Azure DevOps vs GitLab:Which is more popular?
In September 2026, GitLab had more branded searches than Azure DevOps among code hosting platforms worldwide. GitLab had about 823,000 branded searches, while Azure DevOps had 165,000. GitLab made up 4.6% of all code hosting platform searches we track, and Azure DevOps accounted for 0.92%. When we asked ChatGPT and Google AI Overviews about code hosting platforms, GitLab appeared in all five answers and Azure DevOps in three. GitLab was mentioned before Azure DevOps in every answer.
Who do people search for more?
GitLab, about 5 searches for every 1 for Azure DevOps
Who does AI mention more?
GitLab, mentioned in every answer we collected
Who does AI recommend more?
GitLab, named ahead of Azure DevOps in every answer
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Top code hosting platforms in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, GitLab appeared in all five answers. Azure DevOps was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. GitLab was listed before Azure DevOps in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
GitHub5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers- GitLab5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Bitbucket5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Forgejo5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Azure DevOps3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Gitea3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Codeberg3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
See every answer about code hosting platforms
5 answers
Asked ChatGPT
“Which code hosting platform should I use?”
Asked ChatGPT
“What are the best code hosting platforms?”
Asked ChatGPT
“What's the best code hosting platform for a development team?”
Searched Google, AI Overview
“code hosting platform”
Searched Google, AI Overview
“source code hosting”
Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.
Is Azure DevOps or GitLab more popular in search?
This chart shows how often people search Google for Azure DevOps and GitLab by name. Each line represents a brand's share of searches for all seven code hosting platforms we track, month by month, from English-language searches worldwide.
Share of searches by month for GitLab, Azure DevOps. The figures are in the table below the chart.
View monthly share of searches table
| Month | GitHub | GitLab | Bitbucket | Azure DevOps | Gitea | Forgejo | Codeberg |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 89.1% | 6.6% | 2% | 1.6% | 0.49% | 0.15% | 0.12% |
| Nov 2025 | 91.9% | 4.5% | 1.7% | 1.1% | 0.41% | 0.12% | 0.22% |
| Dec 2025 | 90% | 5.5% | 2% | 1.1% | 0.6% | 0.27% | 0.6% |
| Jan 2026 | 90.1% | 5.5% | 2% | 1.3% | 0.6% | 0.22% | 0.27% |
| Feb 2026 | 91.7% | 4.5% | 1.7% | 1.1% | 0.5% | 0.18% | 0.33% |
| Mar 2026 | 92% | 4.6% | 1.4% | 1.1% | 0.5% | 0.22% | 0.22% |
| Apr 2026 | 92.1% | 4.6% | 1.4% | 0.92% | 0.5% | 0.22% | 0.27% |
| May 2026 | 91.9% | 4.6% | 1.4% | 0.91% | 0.5% | 0.41% | 0.41% |
| Jun 2026 | 90.9% | 5.5% | 1.3% | 1.1% | 0.49% | 0.33% | 0.33% |
| Jul 2026 | 91.7% | 4.5% | 1.4% | 1.1% | 0.5% | 0.33% | 0.5% |
| Aug 2026 | 93.1% | 3.8% | 1.1% | 0.93% | 0.51% | 0.28% | 0.28% |
| Sep 2026 | 92.4% | 4.6% | 1.1% | 0.92% | 0.5% | 0.28% | 0.18% |
How has the Azure DevOps and GitLab comparison changed over the last 12 months?
3 findings
- GitLab was ahead of Azure DevOps in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Azure DevOps’ share of searches among code hosting platforms worldwide moved from 1.6% to 0.92%, and its estimated monthly branded searches moved from 201K to 165K.
- Across the 12 months ending September 2026, GitLab’s share of searches among code hosting platforms worldwide moved from 6.6% to 4.6%, and its estimated monthly branded searches held steady at 823K.
How did search popularity change for code hosting platforms worldwide in September 2026?
2 changes
In September 2026, GitLab gained share of searches among code hosting platforms worldwide, from 3.8% to 4.6%.
Estimated monthly branded searches for Azure DevOps worldwide fell 17.9% over 12 measured months, from 201K to 165K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Azure DevOps’ and GitLab’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Azure DevOps
1 branded search term
- azure devops
GitLab
1 branded search term
- gitlab
Other head-to-heads among code hosting platforms
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