Brandwave

GitLab vs Jira:Which is searched more?

In September 2026, Jira had more branded searches than GitLab among bug tracking brands worldwide. Jira was estimated to have 1.9M branded searches compared to GitLab’s 832K, and held a 9.7% Share of Search versus GitLab’s 4.3%. These are worldwide searches for English-language branded terms.

Share of Search among bug tracking brands worldwide in September 2026Which is more popular in search, GitLab or Jira?
GitLab4.3%832K searches
vs
Jira9.7%1.9M searches

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Which is more popular in search, GitLab or Jira?

Compare the bug tracking brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

GitLab and Jira among bug tracking brands worldwide, by month

Share of Search by month for Jira, GitLab. The figures are in the table below the chart.

View monthly share of search table
MonthGitHubJiraGitLabLinear
Oct 202580.1%13.6%6.1%0.28%
Nov 202585.7%9.8%4.3%0.2%
Dec 202584.9%9.6%5.2%0.25%
Jan 202682.9%11.6%5.1%0.34%
Feb 202685.6%9.8%4.3%0.32%
Mar 202685.6%9.7%4.3%0.36%
Apr 202687.2%8.1%4.4%0.32%
May 202687.2%8.1%4.4%0.32%
Jun 202684.8%9.6%5.2%0.37%
Jul 202685.7%9.7%4.3%0.33%
Aug 202688%8.2%3.6%0.26%
Sep 202685.8%9.7%4.3%0.24%

How has the GitLab and Jira comparison changed over the last 12 months?

  • Jira was ahead of GitLab in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, GitLab’s estimated Share of Search among bug tracking brands worldwide moved from 6.1% to 4.3%, and its estimated monthly branded searches moved from 838K to 832K.
  • Across the 12 months ending September 2026, Jira’s estimated Share of Search among bug tracking brands worldwide moved from 13.6% to 9.7%, and its estimated monthly branded searches held steady at 1.9M.

How did search popularity change for bug tracking brands worldwide in September 2026?

  1. In September 2026, Jira gained estimated Share of Search among bug tracking brands worldwide, from 8.2% to 9.7%.

  2. In September 2026, GitLab gained estimated Share of Search among bug tracking brands worldwide, from 3.6% to 4.3%.

Other head-to-heads among bug tracking brands

How each brand is measured

Brandwave collects information about searches that people make online using GitLab’s and Jira’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

GitLab

6 branded search terms

  • ci cd gitlab
  • continuous integration gitlab
  • gitlab
  • gitlab app
  • gitlab ci cd
  • gitlab software

Jira

2 branded search terms

  • jira
  • jira software

How the Brand Demand Index is measured

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