Brandwave

Code hosting platforms:Which brands are most popular in search?

In August 2026, GitHub was the most searched among code hosting platforms worldwide, with an estimated 16.6M branded searches and 94.5% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. GitHub94.5%
  2. GitLab3.9%
  3. Bitbucket1.1%
  4. Gitea0.51%

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Share of SearchLeaderboard

Compare the platforms teams host and collaborate on code. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among code hosting platforms worldwide, by month

Share of Search by month for GitHub, GitLab. The figures are in the table below the chart.

View monthly share of search table
MonthGitHubGitLabBitbucketGitea
Oct 202590.6%6.8%2%0.49%
Nov 202593.2%4.7%1.7%0.41%
Dec 202591.7%5.7%2%0.61%
Jan 202691.7%5.7%2%0.61%
Feb 202693.1%4.7%1.7%0.51%
Mar 202693.4%4.7%1.4%0.51%
Apr 202693.4%4.7%1.4%0.51%
May 202693.4%4.7%1.4%0.51%
Jun 202692.4%5.7%1.4%0.5%
Jul 202693.4%4.7%1.4%0.51%
Aug 202694.5%3.9%1.1%0.51%
Sep 2026————

This month’s ranking, August 2026

  1. 1.GitHub

    94.5%

    Held 1st. 16.6M estimated branded searches, +22.1% vs prior month. Share +1 points.

  2. 2.GitLab

    3.9%

    Held 2nd. 682K estimated branded searches, -0.25% vs prior month. Share -0.8 points.

  3. 3.Bitbucket

    1.1%

    Held 3rd. 201K estimated branded searches, 0% vs prior month. Share -0.2 points.

  4. 4.Gitea

    0.51%

    Held 4th. 90.5K estimated branded searches, +22.3% vs prior month. Share 0 points.

Compare search popularity between leading brands

Which brand is most popular in search among code hosting platforms worldwide?

In August 2026, GitHub was the most searched among code hosting platforms worldwide, with an estimated 16.6M branded searches and 94.5% estimated Share of Search within this set. GitLab is in 2nd place, 90.6 percentage points behind at 3.9% Share of Search.

Global code hosting platforms, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
GitHub90.6% → 94.5%94.5%Aug 202690.6%Oct 20251st
GitLab6.8% → 3.9%6.8%Oct 20253.9%Aug 20262nd
Bitbucket2% → 1.1%2%Dec 20251.1%Aug 20263rd
Gitea0.49% → 0.51%0.61%Dec 20250.41%Nov 20254th

Each finding as a sentence

  • Across the 11 months ending August 2026, GitHub’s estimated Share of Search among code hosting platforms worldwide increased from 90.6% to 94.5%.
  • Across the 11 months ending August 2026, GitLab’s estimated Share of Search among code hosting platforms worldwide decreased from 6.8% to 3.9%.
  • Across the 11 months ending August 2026, Bitbucket’s estimated Share of Search among code hosting platforms worldwide decreased from 2% to 1.1%.
  • Across the 11 months ending August 2026, Gitea held steady: its estimated Share of Search among code hosting platforms worldwide moved less than 0.5 percentage points.

How did search popularity change for code hosting platforms worldwide in August 2026?

  1. In August 2026, GitHub gained estimated Share of Search among code hosting platforms worldwide, from 93.4% to 94.5%.

  2. In August 2026, GitLab lost estimated Share of Search among code hosting platforms worldwide, from 4.7% to 3.9%.

  3. Estimated monthly branded searches for Gitea worldwide rose 49.6% over 11 measured months, from 60.5K to 90.5K in August 2026.

  4. Estimated monthly branded searches for Bitbucket worldwide fell 18.3% over 11 measured months, from 246K to 201K in August 2026.

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