Claude vs Perplexity:Which is more popular by branded search?
In August 2026, Claude had more branded searches than Perplexity among AI chat assistants worldwide. Claude was estimated to have 107M branded searches compared to Perplexity’s 11.1M, and held a 4.4% Share of Search versus Perplexity’s 0.46%. Worldwide · English terms: these are worldwide searches for English-language branded terms.
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Which is more popular in search, Claude or Perplexity?
Compare general-purpose AI chat assistants, measured through worldwide English-language branded search demand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Claude, Perplexity. The figures are in the table below the chart.
View monthly share of search table
| Month | ChatGPT | Google Gemini | Claude | Microsoft Copilot | Grok | DeepSeek | Perplexity | Meta AI | Mistral Le Chat |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 65.8% | 28.3% | 0.66% | 1.6% | 0.78% | 1.2% | 1.6% | 0.22% | 0.01% |
| Nov 2025 | 69% | 24.4% | 0.88% | 1.7% | 1.1% | 1.3% | 1.3% | 0.29% | 0.01% |
| Dec 2025 | 68.5% | 25.8% | 0.72% | 1.4% | 1.3% | 1% | 0.95% | 0.24% | 0.01% |
| Jan 2026 | 67.2% | 26.4% | 0.99% | 1.4% | 1.9% | 1% | 0.82% | 0.29% | 0.01% |
| Feb 2026 | 68.6% | 24.9% | 1.5% | 1.5% | 1.6% | 0.85% | 0.83% | 0.24% | 0.02% |
| Mar 2026 | 64.5% | 26.6% | 3.6% | 1.6% | 1.8% | 0.93% | 0.78% | 0.21% | 0.02% |
| Apr 2026 | 61.8% | 29.1% | 4.3% | 1.5% | 1.3% | 1.1% | 0.74% | 0.25% | 0.02% |
| May 2026 | 64.1% | 27.4% | 4.5% | 1.3% | 0.94% | 0.95% | 0.54% | 0.22% | 0.02% |
| Jun 2026 | 62.3% | 29.3% | 4.7% | 1.3% | 0.86% | 0.87% | 0.49% | 0.26% | 0.02% |
| Jul 2026 | 65.8% | 26.5% | 4.4% | 1.1% | 0.75% | 0.75% | 0.46% | 0.22% | 0.01% |
| Aug 2026 | 65.9% | 26.5% | 4.4% | 1.1% | 0.75% | 0.75% | 0.46% | 0.22% | <0.01% |
| Sep 2026 | — | — | — | — | — | — | — | — | — |
How has the Claude and Perplexity comparison changed over the last 12 months?
3 findings
- The lead changed hands once in the 11 months ending August 2026: Claude took it in January 2026.
- Across the 11 months ending August 2026, Claude’s estimated Share of Search among AI chat assistants worldwide moved from 0.66% to 4.4%, and its estimated monthly branded searches moved from 15.9M to 107M.
- Across the 11 months ending August 2026, Perplexity’s estimated Share of Search among AI chat assistants worldwide moved from 1.6% to 0.46%, and its estimated monthly branded searches moved from 37.8M to 11.1M.
How did search popularity change for AI chat assistants worldwide in August 2026?
2 changes
Estimated monthly branded searches for Claude worldwide rose 569.2% over 11 measured months, from 15.9M to 107M in August 2026.
Estimated monthly branded searches for Perplexity worldwide fell 70.5% over 11 measured months, from 37.8M to 11.1M in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Claude’s and Perplexity’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Claude
46 branded search terms
- ai claude
- anthropic claude
- anthropic claude ai
- anthropic's claude
- anthropics claude
- Claude
- claude 3.5 sonnet
- claude 4
- claude ai
- claude ai anthropic
- claude ai app
- claude ai assistant
- claude ai chat
- claude ai chatbot
- claude ai download
- claude ai free
- claude ai model
- claude ai pricing
- claude ai pro
- claude ai subscription
- claude anthropic
- claude app
- claude artifacts
- claude artificial intelligence
- claude chat
- claude chatbot
- claude cowork
- claude design
- claude designs
- claude desktop
- claude download
- claude for chrome
- claude for excel
- claude free
- claude haiku
- claude max
- claude models
- claude opus
- claude opus 4
- claude pricing
- claude pro
- claude projects
- claude sonnet
- claude sonnet 4
- claude subscription
- claude.ai
Perplexity
21 branded search terms
- comet browser
- comet perplexity
- Perplexity
- perplexity ai
- perplexity ai app
- perplexity ai free
- perplexity ai search
- perplexity ai search engine
- perplexity app
- perplexity browser
- perplexity chat
- perplexity com
- perplexity comet
- perplexity download
- perplexity finance
- perplexity ia
- perplexity labs
- perplexity max
- perplexity pro
- perplexity search
- perplexity.ai
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.