Knak vs Topol.io:Which is more popular?
In September 2026, Topol.io had more branded searches than Knak among email template builders worldwide. Topol.io had about 33,200 branded searches, while Knak had 8,100. Topol.io made up 31.5% of all email template builder searches we track, and Knak accounted for 7.7%. When we asked ChatGPT and Google AI Overviews about email template builders, neither Knak nor Topol.io appeared in any of the five answers.
Who do people search for more?
Topol.io, about 4 searches for every 1 for Knak
Who does AI mention more?
Both were mentioned in 0 of 5 answers.
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Top email template builders in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, neither Knak nor Topol.io showed up in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Beefree4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Stripo4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Unlayer2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Topol.io0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Knak0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Mailmodo0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Dyspatch0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Chamaileon0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about email template builders
5 answers
Asked ChatGPT
“Which email template builder should I use?”
Asked ChatGPT
“What are the best email template builders?”
Asked ChatGPT
“What's the best drag and drop email builder for marketing emails?”
Searched Google, AI Overview
“email templates”
Searched Google, AI Overview
“email template builder”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 22, 2026.
Is Knak or Topol.io more popular in search?
This chart shows how often people search Google for Knak and Topol.io by name. Each line represents a brand's share of searches for all eight email template builders we track, month by month, from English-language searches worldwide.
Share of searches by month for Topol.io, Knak. The figures are in the table below the chart.
View monthly share of searches table
| Month | Topol.io | Beefree | Stripo | Knak | Unlayer | Mailmodo | Dyspatch | Chamaileon |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 32.4% | 21.6% | 28.3% | 7.9% | 4.3% | 4.3% | 0.7% | 0.47% |
| Nov 2025 | 40.4% | 27% | 19.3% | 5.4% | 2.9% | 3.6% | 1.1% | 0.39% |
| Dec 2025 | 38% | 25.3% | 22% | 6.2% | 3.4% | 4.1% | 0.67% | 0.37% |
| Jan 2026 | 38.1% | 25.3% | 22% | 6.2% | 4.1% | 3.4% | 0.55% | 0.37% |
| Feb 2026 | 31.9% | 25.9% | 27.4% | 6.3% | 3.4% | 4.2% | 0.38% | 0.38% |
| Mar 2026 | 32% | 26.1% | 27.9% | 6.4% | 3.5% | 3.5% | 0.31% | 0.38% |
| Apr 2026 | 35.8% | 29.2% | 20.9% | 7.1% | 3.2% | 3.2% | 0.35% | 0.35% |
| May 2026 | 41.7% | 27.8% | 16.6% | 8.3% | 2.5% | 2.5% | 0.33% | 0.33% |
| Jun 2026 | 35.6% | 29% | 21.1% | 7.1% | 3.2% | 3.2% | 0.52% | 0.42% |
| Jul 2026 | 34.6% | 28.2% | 24.7% | 5.6% | 3.1% | 3.1% | 0.41% | 0.41% |
| Aug 2026 | 34.3% | 34.2% | 20.1% | 5.6% | 2.5% | 2.5% | 0.41% | 0.41% |
| Sep 2026 | 31.5% | 31.4% | 22.3% | 7.7% | 3.4% | 2.8% | 0.46% | 0.37% |
How has the Knak and Topol.io comparison changed over the last 12 months?
3 findings
- Topol.io was ahead of Knak in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Knak’s share of searches among email template builders worldwide moved from 7.9% to 7.7%, and its estimated monthly branded searches moved from 9.9K to 8.1K.
- Across the 12 months ending September 2026, Topol.io’s share of searches among email template builders worldwide moved from 32.4% to 31.5%, and its estimated monthly branded searches moved from 40.7K to 33.2K.
How did search popularity change for email template builders worldwide in September 2026?
2 changes
In September 2026, Knak gained share of searches among email template builders worldwide, from 5.6% to 7.7%.
In September 2026, Topol.io lost share of searches among email template builders worldwide, from 34.3% to 31.5%.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Knak’s and Topol.io’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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