How popular isJira in search?
In September 2026, there were an estimated 1.9M branded searches for Jira worldwide which held steady over the last 12 months. Jira holds 9.7% estimated Share of Search among bug tracking brands worldwide and is ranked 2nd of 4 competitors for search popularity. These are worldwide searches for English-language branded terms.
Follow Jira and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which bug tracking brands compete with Jira?
Share of Search by month for GitHub, Jira, GitLab. The figures are in the table below the chart.
View monthly share of search table
| Month | GitHub | Jira | GitLab | Linear |
|---|---|---|---|---|
| Oct 2025 | 80.2% | 13.6% | 5.9% | 0.25% |
| Nov 2025 | 85.8% | 9.8% | 4.2% | 0.18% |
| Dec 2025 | 85% | 9.6% | 5.2% | 0.23% |
| Jan 2026 | 83.1% | 11.6% | 5% | 0.31% |
| Feb 2026 | 85.7% | 9.8% | 4.2% | 0.29% |
| Mar 2026 | 85.7% | 9.7% | 4.2% | 0.33% |
| Apr 2026 | 87.2% | 8.1% | 4.3% | 0.29% |
| May 2026 | 87.2% | 8.1% | 4.3% | 0.29% |
| Jun 2026 | 84.9% | 9.6% | 5.1% | 0.34% |
| Jul 2026 | 85.7% | 9.7% | 4.2% | 0.3% |
| Aug 2026 | 88% | 8.2% | 3.6% | 0.24% |
| Sep 2026 | 85.8% | 9.7% | 4.3% | 0.22% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 85.8% | 16.6M | 0% | -2.2 points | |
| 2, held 2nd | 9.7% | 1.9M | +21.4% | +1.5 points | |
| 3, held 3rd | 4.3% | 823K | +22.3% | +0.7 points | |
| 4, held 4th | 0.22% | 43K | -5.1% | 0 points |
1.
GitHub85.8%
Held 1st. 16.6M estimated branded searches, 0% vs prior month. Share -2.2 points.
2.
Jira9.7%
Held 2nd. 1.9M estimated branded searches, +21.4% vs prior month. Share +1.5 points.
3.
GitLab4.3%
Held 3rd. 823K estimated branded searches, +22.3% vs prior month. Share +0.7 points.
4.
Linear
0.22%
Held 4th. 43K estimated branded searches, -5.1% vs prior month. Share 0 points.
Compare search popularity between Jira and its closest rivals
Every comparison with Jira
7 comparisons
How has branded search demand for Jira changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Jira worldwide held steady at 1.9M.
- Across the 12 months ending September 2026, Jira’s estimated Share of Search among bug tracking brands worldwide decreased from 13.6% to 9.7%.
- Across the 12 months ending September 2026, Jira’s estimated Share of Search among bug tracking brands worldwide peaked at 13.6% in October 2025 and was lowest at 8.1% in May 2026.
How did search popularity change for bug tracking brands worldwide in September 2026?
4 changes

In September 2026, Jira gained estimated Share of Search among bug tracking brands worldwide, from 8.2% to 9.7%.

In September 2026, GitLab gained estimated Share of Search among bug tracking brands worldwide, from 3.6% to 4.3%.

In September 2026, GitHub lost estimated Share of Search among bug tracking brands worldwide, from 88% to 85.8%.
Estimated monthly branded searches for Linear worldwide rose 25.6% over 12 measured months, from 34.2K to 43K in September 2026.
Where does Jira compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Bug tracking brands | 2nd of 4 | 9.7% | Shown above |
| Issue tracking software | 2nd of 6 | 26.3% | Show ranking |
How is Jira measured?
Brandwave collects information about searches that people make online using Jira’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
2 branded search terms
- jira
- jira software
Do you work for Jira? To request corrections or removal please contact us via our support page and we will be happy to assist.

Is Jira your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.