Brandwave

How popular isMailchimp in search?

In August 2026, there were an estimated 1.1M branded searches for Mailchimp worldwide which is down 32.6% over the last 11 months. Mailchimp holds 40.9% estimated Share of Search among email marketing platforms worldwide and is ranked 1st of 8 competitors for search popularity. Worldwide · English terms: these are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Mailchimp40.9%
  2. Brevo22.9%
  3. Klaviyo12.2%
  4. Constant Contact9.6%
  5. MailerLite8.2%
  6. ActiveCampaign2.8%
  7. Kit1.9%
  8. Omnisend1.6%
Mailchimp website (opens in a new tab)

Follow Mailchimp and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Which email marketing platforms compete with Mailchimp?

Mailchimp against email marketing platforms worldwide, by month

Share of Search by month for Mailchimp, Brevo, Klaviyo, Constant Contact, MailerLite, ActiveCampaign. The figures are in the table below the chart.

View monthly share of search table
MonthMailchimpBrevoKlaviyoConstant ContactMailerLiteActiveCampaignKitOmnisend
Oct 202547.4%16.8%9.7%11.2%7.8%3.4%2.2%1.5%
Nov 202548.8%17.4%9.9%9.4%8%2.9%2%1.6%
Dec 202545.8%20%9.4%10.8%7.5%2.8%2.3%1.5%
Jan 202649.1%17.4%9.9%9.4%8%2.9%2.1%1.3%
Feb 202645.6%19.4%11%8.6%8.9%3.3%1.8%1.4%
Mar 202647.3%20.3%9.5%8.9%7.8%3.1%1.6%1.5%
Apr 202648.9%21.4%9.9%6.3%8%2.4%1.7%1.3%
May 202643%23.2%10.9%8.3%8.7%2.8%1.6%1.4%
Jun 202642.5%22.9%10.5%10%8.5%2.6%1.8%1.4%
Jul 202640.5%25.7%11.4%7.3%9.3%2.3%1.6%1.8%
Aug 202640.9%22.9%12.2%9.6%8.2%2.8%1.9%1.6%
Sep 2026————————

  1. 1.Mailchimp

    40.9%

    held 1st · 1.1M estimated branded searches · -5.6% vs prior month · +0.4 points

  2. 2.Brevo

    22.9%

    held 2nd · 590K estimated branded searches · -16.9% vs prior month · -2.9 points

  3. 3.Klaviyo

    12.2%

    held 3rd · 315K estimated branded searches · +0.08% vs prior month · +0.8 points

  4. 4.Constant Contact

    9.6%

    moved from 5th to 4th · 247K estimated branded searches · +22.4% vs prior month · +2.3 points

  5. 5.MailerLite

    8.2%

    moved from 4th to 5th · 211K estimated branded searches · -18% vs prior month · -1.2 points

  6. 6.ActiveCampaign

    2.8%

    held 6th · 73.5K estimated branded searches · +14.9% vs prior month · +0.5 points

  7. 7.Kit

    1.9%

    moved from 8th to 7th · 48.4K estimated branded searches · +11.2% vs prior month · +0.3 points

  8. 8.Omnisend

    1.6%

    moved from 7th to 8th · 41.1K estimated branded searches · -17.8% vs prior month · -0.2 points

Compare search popularity between Mailchimp and its closest rivals

How has branded search demand for Mailchimp changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Mailchimp worldwide fell from 1.6M to 1.1M.
  • Across the 11 months ending August 2026, Mailchimp’s estimated Share of Search among email marketing platforms worldwide decreased from 47.4% to 40.9%.
  • Across the 11 months ending August 2026, Mailchimp’s estimated Share of Search among email marketing platforms worldwide peaked at 49.1% in January 2026 and was lowest at 40.5% in July 2026.

How did search popularity change for email marketing platforms worldwide in August 2026?

  1. In August 2026, Constant Contact overtook MailerLite to rank 4th among email marketing platforms worldwide, at 9.6%.

  2. In August 2026, Klaviyo gained estimated Share of Search among email marketing platforms worldwide, from 11.4% to 12.2%.

  3. In August 2026, ActiveCampaign gained estimated Share of Search among email marketing platforms worldwide, from 2.3% to 2.8%.

  4. In August 2026, Brevo lost estimated Share of Search among email marketing platforms worldwide, from 25.7% to 22.9%.

  5. In August 2026, MailerLite lost estimated Share of Search among email marketing platforms worldwide, from 9.3% to 8.2%.

  6. In August 2026, Kit rose from 8th to 7th among email marketing platforms worldwide.

Which newsletter platforms compete with Mailchimp?

Mailchimp against newsletter platforms worldwide, by month

Share of Search by month for Substack, Mailchimp, MailerLite. The figures are in the table below the chart.

View monthly share of search table
MonthSubstackMailchimpMailerLitebeehiivKitGhostButtondown
Oct 202541.3%46.1%7.6%2.1%2.2%0.75%0.01%
Nov 202541.5%46.2%7.6%2.1%1.9%0.68%0.01%
Dec 202551.2%38.2%6.3%1.7%1.9%0.68%0.01%
Jan 202651.1%38.3%6.3%2.1%1.6%0.6%0.02%
Feb 202650.2%37.8%7.4%2.5%1.5%0.73%0.02%
Mar 202650.4%38.7%6.4%2.5%1.3%0.66%0.02%
Apr 202650.6%38.5%6.3%2.5%1.3%0.67%0.02%
May 202654.5%34.2%6.9%2.3%1.3%0.73%0.02%
Jun 202654.9%34%6.8%2.2%1.4%0.59%0.02%
Jul 202657.7%31%7.1%2.3%1.2%0.59%0.02%
Aug 202664.1%26.9%5.4%1.8%1.2%0.54%0.02%
Sep 2026———————

  1. 1.Substack

    64.1%

    held 1st · 2.5M estimated branded searches · +20.6% vs prior month · +6.4 points

  2. 2.Mailchimp

    26.9%

    held 2nd · 1.1M estimated branded searches · -5.6% vs prior month · -4.1 points

  3. 3.MailerLite

    5.4%

    held 3rd · 211K estimated branded searches · -18% vs prior month · -1.7 points

  4. 4.beehiiv

    1.8%

    held 4th · 70.6K estimated branded searches · -16.5% vs prior month · -0.5 points

  5. 5.Kit

    1.2%

    held 5th · 48.4K estimated branded searches · +11.2% vs prior month · 0 points

  6. 6.Ghost

    0.54%

    held 6th · 21.2K estimated branded searches · +0.33% vs prior month · 0 points

  7. 7.Buttondown

    0.02%

    held 7th · 620 estimated branded searches · -8.8% vs prior month · 0 points

Compare search popularity between Mailchimp and its closest rivals

How has branded search demand for Mailchimp changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, Mailchimp’s estimated Share of Search among newsletter platforms worldwide decreased from 46.1% to 26.9%.
  • Across the 11 months ending August 2026, Mailchimp’s estimated Share of Search among newsletter platforms worldwide peaked at 46.2% in November 2025 and was lowest at 26.9% in August 2026.
  • Across the 11 months ending August 2026, Mailchimp fell from 1st to 2nd among newsletter platforms worldwide.

How did search popularity change for newsletter platforms worldwide in August 2026?

  1. In August 2026, Substack gained estimated Share of Search among newsletter platforms worldwide, from 57.7% to 64.1%.

  2. In August 2026, Mailchimp lost estimated Share of Search among newsletter platforms worldwide, from 31% to 26.9%.

  3. In August 2026, MailerLite lost estimated Share of Search among newsletter platforms worldwide, from 7.1% to 5.4%.

  4. In August 2026, beehiiv lost estimated Share of Search among newsletter platforms worldwide, from 2.3% to 1.8%.

  5. Estimated monthly branded searches for Buttondown worldwide rose 29.2% over 11 measured months, from 480 to 620 in August 2026.

  6. Estimated monthly branded searches for Kit worldwide fell 34.5% over 11 measured months, from 73.8K to 48.4K in August 2026.

How is Mailchimp measured?

Brandwave collects information about searches that people make online using Mailchimp’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

21 branded search terms

  • email marketing mailchimp
  • free mailchimp
  • intuit mailchimp
  • Mailchimp
  • mailchimp app
  • mailchimp com
  • mailchimp email
  • mailchimp email marketing
  • mailchimp email templates
  • mailchimp free
  • mailchimp free plan
  • mailchimp marketing
  • mailchimp newsletter
  • mailchimp newsletter template
  • mailchimp price
  • mailchimp pricing
  • mailchimp template
  • mailchimp templates
  • mailchimp website
  • mailchimp.com
  • what is mailchimp

How the Brand Demand Index is measured

Who owns Mailchimp?

Mailchimp is owned by Intuit. Brandwave also tracks QuickBooks Online, owned by the same company, worldwide.

Do you work for Mailchimp? To request corrections or removal please contact us via our support page and we will be happy to assist.

Creator with pink hair and a pink jacket

Is Mailchimp your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start your marketing record