Brandwave

Campaign management platforms:Which brands are most popular in search?

In August 2026, HubSpot was the most searched among campaign management platforms worldwide, with an estimated 1.5M branded searches and 93.6% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. HubSpot93.6%
  2. ActiveCampaign4.7%
  3. Customer.io0.82%
  4. Pardot0.77%
  5. Adobe Marketo Engage0.08%

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Share of SearchLeaderboard

Compare the platforms marketing teams run campaigns from. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among campaign management platforms worldwide, by month

Share of Search by month for HubSpot, ActiveCampaign. The figures are in the table below the chart.

View monthly share of search table
MonthHubSpotActiveCampaignCustomer.ioPardotAdobe Marketo Engage
Oct 202592.2%6.1%0.7%0.97%0.08%
Nov 202592.1%6.2%0.71%0.97%0.07%
Dec 202592%6.1%0.85%0.96%0.09%
Jan 202693.4%5.1%0.71%0.8%0.06%
Feb 202692.1%6%0.84%0.95%0.09%
Mar 202693%5.4%0.69%0.77%0.09%
Apr 202694.3%4.2%0.71%0.8%0.06%
May 202693.1%5.3%0.82%0.76%0.08%
Jun 202694.4%4.1%0.7%0.65%0.09%
Jul 202694.2%4.1%0.84%0.78%0.09%
Aug 202693.6%4.7%0.82%0.77%0.08%
Sep 2026—————

This month’s ranking, August 2026

  1. 1.HubSpot

    93.6%

    Held 1st. 1.5M estimated branded searches, +0.23% vs prior month. Share -0.5 points.

  2. 2.ActiveCampaign

    4.7%

    Held 2nd. 73.5K estimated branded searches, +14.9% vs prior month. Share +0.6 points.

  3. 3.Customer.io

    0.82%

    Held 3rd. 12.9K estimated branded searches, -0.85% vs prior month. Share 0 points.

  4. 4.Pardot

    0.77%

    Held 4th. 12.1K estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.Adobe Marketo Engage

    0.08%

    Held 5th. 1.2K estimated branded searches, -17.4% vs prior month. Share 0 points.

Compare search popularity between leading brands

Which brand is most popular in search among campaign management platforms worldwide?

In August 2026, HubSpot was the most searched among campaign management platforms worldwide, with an estimated 1.5M branded searches and 93.6% estimated Share of Search within this set. ActiveCampaign is in 2nd place, 88.9 percentage points behind at 4.7% Share of Search.

Global campaign management platforms, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
HubSpot92.2% → 93.6%94.4%Jun 202692%Dec 20251st
ActiveCampaign6.1% → 4.7%6.2%Nov 20254.1%Jul 20262nd
Customer.io0.7% → 0.82%0.85%Dec 20250.69%Mar 20264th → 3rd
Pardot0.97% → 0.77%0.97%Nov 20250.65%Jun 20263rd → 4th
Adobe Marketo Engage0.08%0.09%Jul 20260.06%Jan 20265th

Each finding as a sentence

  • Across the 11 months ending August 2026, HubSpot’s estimated Share of Search among campaign management platforms worldwide increased from 92.2% to 93.6%.
  • Across the 11 months ending August 2026, ActiveCampaign’s estimated Share of Search among campaign management platforms worldwide decreased from 6.1% to 4.7%.
  • Across the 11 months ending August 2026, HubSpot’s estimated Share of Search among campaign management platforms worldwide peaked at 94.4% in June 2026 and was lowest at 92% in December 2025.
  • Across the 11 months ending August 2026, ActiveCampaign’s estimated Share of Search among campaign management platforms worldwide peaked at 6.2% in November 2025 and was lowest at 4.1% in July 2026.
  • Across the 11 months ending August 2026, Customer.io rose from 4th to 3rd among campaign management platforms worldwide.
  • Across the 11 months ending August 2026, Pardot fell from 3rd to 4th among campaign management platforms worldwide.
  • Across the 11 months ending August 2026, Adobe Marketo Engage held steady: its estimated Share of Search among campaign management platforms worldwide moved less than 0.5 percentage points.

How did search popularity change for campaign management platforms worldwide in August 2026?

  1. In August 2026, ActiveCampaign gained estimated Share of Search among campaign management platforms worldwide, from 4.1% to 4.7%.

  2. In August 2026, HubSpot lost estimated Share of Search among campaign management platforms worldwide, from 94.2% to 93.6%.

  3. Estimated monthly branded searches for Pardot worldwide fell 33.1% over 11 measured months, from 18.1K to 12.1K in August 2026.

  4. Estimated monthly branded searches for Adobe Marketo Engage worldwide fell 16.2% over 11 measured months, from 1.4K to 1.2K in August 2026.

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