Brandwave

How popular isPilot in search?

In August 2026, there were an estimated 880 branded searches for Pilot worldwide which held steady over the last 11 months. Pilot holds 0.19% estimated Share of Search among bookkeeping services worldwide and is ranked 4th of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Fondo99%
  2. Bench0.35%
  3. Bookkeeper3600.29%
  4. Pilot0.19%
  5. Xendoo0.19%
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Which bookkeeping services compete with Pilot?

Pilot against bookkeeping services worldwide, by month

Share of Search by month for Fondo, Pilot. The figures are in the table below the chart.

View monthly share of search table
MonthFondoBenchBookkeeper360PilotXendoo
Oct 202598.8%0.43%0.34%0.16%0.23%
Nov 202599%0.43%0.29%0.16%0.16%
Dec 202598.9%0.42%0.35%0.19%0.16%
Jan 202698.6%0.53%0.35%0.22%0.28%
Feb 202698.6%0.64%0.28%0.22%0.28%
Mar 202698.8%0.52%0.23%0.23%0.23%
Apr 202699%0.43%0.23%0.18%0.18%
May 202699.1%0.34%0.18%0.23%0.16%
Jun 202699%0.35%0.22%0.22%0.19%
Jul 202698.9%0.35%0.29%0.22%0.19%
Aug 202699%0.35%0.29%0.19%0.19%
Sep 2026—————

  1. 1.Fondo

    99%

    Held 1st. 450K estimated branded searches, 0% vs prior month. Share 0 points.

  2. 2.Bench

    0.35%

    Held 2nd. 1.6K estimated branded searches, 0% vs prior month. Share 0 points.

  3. 3.Bookkeeper360

    0.29%

    Held 3rd. 1.3K estimated branded searches, 0% vs prior month. Share 0 points.

  4. 4.Pilot

    0.19%

    Held 4th. 880 estimated branded searches, -12% vs prior month. Share 0 points.

  5. 5.Xendoo

    0.19%

    Held 5th. 880 estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Pilot and its closest rivals

How has branded search demand for Pilot changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Pilot worldwide held steady at 880.
  • Across the 11 months ending August 2026, Pilot rose from 5th to 4th among bookkeeping services worldwide.

How did search popularity change for bookkeeping services worldwide in August 2026?

  1. Estimated monthly branded searches for Bench worldwide fell 33.3% over 11 measured months, from 2.4K to 1.6K in August 2026.

  2. Estimated monthly branded searches for Xendoo worldwide fell 32.3% over 11 measured months, from 1.3K to 880 in August 2026.

  3. Estimated monthly branded searches for Bookkeeper360 worldwide fell 31.6% over 11 measured months, from 1.9K to 1.3K in August 2026.

  4. Estimated monthly branded searches for Fondo worldwide fell 18.2% over 11 measured months, from 550K to 450K in August 2026.

How is Pilot measured?

Brandwave collects information about searches that people make online using Pilot’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • pilot bookkeeping

Do you work for Pilot? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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