How popular isMicrosoft Copilot?

Q: Who owns Microsoft Copilot?

Microsoft Copilot is owned by Microsoft. Brandwave also tracks Azure AI Document Intelligence, Azure AI Search, Azure Bicep, Azure Blob Storage, Azure Container Apps, Azure Container Registry, Azure Cosmos DB, Azure Data Factory, Azure DevOps, Azure Machine Learning, Azure Service Bus, Azure Stream Analytics, Bing, Clipchamp, GitHub Actions, GitHub Copilot, LinkedIn, LinkedIn Ads, LinkedIn Recruiter, LinkedIn Sales Navigator, Microsoft 365, Microsoft Advertising, Microsoft Authenticator, Microsoft Azure, Microsoft Bookings, Microsoft Clarity, Microsoft Defender Vulnerability Management, Microsoft Designer, Microsoft Dynamics 365, Microsoft Dynamics 365 Business Central, Microsoft Dynamics 365 Supply Chain Management, Microsoft Edge, Microsoft Entra, Microsoft Forms, Microsoft Learn, Microsoft OneNote, Microsoft Planner, Microsoft Power Automate Process Mining, Microsoft Power BI, Microsoft PowerPoint, Microsoft Purview, Microsoft Surface, Microsoft Teams, Microsoft To Do, Microsoft Translator, Microsoft Visio, Microsoft Whiteboard, Minecraft, OneDrive, OneNote, Outlook, Power Automate, Power BI, SharePoint, Xbox and Xbox Game Pass, owned by the same company, worldwide.

In September 2026, people searched for Microsoft Copilot by name about 26.2 million times worldwide, a 30.1% decrease from the previous year. These searches made up 0.88% of all global generative AI platform searches, placing Microsoft Copilot fourth out of seven platforms. When we asked both ChatGPT and Google AI Overviews about generative AI platforms, Microsoft Copilot appeared in four of the five answers and was the fourth most recommended of the seven.

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Top generative AI platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Microsoft Copilot was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Microsoft Copilot is the fourth most recommended of the seven.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

How many AI answers named each brand
Brand	ChatGPT	Google	Answers that named it
Gemini	Named in 3 of 3 ChatGPT answers	Named in 2 of 2 Google AI Overviews	5 of 5
ChatGPT	Named in 3 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	4 of 5
Claude	Named in 3 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	4 of 5
Microsoft Copilot	Named in 2 of 3 ChatGPT answers	Named in 2 of 2 Google AI Overviews	4 of 5
Perplexity	Named in 2 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	3 of 5
Mistral AI	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5
Cohere	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5

Gemini5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
ChatGPT4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Claude4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Microsoft Copilot4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Perplexity3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Mistral AI0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Cohere0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about generative AI platforms

5 answers

Asked ChatGPT
“Which generative AI platform should I use?”
1. 1ChatGPT
2. 2Claude
3. 3Gemini
4. 4Perplexity
5. 5Microsoft Copilot
Asked ChatGPT
“What are the best generative AI platforms?”
1. 1ChatGPT
2. 2Claude
3. 3Gemini
4. 4Microsoft Copilot
5. 5Perplexity
Asked ChatGPT
“What's the best generative AI platform for a product team?”
1. 1ChatGPT
2. 2Claude
3. 3Gemini
Searched Google, AI Overview
“generative ai platforms”
1. 1ChatGPT
2. 2Claude
3. 3Gemini
4. 4Microsoft Copilot
5. 5Perplexity
Searched Google, AI Overview
“enterprise ai platform”
1. 1Microsoft Copilot
2. 2Gemini

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.

Which generative AI platforms compete with Microsoft Copilot?

Microsoft Copilot against generative AI platforms worldwide, by month

Month	ChatGPT	Gemini	Claude	Microsoft Copilot	Perplexity	Mistral AI	Cohere
Oct 2025	66.7%	29.4%	0.67%	1.5%	1.6%	0.06%	<0.01%
Nov 2025	70.6%	25.5%	0.83%	1.7%	1.4%	0.06%	<0.01%
Dec 2025	70%	26.8%	0.74%	1.4%	1%	0.06%	<0.01%
Jan 2026	69.1%	27.7%	0.95%	1.4%	0.86%	0.06%	<0.01%
Feb 2026	70.1%	26%	1.6%	1.4%	0.87%	0.06%	<0.01%
Mar 2026	66%	27.8%	3.7%	1.5%	0.82%	0.07%	<0.01%
Apr 2026	63%	30.3%	4.4%	1.4%	0.78%	0.05%	<0.01%
May 2026	65.2%	28.7%	4.3%	1.3%	0.56%	0.05%	<0.01%
Jun 2026	62.7%	30.7%	4.8%	1.2%	0.52%	0.06%	<0.01%
Jul 2026	66.4%	27.6%	4.5%	1%	0.47%	0.04%	<0.01%
Aug 2026	66.5%	27.5%	4.5%	1%	0.47%	0.04%	<0.01%
Sep 2026	69.3%	25%	4.2%	0.88%	0.49%	0.05%	<0.01%

Rank	Brand	Share of searches	Estimated monthly branded searches	vs prior month	Share change
1, held 1st	ChatGPT OpenAI	69.3%	1903M	+22.8%	+2.8 points
2, held 2nd	Gemini Google	25%	688M	+7.2%	-2.5 points
3, held 3rd	Claude Anthropic	4.2%	117M	+11.5%	-0.2 points
4, held 4th	Microsoft Copilot Microsoft	0.88%	24.2M	+1.2%	-0.1 points
5, held 5th	Perplexity	0.49%	13.4M	+21.3%	0 points
6, held 6th	Mistral AI	0.05%	1.3M	+22.4%	0 points
7, held 7th	Cohere	<0.01%	14.8K	+22.5%	0 points

1.ChatGPT
69.3%
Held 1st. 1903M estimated branded searches, +22.8% vs prior month. Share +2.8 points.
2.Gemini
25%
Held 2nd. 688M estimated branded searches, +7.2% vs prior month. Share -2.5 points.
3.Claude
4.2%
Held 3rd. 117M estimated branded searches, +11.5% vs prior month. Share -0.2 points.
4.Microsoft Copilot
0.88%
Held 4th. 24.2M estimated branded searches, +1.2% vs prior month. Share -0.1 points.
5.Perplexity
0.49%
Held 5th. 13.4M estimated branded searches, +21.3% vs prior month. Share 0 points.
6.Mistral AI
0.05%
Held 6th. 1.3M estimated branded searches, +22.4% vs prior month. Share 0 points.
7.Cohere
<0.01%
Held 7th. 14.8K estimated branded searches, +22.5% vs prior month. Share 0 points.

Compare popularity between Microsoft Copilot and its closest rivals

Every comparison with Microsoft Copilot

18 comparisons

How has branded search demand for Microsoft Copilot changed worldwide over the last 12 months?

2 findings

Across the 12 months ending September 2026, estimated monthly branded searches for Microsoft Copilot worldwide fell from 37.4M to 26.2M.
Across the 12 months ending September 2026, Microsoft Copilot’s share of searches among generative AI platforms worldwide decreased from 1.5% to 0.88%.

How did search popularity change for generative AI platforms worldwide in September 2026?

6 changes

In September 2026, ChatGPT gained share of searches among generative AI platforms worldwide, from 66.5% to 69.3%.
In September 2026, Gemini lost share of searches among generative AI platforms worldwide, from 27.5% to 25%.
Claude’s share of searches among generative AI platforms worldwide has lost ground for 3 months in a row, from 4.8% to 4.2% in September 2026.
Estimated monthly branded searches for Cohere worldwide rose 22.5% over 12 measured months, from 12.1K to 14.8K in September 2026.
Estimated monthly branded searches for Perplexity worldwide fell 64.4% over 12 measured months, from 37.7M to 13.4M in September 2026.
Estimated monthly branded searches for Microsoft Copilot worldwide fell 30.9% over 12 measured months, from 35.1M to 24.2M in September 2026.

How are Microsoft Copilot’s branded searches counted?

26 search terms

Brandwave collects information about searches that people make online using Microsoft Copilot’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.