Brandwave

How popular isClaude in search?

In August 2026, there were an estimated 107M branded searches for Claude worldwide which is up 569.2% over the last 11 months. Claude holds 4.4% estimated Share of Search among AI chat assistants worldwide and is ranked 3rd of 9 competitors for search popularity. Worldwide · English terms: these are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. ChatGPT65.9%
  2. Google Gemini26.5%
  3. Claude4.4%
  4. Microsoft Copilot1.1%
  5. Grok0.75%
  6. DeepSeek0.75%
  7. Perplexity0.46%
  8. Meta AI0.22%
  9. Mistral Le Chat<0.01%
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Which AI chat assistants compete with Claude?

Claude against AI chat assistants worldwide, by month

Share of Search by month for ChatGPT, Google Gemini, Claude. The figures are in the table below the chart.

View monthly share of search table
MonthChatGPTGoogle GeminiClaudeMicrosoft CopilotGrokDeepSeekPerplexityMeta AIMistral Le Chat
Oct 202565.8%28.3%0.66%1.6%0.78%1.2%1.6%0.22%0.01%
Nov 202569%24.4%0.88%1.7%1.1%1.3%1.3%0.29%0.01%
Dec 202568.5%25.8%0.72%1.4%1.3%1%0.95%0.24%0.01%
Jan 202667.2%26.4%0.99%1.4%1.9%1%0.82%0.29%0.01%
Feb 202668.6%24.9%1.5%1.5%1.6%0.85%0.83%0.24%0.02%
Mar 202664.5%26.6%3.6%1.6%1.8%0.93%0.78%0.21%0.02%
Apr 202661.8%29.1%4.3%1.5%1.3%1.1%0.74%0.25%0.02%
May 202664.1%27.4%4.5%1.3%0.94%0.95%0.54%0.22%0.02%
Jun 202662.3%29.3%4.7%1.3%0.86%0.87%0.49%0.26%0.02%
Jul 202665.8%26.5%4.4%1.1%0.75%0.75%0.46%0.22%0.01%
Aug 202665.9%26.5%4.4%1.1%0.75%0.75%0.46%0.22%<0.01%
Sep 2026—————————

  1. 1.ChatGPT

    65.9%

    held 1st · 1603M estimated branded searches · -0.44% vs prior month · +0.1 points

  2. 2.Google Gemini

    26.5%

    held 2nd · 644M estimated branded searches · -0.6% vs prior month · 0 points

  3. 3.Claude

    4.4%

    held 3rd · 107M estimated branded searches · -1.4% vs prior month · 0 points

  4. 4.Microsoft Copilot

    1.1%

    held 4th · 26.2M estimated branded searches · -3.3% vs prior month · 0 points

  5. 5.Grok

    0.75%

    moved from 6th to 5th · 18.3M estimated branded searches · -0.17% vs prior month · 0 points

  6. 6.DeepSeek

    0.75%

    moved from 5th to 6th · 18.3M estimated branded searches · -0.44% vs prior month · 0 points

  7. 7.Perplexity

    0.46%

    held 7th · 11.1M estimated branded searches · -0.33% vs prior month · 0 points

  8. 8.Meta AI

    0.22%

    held 8th · 5.4M estimated branded searches · -1% vs prior month · 0 points

  9. 9.Mistral Le Chat

    <0.01%

    held 9th · 217K estimated branded searches · -21.8% vs prior month · 0 points

Compare search popularity between Claude and its closest rivals

How has branded search demand for Claude changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Claude worldwide rose from 15.9M to 107M.
  • Across the 11 months ending August 2026, Claude’s estimated Share of Search among AI chat assistants worldwide increased from 0.66% to 4.4%.
  • Across the 11 months ending August 2026, Claude’s estimated Share of Search among AI chat assistants worldwide peaked at 4.7% in June 2026 and was lowest at 0.66% in October 2025.
  • Across the 11 months ending August 2026, Claude rose from 7th to 3rd among AI chat assistants worldwide.

How did search popularity change for AI chat assistants worldwide in August 2026?

  1. In August 2026, Grok rose from 6th to 5th among AI chat assistants worldwide.

  2. In August 2026, DeepSeek fell from 5th to 6th among AI chat assistants worldwide.

  3. Estimated monthly branded searches for Claude worldwide rose 569.2% over 11 measured months, from 15.9M to 107M in August 2026.

  4. Estimated monthly branded searches for Perplexity worldwide fell 70.5% over 11 measured months, from 37.8M to 11.1M in August 2026.

  5. Estimated monthly branded searches for Microsoft Copilot worldwide fell 31.4% over 11 measured months, from 38.2M to 26.2M in August 2026.

  6. Estimated monthly branded searches for Mistral Le Chat worldwide fell 27.1% over 11 measured months, from 297K to 217K in August 2026.

How is Claude measured?

Brandwave collects information about searches that people make online using Claude’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

46 branded search terms

  • ai claude
  • anthropic claude
  • anthropic claude ai
  • anthropic's claude
  • anthropics claude
  • Claude
  • claude 3.5 sonnet
  • claude 4
  • claude ai
  • claude ai anthropic
  • claude ai app
  • claude ai assistant
  • claude ai chat
  • claude ai chatbot
  • claude ai download
  • claude ai free
  • claude ai model
  • claude ai pricing
  • claude ai pro
  • claude ai subscription
  • claude anthropic
  • claude app
  • claude artifacts
  • claude artificial intelligence
  • claude chat
  • claude chatbot
  • claude cowork
  • claude design
  • claude designs
  • claude desktop
  • claude download
  • claude for chrome
  • claude for excel
  • claude free
  • claude haiku
  • claude max
  • claude models
  • claude opus
  • claude opus 4
  • claude pricing
  • claude pro
  • claude projects
  • claude sonnet
  • claude sonnet 4
  • claude subscription
  • claude.ai

How the Brand Demand Index is measured

Who owns Claude?

Claude is owned by Anthropic. Brandwave also tracks Claude Code, owned by the same company, worldwide.

Do you work for Claude? To request corrections or removal please contact us via our support page and we will be happy to assist.

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