Asana vs Jira:Which is more popular by branded search?

Name: Asana vs Jira: Which is more popular by branded search?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In August 2026, Asana had more branded searches than Jira among issue tracking software worldwide. Asana was estimated to have 1.1M branded searches compared to Jira’s 40.5K, and held a 21.6% Share of Search versus Jira’s 0.8%. These are worldwide searches for English-language branded terms.

Share of Search among issue tracking software worldwide in August 2026Which is more popular in search, Asana or Jira?

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Which is more popular in search, Asana or Jira?

Compare the issue tracking software engineering teams rely on. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Asana and Jira among issue tracking software worldwide, by month

Month	Trello	ClickUp	Asana	monday work management	Linear	Jira
Oct 2025	43.7%	24.1%	25.2%	5.6%	0.72%	0.75%
Nov 2025	47.8%	26%	18.8%	5.9%	0.66%	0.82%
Dec 2025	46.7%	25.1%	21.7%	4.9%	0.79%	0.79%
Jan 2026	42.1%	28.1%	23.9%	4.1%	0.97%	0.87%
Feb 2026	41.2%	33.2%	19.6%	4%	1.1%	0.86%
Mar 2026	43.9%	29.1%	20.3%	4.8%	1.3%	0.75%
Apr 2026	40.4%	32.2%	19.1%	6.3%	1.2%	0.83%
May 2026	43.2%	27.9%	20.5%	6.2%	1.3%	0.87%
Jun 2026	43.4%	27.8%	20.6%	6.2%	1.3%	0.72%
Jul 2026	39.2%	30.6%	23.1%	5%	1.3%	0.78%
Aug 2026	40.3%	30.7%	21.6%	5.4%	1.2%	0.8%
Sep 2026	—	—	—	—	—	—

How has the Asana and Jira comparison changed over the last 12 months?

3 findings

Asana was ahead of Jira in every measured month of the 11 months ending August 2026.
Across the 11 months ending August 2026, Asana’s estimated Share of Search among issue tracking software worldwide moved from 25.2% to 21.6%, and its estimated monthly branded searches moved from 1.7M to 1.1M.
Across the 11 months ending August 2026, Jira’s estimated Share of Search among issue tracking software worldwide moved from 0.75% to 0.8%, and its estimated monthly branded searches moved from 49.5K to 40.5K.

How did search popularity change for issue tracking software worldwide in August 2026?

2 changes

In August 2026, Asana lost estimated Share of Search among issue tracking software worldwide, from 23.1% to 21.6%.
Estimated monthly branded searches for Jira worldwide fell 18.2% over 11 measured months, from 49.5K to 40.5K in August 2026.

How each brand is measured

Brandwave collects information about searches that people make online using Asana’s and Jira’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.