Brandwave

Bookkeeping services:Which brands are most popular in search?

In August 2026, Fondo was the most searched among bookkeeping services worldwide, with an estimated 450K branded searches and 99% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Fondo99%
  2. Bench0.35%
  3. Bookkeeper3600.29%
  4. Pilot0.19%
  5. Xendoo0.19%

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Share of SearchLeaderboard

Compare the services that keep a business's books. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among bookkeeping services worldwide, by month

Share of Search by month for Fondo. The figures are in the table below the chart.

View monthly share of search table
MonthFondoBenchBookkeeper360PilotXendoo
Oct 202598.8%0.43%0.34%0.16%0.23%
Nov 202599%0.43%0.29%0.16%0.16%
Dec 202598.9%0.42%0.35%0.19%0.16%
Jan 202698.6%0.53%0.35%0.22%0.28%
Feb 202698.6%0.64%0.28%0.22%0.28%
Mar 202698.8%0.52%0.23%0.23%0.23%
Apr 202699%0.43%0.23%0.18%0.18%
May 202699.1%0.34%0.18%0.23%0.16%
Jun 202699%0.35%0.22%0.22%0.19%
Jul 202698.9%0.35%0.29%0.22%0.19%
Aug 202699%0.35%0.29%0.19%0.19%
Sep 2026—————

This month’s ranking, August 2026

  1. 1.Fondo

    99%

    Held 1st. 450K estimated branded searches, 0% vs prior month. Share 0 points.

  2. 2.Bench

    0.35%

    Held 2nd. 1.6K estimated branded searches, 0% vs prior month. Share 0 points.

  3. 3.Bookkeeper360

    0.29%

    Held 3rd. 1.3K estimated branded searches, 0% vs prior month. Share 0 points.

  4. 4.Pilot

    0.19%

    Held 4th. 880 estimated branded searches, -12% vs prior month. Share 0 points.

  5. 5.Xendoo

    0.19%

    Held 5th. 880 estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between leading brands

Which brand is most popular in search among bookkeeping services worldwide?

In August 2026, Fondo was the most searched among bookkeeping services worldwide, with an estimated 450K branded searches and 99% estimated Share of Search within this set. Bench is in 2nd place, 98.6 percentage points behind at 0.35% Share of Search.

Global bookkeeping services, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Fondo98.8% → 99%99.1%May 202698.6%Feb 20261st
Bench0.43% → 0.35%0.64%Feb 20260.34%May 20262nd
Bookkeeper3600.34% → 0.29%0.35%Dec 20250.18%May 20263rd
Pilot0.16% → 0.19%0.23%May 20260.16%Oct 20255th → 4th
Xendoo0.23% → 0.19%0.28%Jan 20260.16%Dec 20254th → 5th

Each finding as a sentence

  • Across the 11 months ending August 2026, Pilot rose from 5th to 4th among bookkeeping services worldwide.
  • Across the 11 months ending August 2026, Xendoo fell from 4th to 5th among bookkeeping services worldwide.
  • Across the 11 months ending August 2026, Fondo, Bench and Bookkeeper360 held steady: their estimated Share of Search among bookkeeping services worldwide each moved less than 0.5 percentage points.

How did search popularity change for bookkeeping services worldwide in August 2026?

  1. Estimated monthly branded searches for Bench worldwide fell 33.3% over 11 measured months, from 2.4K to 1.6K in August 2026.

  2. Estimated monthly branded searches for Xendoo worldwide fell 32.3% over 11 measured months, from 1.3K to 880 in August 2026.

  3. Estimated monthly branded searches for Bookkeeper360 worldwide fell 31.6% over 11 measured months, from 1.9K to 1.3K in August 2026.

  4. Estimated monthly branded searches for Fondo worldwide fell 18.2% over 11 measured months, from 550K to 450K in August 2026.

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