How popular isGitLab in search?
In August 2026, there were an estimated 682K branded searches for GitLab worldwide which is down 18.7% over the last 11 months. GitLab holds 3.9% estimated Share of Search among code review platforms worldwide and is ranked 2nd of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.
GitHub94.9%
GitLab3.9%
Bitbucket1.1%Review Board0.01%
Graphite<0.01%
Follow GitLab and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which code review platforms compete with GitLab?
Share of Search by month for GitHub, GitLab. The figures are in the table below the chart.
View monthly share of search table
| Month | GitHub | GitLab | Bitbucket | Review Board | Graphite |
|---|---|---|---|---|---|
| Oct 2025 | 91.1% | 6.9% | 2% | 0.02% | <0.01% |
| Nov 2025 | 93.6% | 4.7% | 1.7% | 0.02% | <0.01% |
| Dec 2025 | 92.2% | 5.7% | 2% | 0.02% | 0.02% |
| Jan 2026 | 92.2% | 5.7% | 2% | 0.02% | <0.01% |
| Feb 2026 | 93.5% | 4.7% | 1.7% | 0.02% | <0.01% |
| Mar 2026 | 93.8% | 4.8% | 1.4% | 0.01% | <0.01% |
| Apr 2026 | 93.9% | 4.7% | 1.4% | 0.02% | <0.01% |
| May 2026 | 93.9% | 4.7% | 1.4% | 0.01% | <0.01% |
| Jun 2026 | 92.9% | 5.7% | 1.4% | 0.02% | <0.01% |
| Jul 2026 | 93.9% | 4.7% | 1.4% | 0.02% | <0.01% |
| Aug 2026 | 94.9% | 3.9% | 1.1% | 0.01% | <0.01% |
| Sep 2026 | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 94.9% | 16.6M | +22.1% | +1.1 points | |
| 2, held 2nd | 3.9% | 682K | -0.25% | -0.8 points | |
| 3, held 3rd | 1.1% | 201K | 0% | -0.2 points | |
| 4, held 4th | 0.01% | 1.9K | -20.8% | 0 points | |
| 5, held 5th | <0.01% | 480 | 0% | 0 points |
1.
GitHub94.9%
Held 1st. 16.6M estimated branded searches, +22.1% vs prior month. Share +1.1 points.
2.
GitLab3.9%
Held 2nd. 682K estimated branded searches, -0.25% vs prior month. Share -0.8 points.
1.1%
Held 3rd. 201K estimated branded searches, 0% vs prior month. Share -0.2 points.
0.01%
Held 4th. 1.9K estimated branded searches, -20.8% vs prior month. Share 0 points.
5.
Graphite<0.01%
Held 5th. 480 estimated branded searches, 0% vs prior month. Share 0 points.
Compare search popularity between GitLab and its closest rivals
How has branded search demand for GitLab changed worldwide over the last 12 months?
2 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for GitLab worldwide fell from 839K to 682K.
- Across the 11 months ending August 2026, GitLab’s estimated Share of Search among code review platforms worldwide decreased from 6.9% to 3.9%.
How did search popularity change for code review platforms worldwide in August 2026?
4 changes
In August 2026, GitHub gained estimated Share of Search among code review platforms worldwide, from 93.9% to 94.9%.
In August 2026, GitLab lost estimated Share of Search among code review platforms worldwide, from 4.7% to 3.9%.
Estimated monthly branded searches for Review Board worldwide fell 20.8% over 11 measured months, from 2.4K to 1.9K in August 2026.
Estimated monthly branded searches for Bitbucket worldwide fell 18.3% over 11 measured months, from 246K to 201K in August 2026.
Where does GitLab compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Code hosting platforms | 2nd of 4 | 3.9% | Show ranking |
| Code review platforms | 2nd of 5 | 3.9% | Shown above |
| Continuous integration platforms | 1st of 5 | 80.6% | Show ranking |
How is GitLab measured?
Brandwave collects information about searches that people make online using GitLab’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
7 branded search terms
- about gitlab com
- ci cd gitlab
- continuous integration gitlab
- gitlab
- gitlab app
- gitlab ci cd
- gitlab software
Do you work for GitLab? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is GitLab your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.