Claude vs Google Gemini:Which is more popular by branded search?
In August 2026, Google Gemini had more branded searches than Claude among AI chat assistants worldwide. Google Gemini was estimated to have 644M branded searches compared to Claude’s 107M, and held a 26.5% Share of Search versus Claude’s 4.4%. Worldwide · English terms: these are worldwide searches for English-language branded terms.
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Which is more popular in search, Claude or Google Gemini?
Compare general-purpose AI chat assistants, measured through worldwide English-language branded search demand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Google Gemini, Claude. The figures are in the table below the chart.
View monthly share of search table
| Month | ChatGPT | Google Gemini | Claude | Microsoft Copilot | Grok | DeepSeek | Perplexity | Meta AI | Mistral Le Chat |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 65.8% | 28.3% | 0.66% | 1.6% | 0.78% | 1.2% | 1.6% | 0.22% | 0.01% |
| Nov 2025 | 69% | 24.4% | 0.88% | 1.7% | 1.1% | 1.3% | 1.3% | 0.29% | 0.01% |
| Dec 2025 | 68.5% | 25.8% | 0.72% | 1.4% | 1.3% | 1% | 0.95% | 0.24% | 0.01% |
| Jan 2026 | 67.2% | 26.4% | 0.99% | 1.4% | 1.9% | 1% | 0.82% | 0.29% | 0.01% |
| Feb 2026 | 68.6% | 24.9% | 1.5% | 1.5% | 1.6% | 0.85% | 0.83% | 0.24% | 0.02% |
| Mar 2026 | 64.5% | 26.6% | 3.6% | 1.6% | 1.8% | 0.93% | 0.78% | 0.21% | 0.02% |
| Apr 2026 | 61.8% | 29.1% | 4.3% | 1.5% | 1.3% | 1.1% | 0.74% | 0.25% | 0.02% |
| May 2026 | 64.1% | 27.4% | 4.5% | 1.3% | 0.94% | 0.95% | 0.54% | 0.22% | 0.02% |
| Jun 2026 | 62.3% | 29.3% | 4.7% | 1.3% | 0.86% | 0.87% | 0.49% | 0.26% | 0.02% |
| Jul 2026 | 65.8% | 26.5% | 4.4% | 1.1% | 0.75% | 0.75% | 0.46% | 0.22% | 0.01% |
| Aug 2026 | 65.9% | 26.5% | 4.4% | 1.1% | 0.75% | 0.75% | 0.46% | 0.22% | <0.01% |
| Sep 2026 | — | — | — | — | — | — | — | — | — |
How has the Claude and Google Gemini comparison changed over the last 12 months?
3 findings
- Google Gemini was ahead of Claude in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Claude’s estimated Share of Search among AI chat assistants worldwide moved from 0.66% to 4.4%, and its estimated monthly branded searches moved from 15.9M to 107M.
- Across the 11 months ending August 2026, Google Gemini’s estimated Share of Search among AI chat assistants worldwide moved from 28.3% to 26.5%, and its estimated monthly branded searches moved from 686M to 644M.
How did search popularity change for AI chat assistants worldwide in August 2026?
1 change
Estimated monthly branded searches for Claude worldwide rose 569.2% over 11 measured months, from 15.9M to 107M in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Claude’s and Google Gemini’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Claude
46 branded search terms
- ai claude
- anthropic claude
- anthropic claude ai
- anthropic's claude
- anthropics claude
- Claude
- claude 3.5 sonnet
- claude 4
- claude ai
- claude ai anthropic
- claude ai app
- claude ai assistant
- claude ai chat
- claude ai chatbot
- claude ai download
- claude ai free
- claude ai model
- claude ai pricing
- claude ai pro
- claude ai subscription
- claude anthropic
- claude app
- claude artifacts
- claude artificial intelligence
- claude chat
- claude chatbot
- claude cowork
- claude design
- claude designs
- claude desktop
- claude download
- claude for chrome
- claude for excel
- claude free
- claude haiku
- claude max
- claude models
- claude opus
- claude opus 4
- claude pricing
- claude pro
- claude projects
- claude sonnet
- claude sonnet 4
- claude subscription
- claude.ai
Google Gemini
31 branded search terms
- ai gemini
- bard ai
- Gemini
- gemini 2.5 pro
- gemini 3
- gemini 3 pro
- gemini advanced
- gemini ai
- gemini ai app
- gemini ai chat
- gemini ai free
- gemini ai image
- gemini ai photo
- gemini ai photos
- gemini app
- gemini bard
- gemini chat
- gemini deep research
- gemini download
- gemini google
- gemini google com
- gemini image generator
- gemini live
- gemini pro
- gemini ultra
- gemini.google.com
- google ai gemini
- google bard
- google gemini
- google gemini ai
- google gemini app
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