Claude vs DeepSeek:Which is more popular by branded search?
In August 2026, Claude had more branded searches than DeepSeek among AI chat assistants worldwide. Claude was estimated to have 107M branded searches compared to DeepSeek’s 18.3M, and held a 4.4% Share of Search versus DeepSeek’s 0.75%. Worldwide · English terms: these are worldwide searches for English-language branded terms.
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Which is more popular in search, Claude or DeepSeek?
Compare general-purpose AI chat assistants, measured through worldwide English-language branded search demand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Claude, DeepSeek. The figures are in the table below the chart.
View monthly share of search table
| Month | ChatGPT | Google Gemini | Claude | Microsoft Copilot | Grok | DeepSeek | Perplexity | Meta AI | Mistral Le Chat |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 65.8% | 28.3% | 0.66% | 1.6% | 0.78% | 1.2% | 1.6% | 0.22% | 0.01% |
| Nov 2025 | 69% | 24.4% | 0.88% | 1.7% | 1.1% | 1.3% | 1.3% | 0.29% | 0.01% |
| Dec 2025 | 68.5% | 25.8% | 0.72% | 1.4% | 1.3% | 1% | 0.95% | 0.24% | 0.01% |
| Jan 2026 | 67.2% | 26.4% | 0.99% | 1.4% | 1.9% | 1% | 0.82% | 0.29% | 0.01% |
| Feb 2026 | 68.6% | 24.9% | 1.5% | 1.5% | 1.6% | 0.85% | 0.83% | 0.24% | 0.02% |
| Mar 2026 | 64.5% | 26.6% | 3.6% | 1.6% | 1.8% | 0.93% | 0.78% | 0.21% | 0.02% |
| Apr 2026 | 61.8% | 29.1% | 4.3% | 1.5% | 1.3% | 1.1% | 0.74% | 0.25% | 0.02% |
| May 2026 | 64.1% | 27.4% | 4.5% | 1.3% | 0.94% | 0.95% | 0.54% | 0.22% | 0.02% |
| Jun 2026 | 62.3% | 29.3% | 4.7% | 1.3% | 0.86% | 0.87% | 0.49% | 0.26% | 0.02% |
| Jul 2026 | 65.8% | 26.5% | 4.4% | 1.1% | 0.75% | 0.75% | 0.46% | 0.22% | 0.01% |
| Aug 2026 | 65.9% | 26.5% | 4.4% | 1.1% | 0.75% | 0.75% | 0.46% | 0.22% | <0.01% |
| Sep 2026 | — | — | — | — | — | — | — | — | — |
How has the Claude and DeepSeek comparison changed over the last 12 months?
3 findings
- The lead changed hands once in the 11 months ending August 2026: Claude took it in February 2026.
- Across the 11 months ending August 2026, Claude’s estimated Share of Search among AI chat assistants worldwide moved from 0.66% to 4.4%, and its estimated monthly branded searches moved from 15.9M to 107M.
- Across the 11 months ending August 2026, DeepSeek’s estimated Share of Search among AI chat assistants worldwide moved from 1.2% to 0.75%, and its estimated monthly branded searches moved from 28.3M to 18.3M.
How did search popularity change for AI chat assistants worldwide in August 2026?
2 changes
In August 2026, DeepSeek fell from 5th to 6th among AI chat assistants worldwide.
Estimated monthly branded searches for Claude worldwide rose 569.2% over 11 measured months, from 15.9M to 107M in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Claude’s and DeepSeek’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Claude
46 branded search terms
- ai claude
- anthropic claude
- anthropic claude ai
- anthropic's claude
- anthropics claude
- Claude
- claude 3.5 sonnet
- claude 4
- claude ai
- claude ai anthropic
- claude ai app
- claude ai assistant
- claude ai chat
- claude ai chatbot
- claude ai download
- claude ai free
- claude ai model
- claude ai pricing
- claude ai pro
- claude ai subscription
- claude anthropic
- claude app
- claude artifacts
- claude artificial intelligence
- claude chat
- claude chatbot
- claude cowork
- claude design
- claude designs
- claude desktop
- claude download
- claude for chrome
- claude for excel
- claude free
- claude haiku
- claude max
- claude models
- claude opus
- claude opus 4
- claude pricing
- claude pro
- claude projects
- claude sonnet
- claude sonnet 4
- claude subscription
- claude.ai
DeepSeek
13 branded search terms
- chat deepseek
- deep seek
- deep seek ai
- DeepSeek
- deepseek ai
- deepseek ai chat
- deepseek app
- deepseek chat
- deepseek com
- deepseek download
- deepseek free
- deepseek r1
- deepseek v3
Put your own brand in this comparison
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