Brandwave

Generative AI platforms:Which brands are most popular in search?

In August 2026, Google was the most searched among generative AI platforms worldwide, with an estimated 414M branded searches and 97.9% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Google97.9%
  2. OpenAI1.2%
  3. Anthropic0.65%
  4. Mistral AI0.25%
  5. Cohere0.03%

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Share of SearchLeaderboard

Compare the platforms that provide large language models. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among generative AI platforms worldwide, by month

Share of Search by month for Google. The figures are in the table below the chart.

View monthly share of search table
MonthGoogleOpenAIAnthropicMistral AICohere
Oct 202597.3%2.1%0.19%0.3%0.03%
Nov 202597.3%2.1%0.24%0.3%0.02%
Dec 202596.9%2.6%0.19%0.3%0.02%
Jan 202697.9%1.4%0.29%0.3%0.02%
Feb 202696.1%1.7%1.7%0.36%0.03%
Mar 202695.3%3.1%1.2%0.36%0.03%
Apr 202697%1.8%0.96%0.3%0.03%
May 202697.1%1.8%0.79%0.32%0.03%
Jun 202697.3%1.2%1.2%0.35%0.03%
Jul 202697.9%1.2%0.65%0.25%0.03%
Aug 202697.9%1.2%0.65%0.25%0.03%
Sep 2026—————

This month’s ranking, August 2026

  1. 1.Google

    97.9%

    Held 1st. 414M estimated branded searches, 0% vs prior month. Share 0 points.

  2. 2.OpenAI

    1.2%

    Held 2nd. 5M estimated branded searches, 0% vs prior month. Share 0 points.

  3. 3.Anthropic

    0.65%

    Held 3rd. 2.7M estimated branded searches, 0% vs prior month. Share 0 points.

  4. 4.Mistral AI

    0.25%

    Held 4th. 1M estimated branded searches, -0.07% vs prior month. Share 0 points.

  5. 5.Cohere

    0.03%

    Held 5th. 110K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between leading brands

Which brand is most popular in search among generative AI platforms worldwide?

In August 2026, Google was the most searched among generative AI platforms worldwide, with an estimated 414M branded searches and 97.9% estimated Share of Search within this set. OpenAI is in 2nd place, 96.7 percentage points behind at 1.2% Share of Search.

Global generative AI platforms, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Google97.3% → 97.9%97.9%Jan 202695.3%Mar 20261st
OpenAI2.1% → 1.2%3.1%Mar 20261.2%Jun 20262nd
Anthropic0.19% → 0.65%1.7%Feb 20260.19%Dec 20254th → 3rd
Mistral AI0.3% → 0.25%0.36%Feb 20260.25%Aug 20263rd → 4th
Cohere0.03%0.03%Jun 20260.02%Dec 20255th

Each finding as a sentence

  • Across the 11 months ending August 2026, Google’s estimated Share of Search among generative AI platforms worldwide increased from 97.3% to 97.9%.
  • Across the 11 months ending August 2026, OpenAI’s estimated Share of Search among generative AI platforms worldwide decreased from 2.1% to 1.2%.
  • Across the 11 months ending August 2026, Google’s estimated Share of Search among generative AI platforms worldwide peaked at 97.9% in January 2026 and was lowest at 95.3% in March 2026.
  • Across the 11 months ending August 2026, OpenAI’s estimated Share of Search among generative AI platforms worldwide peaked at 3.1% in March 2026 and was lowest at 1.2% in June 2026.
  • Across the 11 months ending August 2026, Anthropic’s estimated Share of Search among generative AI platforms worldwide peaked at 1.7% in February 2026 and was lowest at 0.19% in December 2025.
  • Across the 11 months ending August 2026, Anthropic rose from 4th to 3rd among generative AI platforms worldwide.
  • Across the 11 months ending August 2026, Mistral AI fell from 3rd to 4th among generative AI platforms worldwide.
  • Across the 11 months ending August 2026, Cohere held steady: its estimated Share of Search among generative AI platforms worldwide moved less than 0.5 percentage points.

How did search popularity change for generative AI platforms worldwide in August 2026?

  1. Google’s estimated Share of Search among generative AI platforms worldwide has gained ground for 3 months in a row, from 97.1% to 97.9% in August 2026.

  2. Estimated monthly branded searches for Anthropic worldwide rose 232.9% over 11 measured months, from 823K to 2.7M in August 2026.

  3. Estimated monthly branded searches for OpenAI worldwide fell 45.3% over 11 measured months, from 9.1M to 5M in August 2026.

  4. Estimated monthly branded searches for Mistral AI worldwide fell 18.4% over 11 measured months, from 1.3M to 1M in August 2026.

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