Email template builders:Which are most popular?
In September 2026, Beefree was the most searched email template builder worldwide, accounting for 52.1% of all searches among the five builders we track. When we checked with ChatGPT and Google AI Overviews, Beefree and Stripo were mentioned most often, in four of the five answers. Stripo was recommended most often, coming first in all four responses that gave a list.
BeefreeShare of searches 52.1%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
StripoShare of searches 37%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
UnlayerShare of searches 5.7%Mentioned in 2 of 5 AI answersPlace in AI recommendations 3rd
MailmodoShare of searches 4.6%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
ChamaileonShare of searches 0.61%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
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Top email template builders in ChatGPT and Google AI Overviews
In Brandwave's three ChatGPT questions and two Google AI Overviews, Beefree and Stripo were mentioned most often, in four of the five answers. Stripo was recommended most often, coming first in all four answers that gave a list. Beefree was second, and Unlayer was third. Mailmodo, which ranked fourth in searches, was not mentioned at all.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Stripo1st
- Beefree2nd
- Unlayer3rd
- Mailmodo–
- Chamaileon–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Beefree4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Stripo4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Unlayer2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Mailmodo0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Chamaileon0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about email template builders
5 answers
Asked ChatGPT
“Which email template builder should I use?”
Asked ChatGPT
“What are the best email template builders?”
Asked ChatGPT
“What's the best drag and drop email builder for marketing emails?”
Searched Google, AI Overview
“email templates”
Searched Google, AI Overview
“email template builder”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 22, 2026.
Which email template builders do people search for most?
This chart shows how often people search Google for each email template builder by name. Each line represents a brand's share of searches for all five email template builders we track, month by month, from English-language searches worldwide.
Share of searches by month for Beefree, Stripo, Unlayer, Mailmodo. The figures are in the table below the chart.
View monthly share of searches table
| Month | Beefree | Stripo | Unlayer | Mailmodo | Chamaileon |
|---|---|---|---|---|---|
| Oct 2025 | 36.6% | 48% | 7.3% | 7.3% | 0.8% |
| Nov 2025 | 50.7% | 36.3% | 5.5% | 6.8% | 0.74% |
| Dec 2025 | 45.9% | 39.8% | 6.1% | 7.5% | 0.67% |
| Jan 2026 | 45.9% | 39.8% | 7.5% | 6.1% | 0.67% |
| Feb 2026 | 42.2% | 44.7% | 5.6% | 6.9% | 0.61% |
| Mar 2026 | 42.5% | 45.5% | 5.7% | 5.7% | 0.62% |
| Apr 2026 | 51.4% | 36.8% | 5.6% | 5.6% | 0.61% |
| May 2026 | 56% | 33.3% | 5% | 5% | 0.66% |
| Jun 2026 | 51% | 37.1% | 5.5% | 5.5% | 0.74% |
| Jul 2026 | 47.4% | 41.6% | 5.2% | 5.2% | 0.69% |
| Aug 2026 | 57.4% | 33.7% | 4.1% | 4.1% | 0.68% |
| Sep 2026 | 52.1% | 37% | 5.7% | 4.6% | 0.61% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 52.1% | 33.1K | -18.3% | -5.2 points | |
| 2, held 2nd | 37% | 23.5K | -1.3% | +3.3 points | |
| 3, moved from 4th to 3rd | 5.7% | 3.6K | +24.1% | +1.6 pointsmoved from 4th to 3rd | |
| 4, moved from 3rd to 4th | 4.6% | 2.9K | 0% | +0.5 pointsmoved from 3rd to 4th | |
| 5, held 5th | 0.61% | 390 | -18.8% | -0.1 points |
1.
Beefree52.1%
Held 1st. 33.1K estimated branded searches, -18.3% vs prior month. Share -5.2 points.
2.
Stripo37%
Held 2nd. 23.5K estimated branded searches, -1.3% vs prior month. Share +3.3 points.
3.
Unlayer5.7%
Moved from 4th to 3rd. 3.6K estimated branded searches, +24.1% vs prior month. Share +1.6 points.
4.
Mailmodo4.6%
Moved from 3rd to 4th. 2.9K estimated branded searches, 0% vs prior month. Share +0.5 points.
0.61%
Held 5th. 390 estimated branded searches, -18.8% vs prior month. Share -0.1 points.
Which brand is most popular in search among email template builders worldwide?
5 brands
In September 2026, Beefree was the most searched among email template builders worldwide, with an estimated 33.1K branded searches, 52.1% of all searches for the five we track. Stripo is in 2nd place, 15.1 percentage points behind at 37%.
| Brand | Share of searches | Peak | Low | Rank |
|---|---|---|---|---|
| Beefree | 36.6% → 52.1% | 57.4%Aug 2026 | 36.6%Oct 2025 | 2nd → 1st |
| Stripo | 48% → 37% | 48%Oct 2025 | 33.3%May 2026 | 1st → 2nd |
| Unlayer | 7.3% → 5.7% | 7.5%Jan 2026 | 4.1%Aug 2026 | 4th → 3rd |
| Mailmodo | 7.3% → 4.6% | 7.5%Dec 2025 | 4.1%Aug 2026 | 3rd → 4th |
| Chamaileon | 0.8% → 0.61% | 0.8%Oct 2025 | 0.61%Apr 2026 | 5th |
Each finding as a sentence
- Across the 12 months ending September 2026, Beefree’s share of searches among email template builders worldwide increased from 36.6% to 52.1%.
- Across the 12 months ending September 2026, Stripo’s share of searches among email template builders worldwide decreased from 48% to 37%.
- Across the 12 months ending September 2026, Unlayer’s share of searches among email template builders worldwide decreased from 7.3% to 5.7%.
- Across the 12 months ending September 2026, Mailmodo’s share of searches among email template builders worldwide decreased from 7.3% to 4.6%.
- Across the 12 months ending September 2026, Beefree’s share of searches among email template builders worldwide peaked at 57.4% in August 2026 and was lowest at 36.6% in October 2025.
- Across the 12 months ending September 2026, Stripo’s share of searches among email template builders worldwide peaked at 48% in October 2025 and was lowest at 33.3% in May 2026.
- Across the 12 months ending September 2026, Unlayer’s share of searches among email template builders worldwide peaked at 7.5% in January 2026 and was lowest at 4.1% in August 2026.
- Across the 12 months ending September 2026, Mailmodo’s share of searches among email template builders worldwide peaked at 7.5% in December 2025 and was lowest at 4.1% in August 2026.
- Across the 12 months ending September 2026, Beefree rose from 2nd to 1st among email template builders worldwide.
- Across the 12 months ending September 2026, Stripo fell from 1st to 2nd among email template builders worldwide.
- Across the 12 months ending September 2026, Unlayer rose from 4th to 3rd among email template builders worldwide.
- Across the 12 months ending September 2026, Mailmodo fell from 3rd to 4th among email template builders worldwide.
- Across the 12 months ending September 2026, Chamaileon held steady: its share of searches among email template builders worldwide moved less than 0.5 percentage points.
How did search popularity change for email template builders worldwide in September 2026?
5 changes
In September 2026, Unlayer overtook Mailmodo to rank 3rd among email template builders worldwide, with 5.7% of the searches.
In September 2026, Stripo gained share of searches among email template builders worldwide, from 33.7% to 37%.
In September 2026, Beefree lost share of searches among email template builders worldwide, from 57.4% to 52.1%.
Estimated monthly branded searches for Mailmodo worldwide fell 46.3% over 12 measured months, from 5.4K to 2.9K in September 2026.
Estimated monthly branded searches for Chamaileon worldwide fell 33.9% over 12 measured months, from 590 to 390 in September 2026.
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