Brandwave

QuickBooks Live vs Xendoo:Which is more popular?

In September 2026, QuickBooks Live had more branded searches than Xendoo among bookkeeping services worldwide. QuickBooks Live had about 1,300 branded searches, while Xendoo had 1,000. QuickBooks Live made up 21% of all bookkeeping service searches we track, and Xendoo accounted for 16.1%. When we asked ChatGPT and Google AI Overviews about bookkeeping services, QuickBooks Live appeared in three of the four answers and Xendoo in none.

Among bookkeeping services worldwide in September 2026

Who do people search for more?

QuickBooks Live, about 30% more searches than Xendoo

QuickBooks Live 1.3K searchesXendoo 1K searches

Who does AI mention more?

QuickBooks Live, mentioned in 3 of 4 answers, Xendoo in 0

QuickBooks Live in 3 of 4Xendoo in 0 of 4

Who does AI recommend more?

QuickBooks Live, the only one of the two named

QuickBooks Live first in 3Xendoo never named

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Top bookkeeping services in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, QuickBooks Live was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Xendoo did not appear in any of the four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Bookkeeper3601st
  2. QuickBooks Live2nd
  3. Pilot3rd
  4. Bench4th
  5. Xendoo–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Bookkeeper3603 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • QuickBooks Live3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Pilot2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Bench1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Xendoo0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about bookkeeping services

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Is QuickBooks Live or Xendoo more popular in search?

This chart shows how often people search Google for QuickBooks Live and Xendoo by name. Each line represents a brand's share of searches for all five bookkeeping services we track, month by month, from English-language searches worldwide.

QuickBooks Live and Xendoo among bookkeeping services worldwide, by month

Share of searches by month for QuickBooks Live, Xendoo. The figures are in the table below the chart.

View monthly share of searches table
MonthBenchBookkeeper360QuickBooks LivePilotXendoo
Oct 202530.8%24.4%16.7%11.3%16.7%
Nov 202536.1%24.1%13.3%13.3%13.3%
Dec 202531.8%26.8%14.7%14.7%12%
Jan 202631.6%21.1%17.1%13.2%17.1%
Feb 202638.7%17.3%13.3%13.3%17.3%
Mar 202637.2%16.7%12.8%16.7%16.7%
Apr 202635.8%19.4%14.9%14.9%14.9%
May 202633.5%17.6%10.4%22.9%15.5%
Jun 202630.8%19.2%13.8%19.2%16.9%
Jul 202629.1%23.6%13.1%18.2%16%
Aug 202630.5%24.8%11.2%16.8%16.8%
Sep 202625.8%21%21%16.1%16.1%

How has the QuickBooks Live and Xendoo comparison changed over the last 12 months?

3 findings
  • The lead changed hands 2 times in the 12 months ending September 2026: Xendoo took it in February 2026, QuickBooks Live took it in September 2026.
  • Across the 12 months ending September 2026, QuickBooks Live’s share of searches among bookkeeping services worldwide moved from 16.7% to 21%, and its estimated monthly branded searches held steady at 1.3K.
  • Across the 12 months ending September 2026, Xendoo’s share of searches among bookkeeping services worldwide moved from 16.7% to 16.1%, and its estimated monthly branded searches moved from 1.3K to 1K.

How did search popularity change for bookkeeping services worldwide in September 2026?

2 changes

  1. In September 2026, QuickBooks Live overtook Pilot and Xendoo to rank 3rd among bookkeeping services worldwide, with 21% of the searches.

  2. In September 2026, Xendoo lost share of searches among bookkeeping services worldwide, from 16.8% to 16.1%.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using QuickBooks Live’s and Xendoo’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

QuickBooks Live

1 branded search term

  • quickbooks live

Xendoo

1 branded search term

  • xendoo

How the Brand Demand Index is measured

Other head-to-heads among bookkeeping services

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