Brandwave

Adobe Marketo Engage vs Asana:Which is more popular?

In September 2026, Asana had more branded searches than Adobe Marketo Engage among campaign management platforms worldwide. Asana had about 1 million branded searches, while Adobe Marketo Engage had 1,300. Asana made up 24.9% of all campaign management platform searches we track, and Adobe Marketo Engage accounted for 0.03%. When we asked ChatGPT and Google AI Overviews about campaign management platforms, Adobe Marketo Engage and Asana each appeared in three of the five answers. Adobe Marketo Engage and Asana were each mentioned first in two of the four answers that named either.

Among campaign management platforms worldwide in September 2026

Who do people search for more?

Asana, about 797 searches for every 1 for Adobe Marketo Engage

Asana 1M searchesAdobe Marketo Engage 1.3K searches

Who does AI mention more?

Both were mentioned in 3 of 5 answers.

Adobe Marketo Engage in 3 of 5Asana in 3 of 5

Who does AI recommend more?

Each is named first in 2 of 4 answers.

Adobe Marketo Engage first in 2Asana first in 2

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Top campaign management platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Adobe Marketo Engage was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Asana was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Adobe Marketo Engage and Asana were each listed first in two of the four answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. HubSpot1st
  2. ActiveCampaign2nd
  3. Mailchimp3rd
  4. Asana4th
  5. Klaviyo5th
  6. Adobe Marketo Engage6th
  7. Customer.io–
  8. Pardot–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • HubSpot5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • ActiveCampaign5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Klaviyo4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Mailchimp3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Asana3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Adobe Marketo Engage3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Customer.io0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Pardot0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about campaign management platforms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Is Adobe Marketo Engage or Asana more popular in search?

This chart shows how often people search Google for Adobe Marketo Engage and Asana by name. Each line represents a brand's share of searches for all eight campaign management platforms we track, month by month, from English-language searches worldwide.

Adobe Marketo Engage and Asana among campaign management platforms worldwide, by month

Share of searches by month for Asana, Adobe Marketo Engage. The figures are in the table below the chart.

View monthly share of searches table
MonthHubSpotMailchimpAsanaKlaviyoActiveCampaignCustomer.ioPardotAdobe Marketo Engage
Oct 202530.4%30%30.7%6.1%2.2%0.25%0.36%0.03%
Nov 202529.5%35.8%24.7%7.2%2.1%0.24%0.35%0.02%
Dec 202528.2%33.9%28.4%6.9%2%0.28%0.33%0.03%
Jan 202632.4%32%26.7%6.4%1.9%0.26%0.31%0.02%
Feb 202631.6%31.2%26.4%7.7%2.3%0.32%0.38%0.03%
Mar 202632.4%31.9%26.7%6.4%1.9%0.26%0.31%0.03%
Apr 202636.3%29.3%24.7%7.2%1.8%0.29%0.35%0.02%
May 202631.8%31.4%26.4%7.8%1.9%0.32%0.31%0.03%
Jun 202636.4%29.3%24.6%7.3%1.8%0.29%0.29%0.03%
Jul 202633.8%27.5%28.1%8.3%1.6%0.33%0.33%0.03%
Aug 202633.8%27.5%28.1%8.3%1.7%0.34%0.33%0.03%
Sep 202636.4%29.4%24.9%7.3%1.5%0.29%0.29%0.03%

How has the Adobe Marketo Engage and Asana comparison changed over the last 12 months?

3 findings

How did search popularity change for campaign management platforms worldwide in September 2026?

2 changes

  1. In September 2026, Mailchimp overtook Asana to rank 2nd among campaign management platforms worldwide, with 29.4% of the searches.

  2. In September 2026, Asana lost share of searches among campaign management platforms worldwide, from 28.1% to 24.9%.

How are branded searches counted?

11 search terms

Brandwave collects information about searches that people make online using Adobe Marketo Engage’s and Asana’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Adobe Marketo Engage

1 branded search term

  • adobe marketo engage

Asana

10 branded search terms

  • Asana
  • asana ai
  • asana app
  • asana application
  • asana co
  • asana company
  • asana crm
  • asana desktop app
  • asana software
  • asana templates

How the Brand Demand Index is measured

Other head-to-heads among campaign management platforms

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