How popular isKit in search?
In August 2026, there were an estimated 48.4K branded searches for Kit worldwide which is down 34.5% over the last 11 months. Kit holds 1.2% estimated Share of Search among newsletter platforms worldwide and is ranked 5th of 7 competitors for search popularity. These are worldwide searches for English-language branded terms.
Substack64.1%
Mailchimp26.9%
MailerLite5.4%
beehiiv1.8%
Kit1.2%Ghost0.54%
Buttondown0.02%
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Which newsletter platforms compete with Kit?
Share of Search by month for Substack, Mailchimp, MailerLite, Kit. The figures are in the table below the chart.
View monthly share of search table
| Month | Substack | Mailchimp | MailerLite | beehiiv | Kit | Ghost | Buttondown |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 41.3% | 46.1% | 7.6% | 2.1% | 2.2% | 0.75% | 0.01% |
| Nov 2025 | 41.5% | 46.2% | 7.6% | 2.1% | 1.9% | 0.68% | 0.01% |
| Dec 2025 | 51.2% | 38.2% | 6.3% | 1.7% | 1.9% | 0.68% | 0.01% |
| Jan 2026 | 51.1% | 38.3% | 6.3% | 2.1% | 1.6% | 0.6% | 0.02% |
| Feb 2026 | 50.2% | 37.8% | 7.4% | 2.5% | 1.5% | 0.73% | 0.02% |
| Mar 2026 | 50.4% | 38.7% | 6.4% | 2.5% | 1.3% | 0.66% | 0.02% |
| Apr 2026 | 50.6% | 38.5% | 6.3% | 2.5% | 1.3% | 0.67% | 0.02% |
| May 2026 | 54.5% | 34.2% | 6.9% | 2.3% | 1.3% | 0.73% | 0.02% |
| Jun 2026 | 54.9% | 34% | 6.8% | 2.2% | 1.4% | 0.59% | 0.02% |
| Jul 2026 | 57.7% | 31% | 7.1% | 2.3% | 1.2% | 0.59% | 0.02% |
| Aug 2026 | 64.1% | 26.9% | 5.4% | 1.8% | 1.2% | 0.54% | 0.02% |
| Sep 2026 | — | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 64.1% | 2.5M | +20.6% | +6.4 points | |
| 2, held 2nd | 26.9% | 1.1M | -5.6% | -4.1 points | |
| 3, held 3rd | 5.4% | 211K | -18% | -1.7 points | |
| 4, held 4th | 1.8% | 70.6K | -16.5% | -0.5 points | |
| 5, held 5th | 1.2% | 48.4K | +11.2% | 0 points | |
| 6, held 6th | 0.54% | 21.2K | +0.33% | 0 points | |
| 7, held 7th | 0.02% | 620 | -8.8% | 0 points |
1.
64.1%
Held 1st. 2.5M estimated branded searches, +20.6% vs prior month. Share +6.4 points.
26.9%
Held 2nd. 1.1M estimated branded searches, -5.6% vs prior month. Share -4.1 points.
5.4%
Held 3rd. 211K estimated branded searches, -18% vs prior month. Share -1.7 points.
4.
beehiiv1.8%
Held 4th. 70.6K estimated branded searches, -16.5% vs prior month. Share -0.5 points.
5.
Kit1.2%
Held 5th. 48.4K estimated branded searches, +11.2% vs prior month. Share 0 points.
6.
0.54%
Held 6th. 21.2K estimated branded searches, +0.33% vs prior month. Share 0 points.
0.02%
Held 7th. 620 estimated branded searches, -8.8% vs prior month. Share 0 points.
Compare search popularity between Kit and its closest rivals
How has branded search demand for Kit changed worldwide over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Kit worldwide fell from 73.8K to 48.4K.
- Across the 11 months ending August 2026, Kit’s estimated Share of Search among newsletter platforms worldwide decreased from 2.2% to 1.2%.
- Across the 11 months ending August 2026, Kit fell from 4th to 5th among newsletter platforms worldwide.
How did search popularity change for newsletter platforms worldwide in August 2026?
6 changes
In August 2026, Substack gained estimated Share of Search among newsletter platforms worldwide, from 57.7% to 64.1%.
In August 2026, Mailchimp lost estimated Share of Search among newsletter platforms worldwide, from 31% to 26.9%.
In August 2026, MailerLite lost estimated Share of Search among newsletter platforms worldwide, from 7.1% to 5.4%.
In August 2026, beehiiv lost estimated Share of Search among newsletter platforms worldwide, from 2.3% to 1.8%.
Estimated monthly branded searches for Buttondown worldwide rose 29.2% over 11 measured months, from 480 to 620 in August 2026.
Estimated monthly branded searches for Kit worldwide fell 34.5% over 11 measured months, from 73.8K to 48.4K in August 2026.
Where does Kit compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Newsletter platforms | 5th of 7 | 1.2% | Shown above |
| Paid newsletter platforms | 4th of 5 | 1.7% | Show ranking |
| Email marketing platforms | 7th of 8 | 1.9% | Show ranking |
How is Kit measured?
Brandwave collects information about searches that people make online using Kit’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
24 branded search terms
- app convertkit
- convert kit
- ConvertKit
- convertkit app
- convertkit automations
- convertkit com
- convertkit email
- convertkit email marketing
- convertkit free
- convertkit free plan
- convertkit kit
- convertkit landing page
- convertkit newsletter
- convertkit price
- convertkit pricing
- convertkit.com
- kit com
- kit convertkit
- kit email
- kit email marketing
- kit formerly convertkit
- kit newsletter
- kit newsletter platform
- kit.com
Do you work for Kit? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is Kit your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.