Brandwave

Azure DevOps vs GitHub:Which is more popular?

In September 2026, GitHub had more branded searches than Azure DevOps among code hosting platforms worldwide. GitHub had about 16.6 million branded searches, while Azure DevOps had 165,000. GitHub made up 92.4% of all code hosting platform searches we track, and Azure DevOps accounted for 0.92%. When we asked ChatGPT and Google AI Overviews about code hosting platforms, GitHub appeared in all five answers and Azure DevOps in three. GitHub was mentioned before Azure DevOps in every answer.

Among code hosting platforms worldwide in September 2026

Who do people search for more?

GitHub, about 101 searches for every 1 for Azure DevOps

GitHub 16.6M searchesAzure DevOps 165K searches

Who does AI mention more?

GitHub, mentioned in every answer we collected

GitHub in 5 of 5Azure DevOps in 3 of 5

Who does AI recommend more?

GitHub, named ahead of Azure DevOps in every answer

GitHub first in 5Azure DevOps never first

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Top code hosting platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, GitHub appeared in all five answers. Azure DevOps was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. GitHub was listed before Azure DevOps in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. GitHub1st
  2. GitLab2nd
  3. Bitbucket3rd
  4. Codeberg4th
  5. Forgejo5th
  6. Gitea6th
  7. Azure DevOps7th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • GitHub5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • GitLab5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Bitbucket5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Forgejo5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Azure DevOps3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Gitea3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Codeberg3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers

See every answer about code hosting platforms

5 answers

Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.

Is Azure DevOps or GitHub more popular in search?

This chart shows how often people search Google for Azure DevOps and GitHub by name. Each line represents a brand's share of searches for all seven code hosting platforms we track, month by month, from English-language searches worldwide.

Azure DevOps and GitHub among code hosting platforms worldwide, by month

Share of searches by month for GitHub, Azure DevOps. The figures are in the table below the chart.

View monthly share of searches table
MonthGitHubGitLabBitbucketAzure DevOpsGiteaForgejoCodeberg
Oct 202589.1%6.6%2%1.6%0.49%0.15%0.12%
Nov 202591.9%4.5%1.7%1.1%0.41%0.12%0.22%
Dec 202590%5.5%2%1.1%0.6%0.27%0.6%
Jan 202690.1%5.5%2%1.3%0.6%0.22%0.27%
Feb 202691.7%4.5%1.7%1.1%0.5%0.18%0.33%
Mar 202692%4.6%1.4%1.1%0.5%0.22%0.22%
Apr 202692.1%4.6%1.4%0.92%0.5%0.22%0.27%
May 202691.9%4.6%1.4%0.91%0.5%0.41%0.41%
Jun 202690.9%5.5%1.3%1.1%0.49%0.33%0.33%
Jul 202691.7%4.5%1.4%1.1%0.5%0.33%0.5%
Aug 202693.1%3.8%1.1%0.93%0.51%0.28%0.28%
Sep 202692.4%4.6%1.1%0.92%0.5%0.28%0.18%

How has the Azure DevOps and GitHub comparison changed over the last 12 months?

3 findings
  • GitHub was ahead of Azure DevOps in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Azure DevOps’ share of searches among code hosting platforms worldwide moved from 1.6% to 0.92%, and its estimated monthly branded searches moved from 201K to 165K.
  • Across the 12 months ending September 2026, GitHub’s share of searches among code hosting platforms worldwide moved from 89.1% to 92.4%, and its estimated monthly branded searches moved from 11.1M to 16.6M.

How did search popularity change for code hosting platforms worldwide in September 2026?

2 changes

  1. In September 2026, GitHub lost share of searches among code hosting platforms worldwide, from 93.1% to 92.4%.

  2. Estimated monthly branded searches for Azure DevOps worldwide fell 17.9% over 12 measured months, from 201K to 165K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Azure DevOps’ and GitHub’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Azure DevOps

1 branded search term

  • azure devops

GitHub

1 branded search term

  • github

How the Brand Demand Index is measured

Other head-to-heads among code hosting platforms

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