Brandwave

How popular isAzure DevOps?

In September 2026, people searched for Azure DevOps by name about 165,000 times worldwide, a 17.9% decrease from the previous year. These searches made up 0.92% of all global code hosting platform searches, placing Azure DevOps fourth out of seven platforms. When we asked both ChatGPT and Google AI Overviews about code hosting platforms, Azure DevOps appeared in three of the five answers and was the seventh most recommended of the seven.

Search and AI answers in September 2026

Azure DevOps is the fourth most searched of 7 competitors and the seventh most recommended in AI answers.

  1. GitHubShare of searches 92.4%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  2. GitLabShare of searches 4.6%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
  3. BitbucketShare of searches 1.1%Mentioned in 5 of 5 AI answersPlace in AI recommendations 3rd
  4. Azure DevOpsShare of searches 0.92%Mentioned in 3 of 5 AI answersPlace in AI recommendations 7th
  5. GiteaShare of searches 0.5%Mentioned in 3 of 5 AI answersPlace in AI recommendations 6th

+2 more

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Top code hosting platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Azure DevOps was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Azure DevOps is the seventh most recommended of the seven.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. GitHub1st
  2. GitLab2nd
  3. Bitbucket3rd
  4. Codeberg4th
  5. Forgejo5th
  6. Gitea6th
  7. Azure DevOps7th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • GitHub5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • GitLab5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Bitbucket5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Forgejo5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Azure DevOps3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Gitea3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Codeberg3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers

See every answer about code hosting platforms

5 answers

Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.

Which code hosting platforms compete with Azure DevOps?

Azure DevOps against code hosting platforms worldwide, by month

Share of searches by month for GitHub, GitLab, Azure DevOps. The figures are in the table below the chart.

View monthly share of searches table
MonthGitHubGitLabBitbucketAzure DevOpsGiteaForgejoCodeberg
Oct 202589.1%6.6%2%1.6%0.49%0.15%0.12%
Nov 202591.9%4.5%1.7%1.1%0.41%0.12%0.22%
Dec 202590%5.5%2%1.1%0.6%0.27%0.6%
Jan 202690.1%5.5%2%1.3%0.6%0.22%0.27%
Feb 202691.7%4.5%1.7%1.1%0.5%0.18%0.33%
Mar 202692%4.6%1.4%1.1%0.5%0.22%0.22%
Apr 202692.1%4.6%1.4%0.92%0.5%0.22%0.27%
May 202691.9%4.6%1.4%0.91%0.5%0.41%0.41%
Jun 202690.9%5.5%1.3%1.1%0.49%0.33%0.33%
Jul 202691.7%4.5%1.4%1.1%0.5%0.33%0.5%
Aug 202693.1%3.8%1.1%0.93%0.51%0.28%0.28%
Sep 202692.4%4.6%1.1%0.92%0.5%0.28%0.18%

  1. 1.GitHub

    92.4%

    Held 1st. 16.6M estimated branded searches, 0% vs prior month. Share -0.7 points.

  2. 2.GitLab

    4.6%

    Held 2nd. 823K estimated branded searches, +22.3% vs prior month. Share +0.8 points.

  3. 3.Bitbucket

    1.1%

    Held 3rd. 201K estimated branded searches, 0% vs prior month. Share 0 points.

  4. 4.Azure DevOps

    0.92%

    Held 4th. 165K estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.Gitea

    0.5%

    Held 5th. 90.5K estimated branded searches, 0% vs prior month. Share 0 points.

  6. 6.Forgejo

    0.28%

    Moved from 7th to 6th. 49.5K estimated branded searches, 0% vs prior month. Share 0 points.

  7. 7.Codeberg

    0.18%

    Moved from 6th to 7th. 33.1K estimated branded searches, -33.1% vs prior month. Share -0.1 points.

Compare popularity between Azure DevOps and its closest rivals

Every comparison with Azure DevOps

6 comparisons

How has branded search demand for Azure DevOps changed worldwide over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Azure DevOps worldwide fell from 201K to 165K.
  • Across the 12 months ending September 2026, Azure DevOps’ share of searches among code hosting platforms worldwide decreased from 1.6% to 0.92%.

How did search popularity change for code hosting platforms worldwide in September 2026?

6 changes

  1. In September 2026, GitLab gained share of searches among code hosting platforms worldwide, from 3.8% to 4.6%.

  2. In September 2026, GitHub lost share of searches among code hosting platforms worldwide, from 93.1% to 92.4%.

  3. In September 2026, Forgejo rose from 7th to 6th among code hosting platforms worldwide.

  4. In September 2026, Codeberg fell from 6th to 7th among code hosting platforms worldwide.

  5. Estimated monthly branded searches for Gitea worldwide rose 49.6% over 12 measured months, from 60.5K to 90.5K in September 2026.

  6. Estimated monthly branded searches for Bitbucket worldwide fell 18.3% over 12 measured months, from 246K to 201K in September 2026.

How are Azure DevOps’ branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Azure DevOps’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • azure devops

How the Brand Demand Index is measured

Who owns Azure DevOps?

Azure DevOps is owned by Microsoft. Brandwave also tracks Microsoft Copilot, Azure AI Document Intelligence, Azure AI Search, Azure Bicep, Azure Blob Storage, Azure Container Apps, Azure Container Registry, Azure Cosmos DB, Azure Data Factory, Azure Machine Learning, Azure Service Bus, Azure Stream Analytics, Bing, Clipchamp, GitHub Actions, GitHub Copilot, LinkedIn, LinkedIn Ads, LinkedIn Recruiter, LinkedIn Sales Navigator, Microsoft 365, Microsoft Advertising, Microsoft Authenticator, Microsoft Azure, Microsoft Bookings, Microsoft Clarity, Microsoft Defender Vulnerability Management, Microsoft Designer, Microsoft Dynamics 365, Microsoft Dynamics 365 Business Central, Microsoft Dynamics 365 Supply Chain Management, Microsoft Edge, Microsoft Entra, Microsoft Forms, Microsoft Learn, Microsoft OneNote, Microsoft Planner, Microsoft Power Automate Process Mining, Microsoft Power BI, Microsoft PowerPoint, Microsoft Purview, Microsoft Surface, Microsoft Teams, Microsoft To Do, Microsoft Translator, Microsoft Visio, Microsoft Whiteboard, Minecraft, OneDrive, OneNote, Outlook, Power Automate, Power BI, SharePoint, Xbox and Xbox Game Pass, owned by the same company, worldwide.

Do you work for Azure DevOps? To request corrections or removal please contact us via our support page and we will be happy to assist.

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