Brandwave

How popular isGitLab in search?

In August 2026, there were an estimated 682K branded searches for GitLab worldwide which is down 18.7% over the last 11 months. GitLab holds 80.6% estimated Share of Search among continuous integration platforms worldwide and is ranked 1st of 5 competitors for search popularity. Worldwide · English terms: these are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. GitLab80.6%
  2. GitHub Actions16.1%
  3. CircleCI1.8%
  4. Buildkite1.4%
  5. Semaphore0.09%
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Which continuous integration platforms compete with GitLab?

GitLab against continuous integration platforms worldwide, by month

Share of Search by month for GitLab, GitHub Actions. The figures are in the table below the chart.

View monthly share of search table
MonthGitLabGitHub ActionsCircleCIBuildkiteSemaphore
Oct 202587.3%10%1.9%0.69%0.07%
Nov 202584.9%11.9%2.3%0.82%0.08%
Dec 202585%11.8%2.3%0.82%0.08%
Jan 202684.9%11.9%2.3%0.82%0.08%
Feb 202683.9%12%2.3%1.8%0.08%
Mar 202682.9%14.2%1.8%0.98%0.07%
Apr 202685%12%1.9%1%0.05%
May 202684.3%12.6%1.9%1.2%0.05%
Jun 202685.5%11.7%1.9%0.84%0.05%
Jul 202682.6%14.3%1.8%1.2%0.06%
Aug 202680.6%16.1%1.8%1.4%0.09%
Sep 2026—————

  1. 1.GitLab

    80.6%

    held 1st · 682K estimated branded searches · -0.25% vs prior month · -2 points

  2. 2.GitHub Actions

    16.1%

    held 2nd · 136K estimated branded searches · +15.2% vs prior month · +1.8 points

  3. 3.CircleCI

    1.8%

    held 3rd · 15.1K estimated branded searches · -0.53% vs prior month · 0 points

  4. 4.Buildkite

    1.4%

    held 4th · 12.2K estimated branded searches · +22.2% vs prior month · +0.2 points

  5. 5.Semaphore

    0.09%

    held 5th · 780 estimated branded searches · +56% vs prior month · 0 points

Compare search popularity between GitLab and its closest rivals

How has branded search demand for GitLab changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for GitLab worldwide fell from 839K to 682K.
  • Across the 11 months ending August 2026, GitLab’s estimated Share of Search among continuous integration platforms worldwide decreased from 87.3% to 80.6%.

How did search popularity change for continuous integration platforms worldwide in August 2026?

  1. In August 2026, GitHub Actions gained estimated Share of Search among continuous integration platforms worldwide, from 14.3% to 16.1%.

  2. In August 2026, GitLab lost estimated Share of Search among continuous integration platforms worldwide, from 82.6% to 80.6%.

  3. Estimated monthly branded searches for Buildkite worldwide rose 84.3% over 11 measured months, from 6.6K to 12.2K in August 2026.

  4. Estimated monthly branded searches for Semaphore worldwide rose 13% over 11 measured months, from 690 to 780 in August 2026.

  5. Estimated monthly branded searches for CircleCI worldwide fell 18.9% over 11 measured months, from 18.6K to 15.1K in August 2026.

How is GitLab measured?

Brandwave collects information about searches that people make online using GitLab’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

7 branded search terms

  • about gitlab com
  • ci cd gitlab
  • continuous integration gitlab
  • gitlab
  • gitlab app
  • gitlab ci cd
  • gitlab software

Do you work for GitLab? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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