Klaviyo vs Mailchimp:Which is more popular by branded search?
In August 2026, Mailchimp had more branded searches than Klaviyo among email marketing platforms worldwide. Mailchimp was estimated to have 1.1M branded searches compared to Klaviyo’s 315K, and held a 40.9% Share of Search versus Klaviyo’s 12.2%. Worldwide · English terms: these are worldwide searches for English-language branded terms.
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Which is more popular in search, Klaviyo or Mailchimp?
Compare the brands businesses use to build email lists, send campaigns, and automate customer communication. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Mailchimp, Klaviyo. The figures are in the table below the chart.
View monthly share of search table
| Month | Mailchimp | Brevo | Klaviyo | Constant Contact | MailerLite | ActiveCampaign | Kit | Omnisend |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 47.4% | 16.8% | 9.7% | 11.2% | 7.8% | 3.4% | 2.2% | 1.5% |
| Nov 2025 | 48.8% | 17.4% | 9.9% | 9.4% | 8% | 2.9% | 2% | 1.6% |
| Dec 2025 | 45.8% | 20% | 9.4% | 10.8% | 7.5% | 2.8% | 2.3% | 1.5% |
| Jan 2026 | 49.1% | 17.4% | 9.9% | 9.4% | 8% | 2.9% | 2.1% | 1.3% |
| Feb 2026 | 45.6% | 19.4% | 11% | 8.6% | 8.9% | 3.3% | 1.8% | 1.4% |
| Mar 2026 | 47.3% | 20.3% | 9.5% | 8.9% | 7.8% | 3.1% | 1.6% | 1.5% |
| Apr 2026 | 48.9% | 21.4% | 9.9% | 6.3% | 8% | 2.4% | 1.7% | 1.3% |
| May 2026 | 43% | 23.2% | 10.9% | 8.3% | 8.7% | 2.8% | 1.6% | 1.4% |
| Jun 2026 | 42.5% | 22.9% | 10.5% | 10% | 8.5% | 2.6% | 1.8% | 1.4% |
| Jul 2026 | 40.5% | 25.7% | 11.4% | 7.3% | 9.3% | 2.3% | 1.6% | 1.8% |
| Aug 2026 | 40.9% | 22.9% | 12.2% | 9.6% | 8.2% | 2.8% | 1.9% | 1.6% |
| Sep 2026 | — | — | — | — | — | — | — | — |
How has the Klaviyo and Mailchimp comparison changed over the last 12 months?
3 findings
- Mailchimp was ahead of Klaviyo in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Klaviyo’s estimated Share of Search among email marketing platforms worldwide moved from 9.7% to 12.2%, and its estimated monthly branded searches moved from 319K to 315K.
- Across the 11 months ending August 2026, Mailchimp’s estimated Share of Search among email marketing platforms worldwide moved from 47.4% to 40.9%, and its estimated monthly branded searches moved from 1.6M to 1.1M.
How did search popularity change for email marketing platforms worldwide in August 2026?
2 changes
In August 2026, Klaviyo gained estimated Share of Search among email marketing platforms worldwide, from 11.4% to 12.2%.
Estimated monthly branded searches for Mailchimp worldwide fell 32.6% over 11 measured months, from 1.6M to 1.1M in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Klaviyo’s and Mailchimp’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Klaviyo
12 branded search terms
- klaviyo
- klaviyo app
- klaviyo cost
- klaviyo crm
- klaviyo email
- klaviyo email marketing
- klaviyo marketing
- klaviyo plan
- klaviyo pricing
- klaviyo sms
- klaviyo whatsapp
- klaviyocom
Mailchimp
21 branded search terms
- email marketing mailchimp
- free mailchimp
- intuit mailchimp
- Mailchimp
- mailchimp app
- mailchimp com
- mailchimp email
- mailchimp email marketing
- mailchimp email templates
- mailchimp free
- mailchimp free plan
- mailchimp marketing
- mailchimp newsletter
- mailchimp newsletter template
- mailchimp price
- mailchimp pricing
- mailchimp template
- mailchimp templates
- mailchimp website
- mailchimp.com
- what is mailchimp
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.