Brandwave

How popular isUnlayer?

In September 2026, people searched for Unlayer by name about 3,600 times worldwide, a 33.3% decrease from the previous year. These searches made up 5.7% of all global email template builder searches, placing Unlayer third out of five builders. When we asked both ChatGPT and Google AI Overviews about email template builders, Unlayer appeared in two of the five answers and was the third most recommended of the five.

Search and AI answers in September 2026

Unlayer is the third most searched of 5 competitors and the third most recommended in AI answers.

  1. BeefreeShare of searches 52.1%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
  2. StripoShare of searches 37%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
  3. UnlayerShare of searches 5.7%Mentioned in 2 of 5 AI answersPlace in AI recommendations 3rd
  4. MailmodoShare of searches 4.6%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  5. ChamaileonShare of searches 0.61%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
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Top email template builders in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Unlayer was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Unlayer is the third most recommended of the five.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Stripo1st
  2. Beefree2nd
  3. Unlayer3rd
  4. Mailmodo–
  5. Chamaileon–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Beefree4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Stripo4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Unlayer2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Mailmodo0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Chamaileon0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about email template builders

5 answers

  • Asked ChatGPT

    “Which email template builder should I use?”

    1. 1Stripo
    2. 2Beefree
    3. 3Unlayer

  • Asked ChatGPT

    “What are the best email template builders?”

    1. 1Stripo
    2. 2Unlayer
    3. 3Beefree

  • Asked ChatGPT

    “What's the best drag and drop email builder for marketing emails?”

    1. 1Stripo
    2. 2Beefree

  • Searched Google, AI Overview

    “email templates”

    1. Searched Google, AI Overview

      “email template builder”

      1. 1Stripo
      2. 2Beefree

    Not named in any answer:

    Brands are shown in the order each answer named them. The survey took place in the United States on October 22, 2026.

    Which email template builders compete with Unlayer?

    Unlayer against email template builders worldwide, by month

    Share of searches by month for Beefree, Stripo, Unlayer, Mailmodo. The figures are in the table below the chart.

    View monthly share of searches table
    MonthBeefreeStripoUnlayerMailmodoChamaileon
    Oct 202536.6%48%7.3%7.3%0.8%
    Nov 202550.7%36.3%5.5%6.8%0.74%
    Dec 202545.9%39.8%6.1%7.5%0.67%
    Jan 202645.9%39.8%7.5%6.1%0.67%
    Feb 202642.2%44.7%5.6%6.9%0.61%
    Mar 202642.5%45.5%5.7%5.7%0.62%
    Apr 202651.4%36.8%5.6%5.6%0.61%
    May 202656%33.3%5%5%0.66%
    Jun 202651%37.1%5.5%5.5%0.74%
    Jul 202647.4%41.6%5.2%5.2%0.69%
    Aug 202657.4%33.7%4.1%4.1%0.68%
    Sep 202652.1%37%5.7%4.6%0.61%

    1. 1.Beefree

      52.1%

      Held 1st. 33.1K estimated branded searches, -18.3% vs prior month. Share -5.2 points.

    2. 2.Stripo

      37%

      Held 2nd. 23.5K estimated branded searches, -1.3% vs prior month. Share +3.3 points.

    3. 3.Unlayer

      5.7%

      Moved from 4th to 3rd. 3.6K estimated branded searches, +24.1% vs prior month. Share +1.6 points.

    4. 4.Mailmodo

      4.6%

      Moved from 3rd to 4th. 2.9K estimated branded searches, 0% vs prior month. Share +0.5 points.

    5. 5.Chamaileon

      0.61%

      Held 5th. 390 estimated branded searches, -18.8% vs prior month. Share -0.1 points.

    Compare popularity between Unlayer and its closest rivals

    Every comparison with Unlayer

    4 comparisons

    How has branded search demand for Unlayer changed worldwide over the last 12 months?

    4 findings
    • Across the 12 months ending September 2026, estimated monthly branded searches for Unlayer worldwide fell from 5.4K to 3.6K.
    • Across the 12 months ending September 2026, Unlayer’s share of searches among email template builders worldwide decreased from 7.3% to 5.7%.
    • Across the 12 months ending September 2026, Unlayer’s share of searches among email template builders worldwide peaked at 7.5% in January 2026 and was lowest at 4.1% in August 2026.
    • Across the 12 months ending September 2026, Unlayer rose from 4th to 3rd among email template builders worldwide.

    How did search popularity change for email template builders worldwide in September 2026?

    5 changes

    1. In September 2026, Unlayer overtook Mailmodo to rank 3rd among email template builders worldwide, with 5.7% of the searches.

    2. In September 2026, Stripo gained share of searches among email template builders worldwide, from 33.7% to 37%.

    3. In September 2026, Beefree lost share of searches among email template builders worldwide, from 57.4% to 52.1%.

    4. Estimated monthly branded searches for Mailmodo worldwide fell 46.3% over 12 measured months, from 5.4K to 2.9K in September 2026.

    5. Estimated monthly branded searches for Chamaileon worldwide fell 33.9% over 12 measured months, from 590 to 390 in September 2026.

    How are Unlayer’s branded searches counted?

    1 search term

    Brandwave collects information about searches that people make online using Unlayer’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

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    How the Brand Demand Index is measured

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