Code review platforms:Which brands are most popular in search?
In August 2026, GitHub was the most searched among code review platforms worldwide, with an estimated 16.6M branded searches and 94.9% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.
GitHub94.9%
GitLab3.9%
Bitbucket1.1%Review Board0.01%
Graphite<0.01%
Follow code review platforms and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Share of SearchLeaderboard
Compare the platforms teams review code changes in. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for GitHub, GitLab. The figures are in the table below the chart.
View monthly share of search table
| Month | GitHub | GitLab | Bitbucket | Review Board | Graphite |
|---|---|---|---|---|---|
| Oct 2025 | 91.1% | 6.9% | 2% | 0.02% | <0.01% |
| Nov 2025 | 93.6% | 4.7% | 1.7% | 0.02% | <0.01% |
| Dec 2025 | 92.2% | 5.7% | 2% | 0.02% | 0.02% |
| Jan 2026 | 92.2% | 5.7% | 2% | 0.02% | <0.01% |
| Feb 2026 | 93.5% | 4.7% | 1.7% | 0.02% | <0.01% |
| Mar 2026 | 93.8% | 4.8% | 1.4% | 0.01% | <0.01% |
| Apr 2026 | 93.9% | 4.7% | 1.4% | 0.02% | <0.01% |
| May 2026 | 93.9% | 4.7% | 1.4% | 0.01% | <0.01% |
| Jun 2026 | 92.9% | 5.7% | 1.4% | 0.02% | <0.01% |
| Jul 2026 | 93.9% | 4.7% | 1.4% | 0.02% | <0.01% |
| Aug 2026 | 94.9% | 3.9% | 1.1% | 0.01% | <0.01% |
| Sep 2026 | — | — | — | — | — |
This month’s ranking, August 2026
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 94.9% | 16.6M | +22.1% | +1.1 points | |
| 2, held 2nd | 3.9% | 682K | -0.25% | -0.8 points | |
| 3, held 3rd | 1.1% | 201K | 0% | -0.2 points | |
| 4, held 4th | 0.01% | 1.9K | -20.8% | 0 points | |
| 5, held 5th | <0.01% | 480 | 0% | 0 points |
1.
GitHub94.9%
Held 1st. 16.6M estimated branded searches, +22.1% vs prior month. Share +1.1 points.
2.
GitLab3.9%
Held 2nd. 682K estimated branded searches, -0.25% vs prior month. Share -0.8 points.
1.1%
Held 3rd. 201K estimated branded searches, 0% vs prior month. Share -0.2 points.
0.01%
Held 4th. 1.9K estimated branded searches, -20.8% vs prior month. Share 0 points.
5.
Graphite<0.01%
Held 5th. 480 estimated branded searches, 0% vs prior month. Share 0 points.
Compare search popularity between leading brands
Which brand is most popular in search among code review platforms worldwide?
5 brands
In August 2026, GitHub was the most searched among code review platforms worldwide, with an estimated 16.6M branded searches and 94.9% estimated Share of Search within this set. GitLab is in 2nd place, 91 percentage points behind at 3.9% Share of Search.
| Brand | Share of Search | Peak | Low | Rank |
|---|---|---|---|---|
| GitHub | 91.1% → 94.9% | 94.9%Aug 2026 | 91.1%Oct 2025 | 1st |
| GitLab | 6.9% → 3.9% | 6.9%Oct 2025 | 3.9%Aug 2026 | 2nd |
| Bitbucket | 2% → 1.1% | 2%Dec 2025 | 1.1%Aug 2026 | 3rd |
| Review Board | 0.02% → 0.01% | 0.02%Dec 2025 | 0.01%Aug 2026 | 4th |
| Graphite | <0.01% | 0.02%Dec 2025 | <0.01%Aug 2026 | 5th |
Each finding as a sentence
- Across the 11 months ending August 2026, GitHub’s estimated Share of Search among code review platforms worldwide increased from 91.1% to 94.9%.
- Across the 11 months ending August 2026, GitLab’s estimated Share of Search among code review platforms worldwide decreased from 6.9% to 3.9%.
- Across the 11 months ending August 2026, Bitbucket’s estimated Share of Search among code review platforms worldwide decreased from 2% to 1.1%.
- Across the 11 months ending August 2026, Review Board and Graphite held steady: their estimated Share of Search among code review platforms worldwide each moved less than 0.5 percentage points.
How did search popularity change for code review platforms worldwide in August 2026?
4 changes
In August 2026, GitHub gained estimated Share of Search among code review platforms worldwide, from 93.9% to 94.9%.
In August 2026, GitLab lost estimated Share of Search among code review platforms worldwide, from 4.7% to 3.9%.
Estimated monthly branded searches for Review Board worldwide fell 20.8% over 11 measured months, from 2.4K to 1.9K in August 2026.
Estimated monthly branded searches for Bitbucket worldwide fell 18.3% over 11 measured months, from 246K to 201K in August 2026.
See your own brand in this picture
Brandwave tracks your branded demand next to your campaigns, spend and outcomes, so you can see what moved your numbers, not just that they moved.