1 percentage points behind at 11.4% Share of Search.
| Brand | Share of Search | Peak | Low | Rank |
|---|---|---|---|---|
| Planet Fitness | 84.3% → 85.5% | 89.7%Jun 2026 | 83.5%Nov 2025 | 1st |
| Anytime Fitness | 11.2% → 11.4% | 11.6%Aug 2026 | 8%Jun 2026 | 2nd |
| Gold's Gym | 4.3% → 3% | 5.2%Nov 2025 | 2.1%Jun 2026 | 3rd |
| Les Mills | 0.2% → 0.17% | 0.2%Oct 2025 | 0.14%Feb 2026 | 4th |
Each finding as a sentence
- Across the 12 months ending September 2026, Planet Fitness’ estimated Share of Search among fitness chains in United States increased from 84.3% to 85.5%.
- Across the 12 months ending September 2026, Gold's Gym’s estimated Share of Search among fitness chains in United States decreased from 4.3% to 3%.
- Across the 12 months ending September 2026, Planet Fitness’ estimated Share of Search among fitness chains in United States peaked at 89.7% in June 2026 and was lowest at 83.5% in November 2025.
- Across the 12 months ending September 2026, Anytime Fitness’ estimated Share of Search among fitness chains in United States peaked at 11.6% in August 2026 and was lowest at 8% in June 2026.
- Across the 12 months ending September 2026, Gold's Gym’s estimated Share of Search among fitness chains in United States peaked at 5.2% in November 2025 and was lowest at 2.1% in June 2026.
- Across the 12 months ending September 2026, Anytime Fitness and Les Mills held steady: their estimated Share of Search among fitness chains in United States each moved less than 0.5 percentage points.
How did search popularity change for United States fitness chains in September 2026?
3 changes
In September 2026, Gold's Gym gained estimated Share of Search among fitness chains in United States, from 2.4% to 3%.
Planet Fitness’ estimated Share of Search among fitness chains in United States has lost ground for 3 months in a row, from 89.7% to 85.5% in September 2026.
Estimated monthly branded searches for Les Mills in United States fell 18.5% over 12 measured months, from 22.2K to 18.1K in September 2026.
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