How popular isXbox in search?
In August 2026, there were an estimated 7.5M branded searches for Xbox worldwide which held steady over the last 11 months. Xbox holds 33.5% estimated Share of Search among video game consoles worldwide and is ranked 1st of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
Xbox33.5%
Nintendo Switch33.3%
PlayStation22.4%
Steam Deck9.2%
Meta Quest1.5%
Atari0.12%
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Where does Xbox compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Video game consoles | 1st of 6 | 33.5% | Shown below |
| Gaming platforms | 1st of 5 | 36.6% | Show ranking |
| Gaming console brands | 1st of 5 | 37.1% | Show ranking |
Which video game consoles compete with Xbox?
Share of Search by month for Xbox, Nintendo Switch, PlayStation, Steam Deck. The figures are in the table below the chart.
View monthly share of search table
| Month | Xbox | Nintendo Switch | PlayStation | Steam Deck | Meta Quest | Atari |
|---|---|---|---|---|---|---|
| Oct 2025 | 30.5% | 37.1% | 20.4% | 10.2% | 1.7% | 0.11% |
| Nov 2025 | 28.1% | 38.3% | 18.8% | 12.8% | 1.9% | 0.08% |
| Dec 2025 | 25.6% | 39.6% | 20.9% | 11.7% | 2.1% | 0.09% |
| Jan 2026 | 29.5% | 37.3% | 19.7% | 11.5% | 2% | 0.11% |
| Feb 2026 | 29.4% | 32.8% | 24% | 12% | 1.6% | 0.11% |
| Mar 2026 | 26.5% | 39.4% | 21.7% | 10.8% | 1.5% | 0.1% |
| Apr 2026 | 27.6% | 37.6% | 22.5% | 10.7% | 1.5% | 0.1% |
| May 2026 | 26.1% | 38.7% | 21.3% | 12.4% | 1.4% | 0.09% |
| Jun 2026 | 28.8% | 41.7% | 19.2% | 9.2% | 1.1% | 0.09% |
| Jul 2026 | 31.5% | 32.6% | 25.8% | 8.6% | 1.4% | 0.09% |
| Aug 2026 | 33.5% | 33.3% | 22.4% | 9.2% | 1.5% | 0.12% |
| Sep 2026 | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, moved from 2nd to 1st | 33.5% | 7.5M | 0% | +2 pointsmoved from 2nd to 1st | |
| 2, moved from 1st to 2nd | 33.3% | 7.4M | -3.9% | +0.7 pointsmoved from 1st to 2nd | |
| 3, held 3rd | 22.4% | 5M | -18.3% | -3.4 points | |
| 4, held 4th | 9.2% | 2M | 0% | +0.5 points | |
| 5, held 5th | 1.5% | 334K | 0% | +0.1 points | |
| 6, held 6th | 0.12% | 27.1K | +22.1% | 0 points |
1.
Xbox33.5%
Moved from 2nd to 1st. 7.5M estimated branded searches, 0% vs prior month. Share +2 points.
33.3%
Moved from 1st to 2nd. 7.4M estimated branded searches, -3.9% vs prior month. Share +0.7 points.
22.4%
Held 3rd. 5M estimated branded searches, -18.3% vs prior month. Share -3.4 points.
9.2%
Held 4th. 2M estimated branded searches, 0% vs prior month. Share +0.5 points.
1.5%
Held 5th. 334K estimated branded searches, 0% vs prior month. Share +0.1 points.
6.
Atari0.12%
Held 6th. 27.1K estimated branded searches, +22.1% vs prior month. Share 0 points.
Compare search popularity between Xbox and its closest rivals
Every comparison with Xbox
10 comparisons
How has branded search demand for Xbox changed worldwide over the last 12 months?
4 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Xbox worldwide held steady at 7.5M.
- Across the 11 months ending August 2026, Xbox’s estimated Share of Search among video game consoles worldwide increased from 30.5% to 33.5%.
- Across the 11 months ending August 2026, Xbox’s estimated Share of Search among video game consoles worldwide peaked at 33.5% in August 2026 and was lowest at 25.6% in December 2025.
- Across the 11 months ending August 2026, Xbox rose from 2nd to 1st among video game consoles worldwide.
How did search popularity change for video game consoles worldwide in August 2026?
5 changes
In August 2026, Xbox overtook Nintendo Switch to take the highest estimated Share of Search among video game consoles worldwide, at 33.5%.
In August 2026, Nintendo Switch gained estimated Share of Search among video game consoles worldwide, from 32.6% to 33.3%.
In August 2026, Steam Deck gained estimated Share of Search among video game consoles worldwide, from 8.6% to 9.2%.
In August 2026, PlayStation lost estimated Share of Search among video game consoles worldwide, from 25.8% to 22.4%.
Estimated monthly branded searches for Meta Quest worldwide fell 18.2% over 11 measured months, from 409K to 334K in August 2026.
How is Xbox measured?
Brandwave collects information about searches that people make online using Xbox’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- xbox
Who owns Xbox?
Xbox is owned by 
Microsoft. Brandwave also tracks 
GitHub Actions, GitHub Copilot, 
Microsoft 365, 
Microsoft Designer, Microsoft Dynamics 365, Microsoft Dynamics 365 Business Central, Microsoft Entra, 
Microsoft Forms, Microsoft Power BI, Microsoft PowerPoint, Microsoft Surface, Microsoft Teams, Microsoft Translator, Microsoft Visio, OneDrive, 
OneNote, 
Outlook, Power Automate, Power BI and SharePoint, owned by the same company, worldwide.
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Is Xbox your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.