How popular isBitbucket in search?
In August 2026, there were an estimated 201K branded searches for Bitbucket worldwide which is down 18.3% over the last 11 months. Bitbucket holds 1.1% estimated Share of Search among code hosting platforms worldwide and is ranked 3rd of 4 competitors for search popularity. These are worldwide searches for English-language branded terms.
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Which code hosting platforms compete with Bitbucket?
Share of Search by month for GitHub, GitLab, Bitbucket. The figures are in the table below the chart.
View monthly share of search table
| Month | GitHub | GitLab | Bitbucket | Gitea |
|---|---|---|---|---|
| Oct 2025 | 90.6% | 6.8% | 2% | 0.49% |
| Nov 2025 | 93.2% | 4.7% | 1.7% | 0.41% |
| Dec 2025 | 91.7% | 5.7% | 2% | 0.61% |
| Jan 2026 | 91.7% | 5.7% | 2% | 0.61% |
| Feb 2026 | 93.1% | 4.7% | 1.7% | 0.51% |
| Mar 2026 | 93.4% | 4.7% | 1.4% | 0.51% |
| Apr 2026 | 93.4% | 4.7% | 1.4% | 0.51% |
| May 2026 | 93.4% | 4.7% | 1.4% | 0.51% |
| Jun 2026 | 92.4% | 5.7% | 1.4% | 0.5% |
| Jul 2026 | 93.4% | 4.7% | 1.4% | 0.51% |
| Aug 2026 | 94.5% | 3.9% | 1.1% | 0.51% |
| Sep 2026 | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 94.5% | 16.6M | +22.1% | +1 points | |
| 2, held 2nd | 3.9% | 682K | -0.25% | -0.8 points | |
| 3, held 3rd | 1.1% | 201K | 0% | -0.2 points | |
| 4, held 4th | 0.51% | 90.5K | +22.3% | 0 points |
1.
GitHub94.5%
Held 1st. 16.6M estimated branded searches, +22.1% vs prior month. Share +1 points.
2.
GitLab3.9%
Held 2nd. 682K estimated branded searches, -0.25% vs prior month. Share -0.8 points.
1.1%
Held 3rd. 201K estimated branded searches, 0% vs prior month. Share -0.2 points.
4.
Gitea0.51%
Held 4th. 90.5K estimated branded searches, +22.3% vs prior month. Share 0 points.
Compare search popularity between Bitbucket and its closest rivals
How has branded search demand for Bitbucket changed worldwide over the last 12 months?
2 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Bitbucket worldwide fell from 246K to 201K.
- Across the 11 months ending August 2026, Bitbucket’s estimated Share of Search among code hosting platforms worldwide decreased from 2% to 1.1%.
How did search popularity change for code hosting platforms worldwide in August 2026?
4 changes
In August 2026, GitHub gained estimated Share of Search among code hosting platforms worldwide, from 93.4% to 94.5%.
In August 2026, GitLab lost estimated Share of Search among code hosting platforms worldwide, from 4.7% to 3.9%.
Estimated monthly branded searches for Gitea worldwide rose 49.6% over 11 measured months, from 60.5K to 90.5K in August 2026.
Estimated monthly branded searches for Bitbucket worldwide fell 18.3% over 11 measured months, from 246K to 201K in August 2026.
Where does Bitbucket compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Code hosting platforms | 3rd of 4 | 1.1% | Shown above |
| Code review platforms | 3rd of 5 | 1.1% | Show ranking |
How is Bitbucket measured?
Brandwave collects information about searches that people make online using Bitbucket’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- bitbucket
Who owns Bitbucket?
Bitbucket is owned by 
Atlassian. Brandwave also tracks 
Atlassian Statuspage, Confluence and Jira Service Management, owned by the same company, worldwide.
Do you work for Bitbucket? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is Bitbucket your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.