Brandwave

How popular isGitHub in search?

In September 2026, there were an estimated 16.6M branded searches for GitHub worldwide which is up 49.5% over the last 12 months. GitHub holds 85.8% estimated Share of Search among bug tracking brands worldwide and is ranked 1st of 4 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. GitHub85.8%
  2. Jira9.7%
  3. GitLab4.3%
  4. Linear0.24%
GitHub website (opens in a new tab)

Follow GitHub and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Which bug tracking brands compete with GitHub?

GitHub against bug tracking brands worldwide, by month

Share of Search by month for GitHub, Jira, GitLab. The figures are in the table below the chart.

View monthly share of search table
MonthGitHubJiraGitLabLinear
Oct 202580.1%13.6%6.1%0.28%
Nov 202585.7%9.8%4.3%0.2%
Dec 202584.9%9.6%5.2%0.25%
Jan 202682.9%11.6%5.1%0.34%
Feb 202685.6%9.8%4.3%0.32%
Mar 202685.6%9.7%4.3%0.36%
Apr 202687.2%8.1%4.4%0.32%
May 202687.2%8.1%4.4%0.32%
Jun 202684.8%9.6%5.2%0.37%
Jul 202685.7%9.7%4.3%0.33%
Aug 202688%8.2%3.6%0.26%
Sep 202685.8%9.7%4.3%0.24%

  1. 1.GitHub

    85.8%

    Held 1st. 16.6M estimated branded searches, 0% vs prior month. Share -2.2 points.

  2. 2.Jira

    9.7%

    Held 2nd. 1.9M estimated branded searches, +21.4% vs prior month. Share +1.5 points.

  3. 3.GitLab

    4.3%

    Held 3rd. 832K estimated branded searches, +22% vs prior month. Share +0.7 points.

  4. 4.Linear

    0.24%

    Held 4th. 47.4K estimated branded searches, -4.7% vs prior month. Share 0 points.

Compare search popularity between GitHub and its closest rivals

Every comparison with GitHub

How has branded search demand for GitHub changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for GitHub worldwide rose from 11.1M to 16.6M.
  • Across the 12 months ending September 2026, GitHub’s estimated Share of Search among bug tracking brands worldwide increased from 80.1% to 85.8%.
  • Across the 12 months ending September 2026, GitHub’s estimated Share of Search among bug tracking brands worldwide peaked at 88% in August 2026 and was lowest at 80.1% in October 2025.

How did search popularity change for bug tracking brands worldwide in September 2026?

  1. In September 2026, Jira gained estimated Share of Search among bug tracking brands worldwide, from 8.2% to 9.7%.

  2. In September 2026, GitLab gained estimated Share of Search among bug tracking brands worldwide, from 3.6% to 4.3%.

  3. In September 2026, GitHub lost estimated Share of Search among bug tracking brands worldwide, from 88% to 85.8%.

  4. Estimated monthly branded searches for Linear worldwide rose 22.7% over 12 measured months, from 38.6K to 47.4K in September 2026.

Where does GitHub compete?

GitHub is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Bug tracking brands1st of 485.8%Shown above
Code review platforms1st of 593.1%Show ranking
Code hosting platforms1st of 493.7%Show ranking

How is GitHub measured?

Brandwave collects information about searches that people make online using GitHub’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • github

Do you work for GitHub? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

Is GitHub your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start free