Bench vs Pilot:Which is more popular by branded search?
In August 2026, Bench had more branded searches than Pilot among bookkeeping services worldwide. Bench was estimated to have 1.6K branded searches compared to Pilot’s 880, and held a 0.35% Share of Search versus Pilot’s 0.19%. These are worldwide searches for English-language branded terms.
Follow Bench vs Pilot and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which is more popular in search, Bench or Pilot?
Compare the services that keep a business's books. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Bench, Pilot. The figures are in the table below the chart.
View monthly share of search table
| Month | Fondo | Bench | Bookkeeper360 | Pilot | Xendoo |
|---|---|---|---|---|---|
| Oct 2025 | 98.8% | 0.43% | 0.34% | 0.16% | 0.23% |
| Nov 2025 | 99% | 0.43% | 0.29% | 0.16% | 0.16% |
| Dec 2025 | 98.9% | 0.42% | 0.35% | 0.19% | 0.16% |
| Jan 2026 | 98.6% | 0.53% | 0.35% | 0.22% | 0.28% |
| Feb 2026 | 98.6% | 0.64% | 0.28% | 0.22% | 0.28% |
| Mar 2026 | 98.8% | 0.52% | 0.23% | 0.23% | 0.23% |
| Apr 2026 | 99% | 0.43% | 0.23% | 0.18% | 0.18% |
| May 2026 | 99.1% | 0.34% | 0.18% | 0.23% | 0.16% |
| Jun 2026 | 99% | 0.35% | 0.22% | 0.22% | 0.19% |
| Jul 2026 | 98.9% | 0.35% | 0.29% | 0.22% | 0.19% |
| Aug 2026 | 99% | 0.35% | 0.29% | 0.19% | 0.19% |
| Sep 2026 | — | — | — | — | — |
How has the Bench and Pilot comparison changed over the last 12 months?
3 findings
- Bench was ahead of Pilot in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Bench’s estimated Share of Search among bookkeeping services worldwide moved from 0.43% to 0.35%, and its estimated monthly branded searches moved from 2.4K to 1.6K.
- Across the 11 months ending August 2026, Pilot’s estimated Share of Search among bookkeeping services worldwide moved from 0.16% to 0.19%, and its estimated monthly branded searches held steady at 880.
How did search popularity change for bookkeeping services worldwide in August 2026?
1 change
Estimated monthly branded searches for Bench worldwide fell 33.3% over 11 measured months, from 2.4K to 1.6K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Bench’s and Pilot’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.