How popular isAsana in search?
In August 2026, there were an estimated 1.1M branded searches for Asana worldwide which is down 33.8% over the last 11 months. Asana holds 18.4% estimated Share of Search among project management tools worldwide and is ranked 3rd of 8 competitors for search popularity. Worldwide · English terms: these are worldwide searches for English-language branded terms.
Trello34.3%
ClickUp26.2%
Asana18.4%
Smartsheet7.9%Basecamp6.4%
monday work management4.6%Wrike1.1%
Linear1%
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Which project management tools compete with Asana?
Share of Search by month for Trello, ClickUp, Asana, Smartsheet, Basecamp, monday work management. The figures are in the table below the chart.
View monthly share of search table
| Month | Trello | ClickUp | Asana | Smartsheet | Basecamp | monday work management | Wrike | Linear |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 37.2% | 20.5% | 21.4% | 9.1% | 4.9% | 4.7% | 1.5% | 0.61% |
| Nov 2025 | 42% | 22.9% | 16.5% | 6.9% | 4.5% | 5.2% | 1.4% | 0.58% |
| Dec 2025 | 40.2% | 21.6% | 18.7% | 8.1% | 5.2% | 4.2% | 1.4% | 0.68% |
| Jan 2026 | 36.1% | 24.1% | 20.5% | 8.7% | 4.7% | 3.5% | 1.5% | 0.83% |
| Feb 2026 | 35.5% | 28.6% | 16.8% | 8.6% | 4.6% | 3.5% | 1.5% | 0.9% |
| Mar 2026 | 38.4% | 25.4% | 17.7% | 7.7% | 4.1% | 4.2% | 1.4% | 1.1% |
| Apr 2026 | 35.4% | 28.2% | 16.8% | 7.1% | 4.6% | 5.5% | 1.5% | 1.1% |
| May 2026 | 37.7% | 24.3% | 17.9% | 7.4% | 4.8% | 5.4% | 1.3% | 1.2% |
| Jun 2026 | 37.5% | 24% | 17.8% | 7.3% | 5.8% | 5.4% | 1.2% | 1.1% |
| Jul 2026 | 33.8% | 26.4% | 19.9% | 7.9% | 5.2% | 4.3% | 1.3% | 1.1% |
| Aug 2026 | 34.3% | 26.2% | 18.4% | 7.9% | 6.4% | 4.6% | 1.1% | 1% |
| Sep 2026 | — | — | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 34.3% | 2M | +0.36% | +0.5 points | |
| 2, held 2nd | 26.2% | 1.6M | -1.9% | -0.2 points | |
| 3, held 3rd | 18.4% | 1.1M | -8.5% | -1.5 points | |
| 4, held 4th | 7.9% | 474K | -0.33% | +0.1 points | |
| 5, held 5th | 6.4% | 379K | +21.6% | +1.2 points | |
| 6, held 6th | 4.6% | 274K | +4.4% | +0.2 points | |
| 7, held 7th | 1.1% | 66.5K | -18.2% | -0.2 points | |
| 8, held 8th | 1% | 62.4K | -6.8% | -0.1 points |
1.
34.3%
held 1st · 2M estimated branded searches · +0.36% vs prior month · +0.5 points
2.
ClickUp26.2%
held 2nd · 1.6M estimated branded searches · -1.9% vs prior month · -0.2 points
3.
Asana18.4%
held 3rd · 1.1M estimated branded searches · -8.5% vs prior month · -1.5 points
7.9%
held 4th · 474K estimated branded searches · -0.33% vs prior month · +0.1 points
5.
6.4%
held 5th · 379K estimated branded searches · +21.6% vs prior month · +1.2 points
4.6%
held 6th · 274K estimated branded searches · +4.4% vs prior month · +0.2 points
7.
1.1%
held 7th · 66.5K estimated branded searches · -18.2% vs prior month · -0.2 points
8.
1%
held 8th · 62.4K estimated branded searches · -6.8% vs prior month · -0.1 points
Compare search popularity between Asana and its closest rivals
How has branded search demand for Asana changed worldwide over the last 12 months?
4 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Asana worldwide fell from 1.7M to 1.1M.
- Across the 11 months ending August 2026, Asana’s estimated Share of Search among project management tools worldwide decreased from 21.4% to 18.4%.
- Across the 11 months ending August 2026, Asana’s estimated Share of Search among project management tools worldwide peaked at 21.4% in October 2025 and was lowest at 16.5% in November 2025.
- Across the 11 months ending August 2026, Asana fell from 2nd to 3rd among project management tools worldwide.
How did search popularity change for project management tools worldwide in August 2026?
6 changes
In August 2026, Basecamp gained estimated Share of Search among project management tools worldwide, from 5.2% to 6.4%.
In August 2026, Trello gained estimated Share of Search among project management tools worldwide, from 33.8% to 34.3%.
In August 2026, Asana lost estimated Share of Search among project management tools worldwide, from 19.9% to 18.4%.
Estimated monthly branded searches for Linear worldwide rose 32% over 11 measured months, from 47.3K to 62.4K in August 2026.
Estimated monthly branded searches for Wrike worldwide fell 44.4% over 11 measured months, from 120K to 66.5K in August 2026.
Estimated monthly branded searches for Smartsheet worldwide fell 33.2% over 11 measured months, from 709K to 474K in August 2026.
How is Asana measured?
Brandwave collects information about searches that people make online using Asana’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
26 branded search terms
- Asana
- asana ai
- asana app
- asana app download
- asana application
- asana co
- asana com
- asana company
- asana cost
- asana crm
- asana desktop app
- asana download
- asana for mac
- asana free
- asana price
- asana pricing
- asana project management
- asana project management software
- asana project management tool
- asana software
- asana task management
- asana tasks
- asana templates
- asana work management
- asana.com
- what is asana
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Is Asana your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.