Bug tracking brands:Which are searched most?
In September 2026, GitHub was the most searched among bug tracking brands worldwide, with an estimated 16.6M branded searches and 85.8% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.
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Share of SearchLeaderboard
Compare the bug tracking brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for GitHub, Jira, GitLab. The figures are in the table below the chart.
View monthly share of search table
| Month | GitHub | Jira | GitLab | Linear |
|---|---|---|---|---|
| Oct 2025 | 80.2% | 13.6% | 5.9% | 0.25% |
| Nov 2025 | 85.8% | 9.8% | 4.2% | 0.18% |
| Dec 2025 | 85% | 9.6% | 5.2% | 0.23% |
| Jan 2026 | 83.1% | 11.6% | 5% | 0.31% |
| Feb 2026 | 85.7% | 9.8% | 4.2% | 0.29% |
| Mar 2026 | 85.7% | 9.7% | 4.2% | 0.33% |
| Apr 2026 | 87.2% | 8.1% | 4.3% | 0.29% |
| May 2026 | 87.2% | 8.1% | 4.3% | 0.29% |
| Jun 2026 | 84.9% | 9.6% | 5.1% | 0.34% |
| Jul 2026 | 85.7% | 9.7% | 4.2% | 0.3% |
| Aug 2026 | 88% | 8.2% | 3.6% | 0.24% |
| Sep 2026 | 85.8% | 9.7% | 4.3% | 0.22% |
This month’s ranking, September 2026
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 85.8% | 16.6M | 0% | -2.2 points | |
| 2, held 2nd | 9.7% | 1.9M | +21.4% | +1.5 points | |
| 3, held 3rd | 4.3% | 823K | +22.3% | +0.7 points | |
| 4, held 4th | 0.22% | 43K | -5.1% | 0 points |
1.
GitHub85.8%
Held 1st. 16.6M estimated branded searches, 0% vs prior month. Share -2.2 points.
2.
Jira9.7%
Held 2nd. 1.9M estimated branded searches, +21.4% vs prior month. Share +1.5 points.
3.
GitLab4.3%
Held 3rd. 823K estimated branded searches, +22.3% vs prior month. Share +0.7 points.
4.
Linear
0.22%
Held 4th. 43K estimated branded searches, -5.1% vs prior month. Share 0 points.
Compare search popularity between leading brands
Which brand is most popular in search among bug tracking brands worldwide?
4 brands
In September 2026, GitHub was the most searched among bug tracking brands worldwide, with an estimated 16.6M branded searches and 85.8% estimated Share of Search within this set. Jira is in 2nd place, 76.2 percentage points behind at 9.7% Share of Search.
| Brand | Share of Search | Peak | Low | Rank |
|---|---|---|---|---|
| GitHub | 80.2% → 85.8% | 88%Aug 2026 | 80.2%Oct 2025 | 1st |
| Jira | 13.6% → 9.7% | 13.6%Oct 2025 | 8.1%May 2026 | 2nd |
| GitLab | 5.9% → 4.3% | 5.9%Oct 2025 | 3.6%Aug 2026 | 3rd |
| Linear | 0.25% → 0.22% | 0.34%Jun 2026 | 0.18%Nov 2025 | 4th |
Each finding as a sentence
- Across the 12 months ending September 2026, GitHub’s estimated Share of Search among bug tracking brands worldwide increased from 80.2% to 85.8%.
- Across the 12 months ending September 2026, Jira’s estimated Share of Search among bug tracking brands worldwide decreased from 13.6% to 9.7%.
- Across the 12 months ending September 2026, GitLab’s estimated Share of Search among bug tracking brands worldwide decreased from 5.9% to 4.3%.
- Across the 12 months ending September 2026, GitHub’s estimated Share of Search among bug tracking brands worldwide peaked at 88% in August 2026 and was lowest at 80.2% in October 2025.
- Across the 12 months ending September 2026, Jira’s estimated Share of Search among bug tracking brands worldwide peaked at 13.6% in October 2025 and was lowest at 8.1% in May 2026.
- Across the 12 months ending September 2026, GitLab’s estimated Share of Search among bug tracking brands worldwide peaked at 5.9% in October 2025 and was lowest at 3.6% in August 2026.
- Across the 12 months ending September 2026, Linear held steady: its estimated Share of Search among bug tracking brands worldwide moved less than 0.5 percentage points.
How did search popularity change for bug tracking brands worldwide in September 2026?
4 changes
In September 2026, Jira gained estimated Share of Search among bug tracking brands worldwide, from 8.2% to 9.7%.
In September 2026, GitLab gained estimated Share of Search among bug tracking brands worldwide, from 3.6% to 4.3%.
In September 2026, GitHub lost estimated Share of Search among bug tracking brands worldwide, from 88% to 85.8%.
Estimated monthly branded searches for Linear worldwide rose 25.6% over 12 measured months, from 34.2K to 43K in September 2026.
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