Brandwave

How popular isGitHub in search?

In August 2026, there were an estimated 16.6M branded searches for GitHub worldwide which is up 49.5% over the last 11 months. GitHub holds 94.9% estimated Share of Search among code review platforms worldwide and is ranked 1st of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. GitHub94.9%
  2. GitLab3.9%
  3. Bitbucket1.1%
  4. Review Board0.01%
  5. Graphite<0.01%
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Which code review platforms compete with GitHub?

GitHub against code review platforms worldwide, by month

Share of Search by month for GitHub, GitLab. The figures are in the table below the chart.

View monthly share of search table
MonthGitHubGitLabBitbucketReview BoardGraphite
Oct 202591.1%6.9%2%0.02%<0.01%
Nov 202593.6%4.7%1.7%0.02%<0.01%
Dec 202592.2%5.7%2%0.02%0.02%
Jan 202692.2%5.7%2%0.02%<0.01%
Feb 202693.5%4.7%1.7%0.02%<0.01%
Mar 202693.8%4.8%1.4%0.01%<0.01%
Apr 202693.9%4.7%1.4%0.02%<0.01%
May 202693.9%4.7%1.4%0.01%<0.01%
Jun 202692.9%5.7%1.4%0.02%<0.01%
Jul 202693.9%4.7%1.4%0.02%<0.01%
Aug 202694.9%3.9%1.1%0.01%<0.01%
Sep 2026—————

  1. 1.GitHub

    94.9%

    Held 1st. 16.6M estimated branded searches, +22.1% vs prior month. Share +1.1 points.

  2. 2.GitLab

    3.9%

    Held 2nd. 682K estimated branded searches, -0.25% vs prior month. Share -0.8 points.

  3. 3.Bitbucket

    1.1%

    Held 3rd. 201K estimated branded searches, 0% vs prior month. Share -0.2 points.

  4. 4.Review Board

    0.01%

    Held 4th. 1.9K estimated branded searches, -20.8% vs prior month. Share 0 points.

  5. 5.Graphite

    <0.01%

    Held 5th. 480 estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between GitHub and its closest rivals

How has branded search demand for GitHub changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for GitHub worldwide rose from 11.1M to 16.6M.
  • Across the 11 months ending August 2026, GitHub’s estimated Share of Search among code review platforms worldwide increased from 91.1% to 94.9%.

How did search popularity change for code review platforms worldwide in August 2026?

  1. In August 2026, GitHub gained estimated Share of Search among code review platforms worldwide, from 93.9% to 94.9%.

  2. In August 2026, GitLab lost estimated Share of Search among code review platforms worldwide, from 4.7% to 3.9%.

  3. Estimated monthly branded searches for Review Board worldwide fell 20.8% over 11 measured months, from 2.4K to 1.9K in August 2026.

  4. Estimated monthly branded searches for Bitbucket worldwide fell 18.3% over 11 measured months, from 246K to 201K in August 2026.

Where does GitHub compete?

GitHub is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Code hosting platforms1st of 494.5%Show ranking
Code review platforms1st of 594.9%Shown above

How is GitHub measured?

Brandwave collects information about searches that people make online using GitHub’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • github

Do you work for GitHub? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

Is GitHub your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

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