How popular isGitLab in search?
In September 2026, there were an estimated 832K branded searches for GitLab worldwide which held steady over the last 12 months. GitLab holds 4.3% estimated Share of Search among bug tracking brands worldwide and is ranked 3rd of 4 competitors for search popularity. These are worldwide searches for English-language branded terms.
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Which bug tracking brands compete with GitLab?
Share of Search by month for GitHub, Jira, GitLab. The figures are in the table below the chart.
View monthly share of search table
| Month | GitHub | Jira | GitLab | Linear |
|---|---|---|---|---|
| Oct 2025 | 80.2% | 13.6% | 5.9% | 0.25% |
| Nov 2025 | 85.8% | 9.8% | 4.2% | 0.18% |
| Dec 2025 | 85% | 9.6% | 5.2% | 0.23% |
| Jan 2026 | 83.1% | 11.6% | 5% | 0.31% |
| Feb 2026 | 85.7% | 9.8% | 4.2% | 0.29% |
| Mar 2026 | 85.7% | 9.7% | 4.2% | 0.33% |
| Apr 2026 | 87.2% | 8.1% | 4.3% | 0.29% |
| May 2026 | 87.2% | 8.1% | 4.3% | 0.29% |
| Jun 2026 | 84.9% | 9.6% | 5.1% | 0.34% |
| Jul 2026 | 85.7% | 9.7% | 4.2% | 0.3% |
| Aug 2026 | 88% | 8.2% | 3.6% | 0.24% |
| Sep 2026 | 85.8% | 9.7% | 4.3% | 0.22% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 85.8% | 16.6M | 0% | -2.2 points | |
| 2, held 2nd | 9.7% | 1.9M | +21.4% | +1.5 points | |
| 3, held 3rd | 4.3% | 823K | +22.3% | +0.7 points | |
| 4, held 4th | 0.22% | 43K | -5.1% | 0 points |
1.
GitHub85.8%
Held 1st. 16.6M estimated branded searches, 0% vs prior month. Share -2.2 points.
2.
Jira9.7%
Held 2nd. 1.9M estimated branded searches, +21.4% vs prior month. Share +1.5 points.
3.
GitLab4.3%
Held 3rd. 823K estimated branded searches, +22.3% vs prior month. Share +0.7 points.
4.
Linear
0.22%
Held 4th. 43K estimated branded searches, -5.1% vs prior month. Share 0 points.
Compare search popularity between GitLab and its closest rivals
How has branded search demand for GitLab changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for GitLab worldwide held steady, from 838K to 832K.
- Across the 12 months ending September 2026, GitLab’s estimated Share of Search among bug tracking brands worldwide decreased from 5.9% to 4.3%.
- Across the 12 months ending September 2026, GitLab’s estimated Share of Search among bug tracking brands worldwide peaked at 5.9% in October 2025 and was lowest at 3.6% in August 2026.
How did search popularity change for bug tracking brands worldwide in September 2026?
4 changes
In September 2026, Jira gained estimated Share of Search among bug tracking brands worldwide, from 8.2% to 9.7%.
In September 2026, GitLab gained estimated Share of Search among bug tracking brands worldwide, from 3.6% to 4.3%.
In September 2026, GitHub lost estimated Share of Search among bug tracking brands worldwide, from 88% to 85.8%.
Estimated monthly branded searches for Linear worldwide rose 25.6% over 12 measured months, from 34.2K to 43K in September 2026.
Where does GitLab compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Bug tracking brands | 3rd of 4 | 4.3% | Shown above |
| Code review platforms | 2nd of 5 | 4.6% | Show ranking |
| Code hosting platforms | 2nd of 4 | 4.6% | Show ranking |
| Continuous integration platforms | 1st of 5 | 87.3% | Show ranking |
How is GitLab measured?
Brandwave collects information about searches that people make online using GitLab’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
6 branded search terms
- ci cd gitlab
- continuous integration gitlab
- gitlab
- gitlab app
- gitlab ci cd
- gitlab software
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Is GitLab your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.