Brandwave

Stripo vs Unlayer:Which is searched more?

In September 2026, Stripo had more branded searches than Unlayer among email template builders worldwide. Stripo had about 23,500 branded searches, while Unlayer had 3,600. Stripo made up 37% of all email template builder searches we track, and Unlayer accounted for 5.7%. These are worldwide searches for English-language branded terms.

Share of searches among email template builders worldwide in September 2026Is Stripo or Unlayer more popular in search?
Stripo37%23.5K searches
vs
Unlayer5.7%3.6K searches

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Is Stripo or Unlayer more popular in search?

Compare the tools marketers use to design responsive email templates. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Stripo and Unlayer among email template builders worldwide, by month

Share of searches by month for Stripo, Unlayer. The figures are in the table below the chart.

View monthly share of searches table
MonthBeefreeStripoUnlayerMailmodoChamaileon
Oct 202536.6%48%7.3%7.3%0.8%
Nov 202550.7%36.3%5.5%6.8%0.74%
Dec 202545.9%39.8%6.1%7.5%0.67%
Jan 202645.9%39.8%7.5%6.1%0.67%
Feb 202642.2%44.7%5.6%6.9%0.61%
Mar 202642.5%45.5%5.7%5.7%0.62%
Apr 202651.4%36.8%5.6%5.6%0.61%
May 202656%33.3%5%5%0.66%
Jun 202651%37.1%5.5%5.5%0.74%
Jul 202647.4%41.6%5.2%5.2%0.69%
Aug 202657.4%33.7%4.1%4.1%0.68%
Sep 202652.1%37%5.7%4.6%0.61%

How has the Stripo and Unlayer comparison changed over the last 12 months?

3 findings
  • Stripo was ahead of Unlayer in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Stripo’s share of searches among email template builders worldwide moved from 48% to 37%, and its estimated monthly branded searches moved from 35.5K to 23.5K.
  • Across the 12 months ending September 2026, Unlayer’s share of searches among email template builders worldwide moved from 7.3% to 5.7%, and its estimated monthly branded searches moved from 5.4K to 3.6K.

How did search popularity change for email template builders worldwide in September 2026?

2 changes
  1. In September 2026, Unlayer overtook Mailmodo to rank 3rd among email template builders worldwide, with 5.7% of the searches.

  2. In September 2026, Stripo gained share of searches among email template builders worldwide, from 33.7% to 37%.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Stripo’s and Unlayer’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Stripo

2 branded search terms

  • stripo
  • stripo email

Unlayer

1 branded search term

  • unlayer

How the Brand Demand Index is measured

Other head-to-heads among email template builders

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Put your own brand in this comparison

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