How popular isQuickBooks Live?
In September 2026, people searched for QuickBooks Live by name about 1,300 times worldwide, about the same as the previous year. These searches made up 21% of all global bookkeeping service searches, placing QuickBooks Live third out of five services. When we asked both ChatGPT and Google AI Overviews about bookkeeping services, QuickBooks Live appeared in three of the four answers and was the second most recommended of the five.
QuickBooks Live is the third most searched of 5 competitors and the second most recommended in AI answers.
BenchShare of searches 25.8%Mentioned in 1 of 4 AI answersPlace in AI recommendations 4th
Bookkeeper360Share of searches 21%Mentioned in 3 of 4 AI answersPlace in AI recommendations 1st
QuickBooks LiveShare of searches 21%Mentioned in 3 of 4 AI answersPlace in AI recommendations 2nd
PilotShare of searches 16.1%Mentioned in 2 of 4 AI answersPlace in AI recommendations 3rd
XendooShare of searches 16.1%Mentioned in 0 of 4 AI answersPlace in AI recommendations –
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Top bookkeeping services in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, QuickBooks Live was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. QuickBooks Live is the second most recommended of the five.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Bookkeeper3601st
- QuickBooks Live2nd
- Pilot3rd
- Bench4th
- Xendoo–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Bookkeeper3603 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- QuickBooks Live3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Pilot2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Bench1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Xendoo0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about bookkeeping services
4 answers
Asked ChatGPT
“Which bookkeeping service should I hire?”
Asked ChatGPT
“What are the best bookkeeping services?”
Asked ChatGPT
“What's the best bookkeeping service for a small business?”
Searched Google, AI Overview
“bookkeeping services”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“small business bookkeeping”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Which bookkeeping services compete with QuickBooks Live?
Share of searches by month for Bench, Bookkeeper360, QuickBooks Live, Pilot, Xendoo. The figures are in the table below the chart.
View monthly share of searches table
| Month | Bench | Bookkeeper360 | QuickBooks Live | Pilot | Xendoo |
|---|---|---|---|---|---|
| Oct 2025 | 30.8% | 24.4% | 16.7% | 11.3% | 16.7% |
| Nov 2025 | 36.1% | 24.1% | 13.3% | 13.3% | 13.3% |
| Dec 2025 | 31.8% | 26.8% | 14.7% | 14.7% | 12% |
| Jan 2026 | 31.6% | 21.1% | 17.1% | 13.2% | 17.1% |
| Feb 2026 | 38.7% | 17.3% | 13.3% | 13.3% | 17.3% |
| Mar 2026 | 37.2% | 16.7% | 12.8% | 16.7% | 16.7% |
| Apr 2026 | 35.8% | 19.4% | 14.9% | 14.9% | 14.9% |
| May 2026 | 33.5% | 17.6% | 10.4% | 22.9% | 15.5% |
| Jun 2026 | 30.8% | 19.2% | 13.8% | 19.2% | 16.9% |
| Jul 2026 | 29.1% | 23.6% | 13.1% | 18.2% | 16% |
| Aug 2026 | 30.5% | 24.8% | 11.2% | 16.8% | 16.8% |
| Sep 2026 | 25.8% | 21% | 21% | 16.1% | 16.1% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 25.8% | 1.6K | 0% | -4.7 points | |
| 2, held 2nd | 21% | 1.3K | 0% | -3.8 points | |
| 3, moved from 5th to 3rd | 21% | 1.3K | +120.3% | +9.7 pointsmoved from 5th to 3rd | |
| 4, moved from 3rd to 4th | 16.1% | 1K | +13.6% | -0.6 pointsmoved from 3rd to 4th | |
| 5, moved from 4th to 5th | 16.1% | 1K | +13.6% | -0.6 pointsmoved from 4th to 5th |
1.
Bench25.8%
Held 1st. 1.6K estimated branded searches, 0% vs prior month. Share -4.7 points.
21%
Held 2nd. 1.3K estimated branded searches, 0% vs prior month. Share -3.8 points.
21%
Moved from 5th to 3rd. 1.3K estimated branded searches, +120.3% vs prior month. Share +9.7 points.
4.
Pilot16.1%
Moved from 3rd to 4th. 1K estimated branded searches, +13.6% vs prior month. Share -0.6 points.
5.
Xendoo16.1%
Moved from 4th to 5th. 1K estimated branded searches, +13.6% vs prior month. Share -0.6 points.
Compare popularity between QuickBooks Live and its closest rivals
Every comparison with QuickBooks Live
4 comparisons
How has branded search demand for QuickBooks Live changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for QuickBooks Live worldwide held steady at 1.3K.
- Across the 12 months ending September 2026, QuickBooks Live’s share of searches among bookkeeping services worldwide increased from 16.7% to 21%.
- Across the 12 months ending September 2026, QuickBooks Live’s share of searches among bookkeeping services worldwide peaked at 21% in September 2026 and was lowest at 10.4% in May 2026.
How did search popularity change for bookkeeping services worldwide in September 2026?
5 changes
In September 2026, QuickBooks Live overtook Pilot and Xendoo to rank 3rd among bookkeeping services worldwide, with 21% of the searches.
In September 2026, Bench lost share of searches among bookkeeping services worldwide, from 30.5% to 25.8%.
In September 2026, Bookkeeper360 lost share of searches among bookkeeping services worldwide, from 24.8% to 21%.
In September 2026, Pilot lost share of searches among bookkeeping services worldwide, from 16.8% to 16.1%.
In September 2026, Xendoo lost share of searches among bookkeeping services worldwide, from 16.8% to 16.1%.
How are QuickBooks Live’s branded searches counted?
1 search term
Brandwave collects information about searches that people make online using QuickBooks Live’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
- quickbooks live
Who owns QuickBooks Live?
QuickBooks Live is owned by 
Intuit. Brandwave also tracks 
Mailchimp and QuickBooks Online, owned by the same company, worldwide.
Do you work for QuickBooks Live? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is QuickBooks Live your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.