How popular isMailchimp in search?
In August 2026, there were an estimated 1.1M branded searches for Mailchimp worldwide which is down 32.6% over the last 11 months. Mailchimp holds 26.9% estimated Share of Search among newsletter platforms worldwide and is ranked 2nd of 7 competitors for search popularity. These are worldwide searches for English-language branded terms.
Substack64.1%
Mailchimp26.9%
MailerLite5.4%
beehiiv1.8%
Kit1.2%Ghost0.54%
Buttondown0.02%
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Which newsletter platforms compete with Mailchimp?
Share of Search by month for Substack, Mailchimp, MailerLite. The figures are in the table below the chart.
View monthly share of search table
| Month | Substack | Mailchimp | MailerLite | beehiiv | Kit | Ghost | Buttondown |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 41.3% | 46.1% | 7.6% | 2.1% | 2.2% | 0.75% | 0.01% |
| Nov 2025 | 41.5% | 46.2% | 7.6% | 2.1% | 1.9% | 0.68% | 0.01% |
| Dec 2025 | 51.2% | 38.2% | 6.3% | 1.7% | 1.9% | 0.68% | 0.01% |
| Jan 2026 | 51.1% | 38.3% | 6.3% | 2.1% | 1.6% | 0.6% | 0.02% |
| Feb 2026 | 50.2% | 37.8% | 7.4% | 2.5% | 1.5% | 0.73% | 0.02% |
| Mar 2026 | 50.4% | 38.7% | 6.4% | 2.5% | 1.3% | 0.66% | 0.02% |
| Apr 2026 | 50.6% | 38.5% | 6.3% | 2.5% | 1.3% | 0.67% | 0.02% |
| May 2026 | 54.5% | 34.2% | 6.9% | 2.3% | 1.3% | 0.73% | 0.02% |
| Jun 2026 | 54.9% | 34% | 6.8% | 2.2% | 1.4% | 0.59% | 0.02% |
| Jul 2026 | 57.7% | 31% | 7.1% | 2.3% | 1.2% | 0.59% | 0.02% |
| Aug 2026 | 64.1% | 26.9% | 5.4% | 1.8% | 1.2% | 0.54% | 0.02% |
| Sep 2026 | — | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 64.1% | 2.5M | +20.6% | +6.4 points | |
| 2, held 2nd | 26.9% | 1.1M | -5.6% | -4.1 points | |
| 3, held 3rd | 5.4% | 211K | -18% | -1.7 points | |
| 4, held 4th | 1.8% | 70.6K | -16.5% | -0.5 points | |
| 5, held 5th | 1.2% | 48.4K | +11.2% | 0 points | |
| 6, held 6th | 0.54% | 21.2K | +0.33% | 0 points | |
| 7, held 7th | 0.02% | 620 | -8.8% | 0 points |
1.
64.1%
Held 1st. 2.5M estimated branded searches, +20.6% vs prior month. Share +6.4 points.
26.9%
Held 2nd. 1.1M estimated branded searches, -5.6% vs prior month. Share -4.1 points.
5.4%
Held 3rd. 211K estimated branded searches, -18% vs prior month. Share -1.7 points.
4.
beehiiv1.8%
Held 4th. 70.6K estimated branded searches, -16.5% vs prior month. Share -0.5 points.
5.
Kit1.2%
Held 5th. 48.4K estimated branded searches, +11.2% vs prior month. Share 0 points.
6.
0.54%
Held 6th. 21.2K estimated branded searches, +0.33% vs prior month. Share 0 points.
0.02%
Held 7th. 620 estimated branded searches, -8.8% vs prior month. Share 0 points.
Compare search popularity between Mailchimp and its closest rivals
How has branded search demand for Mailchimp changed worldwide over the last 12 months?
4 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Mailchimp worldwide fell from 1.6M to 1.1M.
- Across the 11 months ending August 2026, Mailchimp’s estimated Share of Search among newsletter platforms worldwide decreased from 46.1% to 26.9%.
- Across the 11 months ending August 2026, Mailchimp’s estimated Share of Search among newsletter platforms worldwide peaked at 46.2% in November 2025 and was lowest at 26.9% in August 2026.
- Across the 11 months ending August 2026, Mailchimp fell from 1st to 2nd among newsletter platforms worldwide.
How did search popularity change for newsletter platforms worldwide in August 2026?
6 changes
In August 2026, Substack gained estimated Share of Search among newsletter platforms worldwide, from 57.7% to 64.1%.
In August 2026, Mailchimp lost estimated Share of Search among newsletter platforms worldwide, from 31% to 26.9%.
In August 2026, MailerLite lost estimated Share of Search among newsletter platforms worldwide, from 7.1% to 5.4%.
In August 2026, beehiiv lost estimated Share of Search among newsletter platforms worldwide, from 2.3% to 1.8%.
Estimated monthly branded searches for Buttondown worldwide rose 29.2% over 11 measured months, from 480 to 620 in August 2026.
Estimated monthly branded searches for Kit worldwide fell 34.5% over 11 measured months, from 73.8K to 48.4K in August 2026.
Where does Mailchimp compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Newsletter platforms | 2nd of 7 | 26.9% | Shown above |
| Email marketing platforms | 1st of 8 | 40.9% | Show ranking |
How is Mailchimp measured?
Brandwave collects information about searches that people make online using Mailchimp’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
21 branded search terms
- email marketing mailchimp
- free mailchimp
- intuit mailchimp
- Mailchimp
- mailchimp app
- mailchimp com
- mailchimp email
- mailchimp email marketing
- mailchimp email templates
- mailchimp free
- mailchimp free plan
- mailchimp marketing
- mailchimp newsletter
- mailchimp newsletter template
- mailchimp price
- mailchimp pricing
- mailchimp template
- mailchimp templates
- mailchimp website
- mailchimp.com
- what is mailchimp
Who owns Mailchimp?
Mailchimp is owned by 
Intuit. Brandwave also tracks 
QuickBooks Online, owned by the same company, worldwide.
Do you work for Mailchimp? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is Mailchimp your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.