Bitbucket vs GitHub:Which is more popular by branded search?
In August 2026, GitHub had more branded searches than Bitbucket among code hosting platforms worldwide. GitHub was estimated to have 16.6M branded searches compared to Bitbucket’s 201K, and held a 94.5% Share of Search versus Bitbucket’s 1.1%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Bitbucket or GitHub?
Compare the platforms teams host and collaborate on code. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for GitHub, Bitbucket. The figures are in the table below the chart.
View monthly share of search table
| Month | GitHub | GitLab | Bitbucket | Gitea |
|---|---|---|---|---|
| Oct 2025 | 90.6% | 6.8% | 2% | 0.49% |
| Nov 2025 | 93.2% | 4.7% | 1.7% | 0.41% |
| Dec 2025 | 91.7% | 5.7% | 2% | 0.61% |
| Jan 2026 | 91.7% | 5.7% | 2% | 0.61% |
| Feb 2026 | 93.1% | 4.7% | 1.7% | 0.51% |
| Mar 2026 | 93.4% | 4.7% | 1.4% | 0.51% |
| Apr 2026 | 93.4% | 4.7% | 1.4% | 0.51% |
| May 2026 | 93.4% | 4.7% | 1.4% | 0.51% |
| Jun 2026 | 92.4% | 5.7% | 1.4% | 0.5% |
| Jul 2026 | 93.4% | 4.7% | 1.4% | 0.51% |
| Aug 2026 | 94.5% | 3.9% | 1.1% | 0.51% |
| Sep 2026 | — | — | — | — |
How has the Bitbucket and GitHub comparison changed over the last 12 months?
3 findings
- GitHub was ahead of Bitbucket in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Bitbucket’s estimated Share of Search among code hosting platforms worldwide moved from 2% to 1.1%, and its estimated monthly branded searches moved from 246K to 201K.
- Across the 11 months ending August 2026, GitHub’s estimated Share of Search among code hosting platforms worldwide moved from 90.6% to 94.5%, and its estimated monthly branded searches moved from 11.1M to 16.6M.
How did search popularity change for code hosting platforms worldwide in August 2026?
2 changes
In August 2026, GitHub gained estimated Share of Search among code hosting platforms worldwide, from 93.4% to 94.5%.
Estimated monthly branded searches for Bitbucket worldwide fell 18.3% over 11 measured months, from 246K to 201K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Bitbucket’s and GitHub’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.